Steps to Managing the Game Start with the Warren Buffett Approach:• Get a personal understanding of the major social networks o Test drive with personal accounts o Discover who is participating o Listen to conversation about your brand or product o o Learn the language and join in
Twitter• Microblogging o 140 characters• Anatomy of a Tweet o # = hashtag - used before a word #birding o @ = direct message - used before a name @cccowman o Shorten URL http://bit.ly http://www.tiny.cc
Blogs • Almost essential for small or niche business • Provides constant updates to customers • Drives traffic to your site • Creates “enthusiasts” • Easy to manage and setuphttp://nebraskabirding.blogspot.com/
Blogs• Easy to Create o http://wordpress.com o http://blogger.com o http://typepad.com
RSS• Real Simple Syndication http://en.wikipedia.org/wiki/Rss o Blogs o Podcasts o News Stories o Subscription based
RSS• Readers o Google Reader - http://www.google.com/reader Google Reader Help - http://www.google.com/support/reader/ o Bloglines - http://www.bloglines.com/ o Newsgator - http://www.newsgator.com/
Create a Marketing Plan• Create or expand a marketing plan to include social media o Who, What, When, Where, Why, and How Which social media? What personality, content and conversation? Who will manage and coordinate? When and How often? Use analytics to determine Why and How
Marketing Strategy• Need a Social Networking/Media Strategy o Research customer o Determine time commitment• Building relationships and reputations• Adding value to conversations relevant to your business.• Analyze o What marketing worked well? o What marketing didnt work well or not at all? o Are there any standout reasons?
Build Your Brand• Learn your current on-line reputation Even if you think you dont have one................
Build Your Brand• Claim and manage your "Google" presence o Test your brand in the biggest search engines o Manage your brand Give correct info Work to delete bad info Link to more info Join in the conversation
Build Your Brand• Manage your placed web presence o Engage customers in conversation o Allow customers to communicate with each other o Give customers a call to action
Unify Your Brand• Unify your brand sites with common username o http://Nextgenweb.org o http://www.facebook.com/nextgenweb o http://www.flickr.com/photos/nextgenweb o http://www.youtube.com/nextgenweb o http://twitter.com/nextgenweb o http://itunes.apple.com/podcast/next-gen- web/id321242420 o http://digg.com/users/nextgenweb o http://www.reddit.com/user/nextgenweb/
Unify Your Brand• Link your web presences http://nextgenweb.org/ o Consider all your media Social networks Traditional web Traditional print o Allow people to join the conversation where and how they wish http://www.facebook.com/unl.edu
Making a Professional Facebook Business Page• Practice with a personal account first• Create a business page from your personal user account• Maintain administrative rights to your business page
Making a Professional Facebook Business Page• Update info• Create a landing page http://www.facebook.com/latech http://www.facebook.com/skisontherun http://www.facebook.com/KearneyNebraska• Create your own page tabs http://www.facebook.com/NEGameandParks
Use Keywords• Keywords are words / phrases people use to search• Base for getting found o Use in sites URL Page title Page keywords Page description Picture alt tags Content Marketing
ANALYZE This!• Apply analytics to your sites o Many social networking sites have their own metrics --- Facebook offers Polling application Direct target marketing o Google Analytics can be applied to many sites Websites Facebook Twitter
Before you get started• What do I need?• What am I using the site for?• Who’s attention am I trying to get?• What’s your profile?http://inc.com
Things to Do1.Comment on other’s posts2.Ask questions in your posts3.Post links and threads4.Post relevant events
Promoting on Social Networks DO1. Make it compelling/benefit-based2. Talk about new or unusual features3. Include discounts or savings DON’T1. Don’t continually sell2. Don’t fall short of the expectation that you’ve sethttp://inc.com
One Piece – Many DeliverablesWrite content for blog• Blog has RSS feed which goes to feed reader• Announce the blog update on twitter which automatically goes to FacebookCreate a video • Post a link on website • Upload to youtube • Upload same episode to your ITunes podcastTalk about different things - not just about yourself! Makeit interesting!
Content is the number one reason people come to our Web sites
Connie’s Contact Information email@example.com http://eship.unl.edu http://huskerpreneur.com http://delicious.com/drsadie http://twitter.com/connieh http://facebook.com/UNLeshipJay’s Contact Information firstname.lastname@example.org http://delicious.com/cccowman http://twitter.com/cccowman
Jenny’s Contact Information email@example.com http://pinterest.com/unexted/ https://twitter.com/unextedExtension is a Division of the Institute of Agriculture and NaturalResources at the University of Nebraska–Lincoln cooperating with theCounties and the United States Department of Agriculture.University of Nebraska–Lincoln Extension educational programs abidewith the nondiscrimination policies of the University of Nebraska–Lincoln and the United States Department of Agriculture.