Wordpress free online course

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Wordpress free online course

  1. 1. Create a Blog or Website WordPress.com - Vasco Marques - www.vascomarques.com
  2. 2. WordPress.com - Vasco Marques - www.vascomarques.com
  3. 3. Why WordPress? • Easy • Wide range of themes and plugins • Wide information at web • The most used • Integration with most platforms • Meets the current needs • Active community: online and offline. WordPress.com - Vasco Marques - www.vascomarques.com
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  7. 7. Confirm Email WordPress.com - Vasco Marques - www.vascomarques.com
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  27. 27. WordPress.com - Vasco Marques - www.vascomarques.com
  28. 28. Pages / menu order WordPress.com - Vasco Marques - www.vascomarques.com
  29. 29. How to access your website? • Login at Wordpress.com • By profile • My website • Dashboard/admin • Direct link http://vascomarketingdigital.wordpress.com/wp-admin/ WordPress.com - Vasco Marques - www.vascomarques.com
  30. 30. Checklist • Create a website at www.wordpress.com • Customize • Define website structure • Create the first post • Create and order pages. WordPress.com - Vasco Marques - www.vascomarques.com
  31. 31. Create content WordPress.com - Vasco Marques - www.vascomarques.com
  32. 32. Posts • Shown at the home page • Often published • Ordered by date, author, tags, categories • Easy to navigate and search • Comments • Social buttons • Plugins and widgets.
  33. 33. Pages • Static contents: about, contacts… • Parent Child menu hierarchy • Accessible on the menu • Not shown at home page (default) • Normally there are no comments.
  34. 34. http://portalmarketingdigital.com/
  35. 35. Posts (easy and basic)
  36. 36. Post (advanced admin)
  37. 37. Text editor
  38. 38. Text editor • Basic text formatting • Numbering, bullets, indentation • Text and imagens links • Read more • Copy as text or Word • Delete formatting • Symbols.
  39. 39. Embeds/shortcodes • Posts • Google Calendar, Docs, Maps • Microsoft Skydrive • Scribd, Slideshare • Facebook, Google+, instagram • Youtube, TED, Ustream… • Archive, Others… http://en.support.wordpress.com/category/embedding-content/ http://en.support.wordpress.com/category/shortcodes/
  40. 40. Widgets
  41. 41. Widgets • Feed RSS • Instagram • Facebook Like Box • Text, links • Box.net • Most popular posts • Statistics • Images,….
  42. 42. http://vascomarketingdigital.wordpress.com/ Curso WordPress.com - Vasco Marques - www.vascomarques.com
  43. 43. Checklist • Add social media content • Posts and pages advanced formatting • Widgets (sidebar) • Link pages to the menu • Customize image at top (Appearance > customize > header). Curso WordPress.com - Vasco Marques - www.vascomarques.com
  44. 44. Advanced Settings WordPress.com - Vasco Marques - www.vascomarques.com
  45. 45. Site stats Curso WordPress.com - Vasco Marques - www.vascomarques.com
  46. 46. Links Curso WordPress.com - Vasco Marques - www.vascomarques.com
  47. 47. Categories and tags Categories • Organization • Maing subjects • Hierarchy • Examples: social networks, digital marketing, wordpress Tags • Additional organization • Related subjects • Recommended tags • Examples: facebook, digital marketing plan, plugins wordpress Widgets Can add categories ro tags on post Or manage tags and categories Bulk edit (all posts) Curso WordPress.com - Vasco Marques - www.vascomarques.com
  48. 48. Customized menus • Create menu based on pages • Move • Indentation • Set menu on top, footer, side bar,… • Set name and save • Type of – Pages – Links – Post categories Curso WordPress.com - Vasco Marques - www.vascomarques.com
  49. 49. Menus Curso WordPress.com - Vasco Marques - www.vascomarques.com
  50. 50. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  51. 51. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  52. 52. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  53. 53. Creating categories submenus • Create menu item with link • Set name • Link: # • Drag categories into this item. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  54. 54. Add buttons • Insert image • Add link: – Others websites – Post – Pages – Newsletter, etc • Open in a new page (or not). Curso WordPress.com - Vasco Marques - www.vascomarques.com
  55. 55. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  56. 56. Newsletter • Insert text as widget, post or page • Add menu item with that page • Link to e-goi, mailchimp or others forms. http://kb.mailchimp.com/article/how-to-add-a-mailchimp-signup-form-to-your-wordpress-blog/ Curso WordPress.com - Vasco Marques - www.vascomarques.com
  57. 57. Curso WordPress.com - Vasco Marques - www.vascomarques.com
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  59. 59. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  60. 60. http://vascomarketingdigital.wordpress.com/sitemap.xml Curso WordPress.com - Vasco Marques - www.vascomarques.com
  61. 61. Settings > General Curso WordPress.com - Vasco Marques - www.vascomarques.com
  62. 62. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  63. 63. Social Networks Curso WordPress.com - Vasco Marques - www.vascomarques.com
  64. 64. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  65. 65. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  66. 66. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  67. 67. http://www.google.com/webmasters/tools/richsnippets Curso WordPress.com - Vasco Marques - www.vascomarques.com
  68. 68. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  69. 69. Images • www.vascomarques.net/imagens • Creative commons • Google images (type of license) • Flickr • Wikipedia. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  70. 70. Others tools • Notepad ++ • Dreamweaver • Google webdesign • Photoshop, Gimp, Pixlr Editor • Windows Movie Maker, iMovie • Audacity. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  71. 71. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  72. 72. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  73. 73. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  74. 74. Curso WordPress.com - Vasco Marques - www.vascomarques.com
  75. 75. Why WordPress.org? • Own domain and host • Availability to create an online store, directory, portal, company website, monetize with ads • Total themes, plugins, widgets, contents and customization freedom • Themes: +20.000 free, you may create, buy or customize your own • Professional solution Curso WordPress.com - Vasco Marques - www.vascomarques.com
  76. 76. WordPress.org or .com? WordPress.org • Free download • Thousands of themes and plugins • Third parties content and Ads • Fully customized • Domain and host • Security and updating responsability WordPress.com • Create for free (paid plans) • A few themes, without plugins • Content limitation • Customization limit • No need for investment or hosting knowledge • Security and updatings WordPress.com - Vasco Marques - www.vascomarques.com
  77. 77. Checklist • Statistics analysis • Links • Order categories and tags • Customized menu • Hyperlinks and buttons into post • Mobile theme • Newsletter • Webmaster Tools (google, sitemap, etc) • Social Networks and Google Authorship • Website settings • Go to WordPress.org? Curso WordPress.com - Vasco Marques - www.vascomarques.com
  78. 78. WordPress.com - Vasco Marques - www.vascomarques.com
  79. 79. Showcase http://www.bata.com/ WordPress.com - Vasco Marques - www.vascomarques.com
  80. 80. http://www.justinbiebermusic.com/ WordPress.com - Vasco Marques - www.vascomarques.com
  81. 81. WordPress.com - Vasco Marques - www.vascomarques.com
  82. 82. http://www.nytco.com/ ver mais em http://wordpress.org/showcase/WordPress.com - Vasco Marques - www.vascomarques.com
  83. 83. WordPress.com - Vasco Marques - www.vascomarques.com http://cscape.wordpress.com/
  84. 84. WordPress.com - Vasco Marques - www.vascomarques.com http://thingswemake.wordpress.com/
  85. 85. WordPress.com - Vasco Marques - www.vascomarques.com http://orwelldiaries.wordpress.com/
  86. 86. Exemplos de site http://redes-sociais.pt/ WordPress.com - Vasco Marques - www.vascomarques.com
  87. 87. WordPress.com - Vasco Marques - www.vascomarques.comhttp://cursomarketingdigital.pt/
  88. 88. http://cursowordpress.pt/ WordPress.com - Vasco Marques - www.vascomarques.com
  89. 89. http://vascomarques.com/ WordPress.com - Vasco Marques - www.vascomarques.com
  90. 90. http://youtubevideomarketing.pt/ WordPress.com - Vasco Marques - www.vascomarques.com
  91. 91. http://web2business.pt/ WordPress.com - Vasco Marques - www.vascomarques.com

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