Putting Social Media to Work for You                       By    Connie Hancock, Jay Jenkins, & Jenny Nixon            UNL...
Things to Accept• Your web presence is one of the MOST important  marketing tools.• Your audience is active online.• Custo...
How many of you have…….•   A Website•   A Facebook account•   A Flickr account•   A Twitter account•   A LinkedIn account•...
It’s not a game of hide and seek
Steps to Managing the Game       Start with the Warren Buffett Approach:• Get a personal understanding of the major  socia...
Twitter• Microblogging  o   140 characters• Anatomy of a Tweet  o   # = hashtag - used before a word        #birding  o  ...
Nebraska Tourism - Twitter   http://twitter.com/nebraskatourism
Twitter Hashtag #birding
Twitter - texbirds
Blogs   •   Almost essential for small or niche business   •   Provides constant updates to customers   •   Drives traffic...
Blogs• Easy to Create  o   http://wordpress.com  o   http://blogger.com  o   http://typepad.com
Import Blogs = Increase Effectiveness
YouTube• YouTube      Create a Profile      Upload Videos• Embed in website  http://www.youtube.com/user/NebraskaTourism
Get Started with Bird Watchingyoutube Extreme Bird Watching - Youtube
Flickr• Upload Photos   o Utilize tags and descriptions   o Join Groups• Embed photography into website• Nebraska/Loess Hi...
Flickr - groups
Flickr - groups
Flickr - groups
RSS• Real Simple Syndication      http://en.wikipedia.org/wiki/Rss  o Blogs  o Podcasts  o News Stories  o Subscription b...
RSS• Readers  o Google Reader - http://www.google.com/reader      Google Reader Help -       http://www.google.com/suppor...
RSS
RSS
RSS subscribe
RSS Feed Reader
Create a Marketing Plan• Create or expand a marketing plan to include  social media  o   Who, What, When, Where, Why, and ...
Marketing Strategy• Need a Social Networking/Media Strategy  o   Research customer  o   Determine time commitment• Buildin...
Build Your Brand• Learn your current on-line reputation   Even if you think you dont have one................
Build Your Brand• Claim and manage your "Google" presence  o   Test your brand in the biggest search engines  o   Manage y...
Build Your Brand• Manage your placed web presence  o Engage customers in conversation  o Allow customers to communicate wi...
Unify Your Brand• Unify your brand sites with common username  o http://Nextgenweb.org  o http://www.facebook.com/nextgenw...
Unify Your Brand• Link your web presences            http://nextgenweb.org/  o Consider   all your media      Social netw...
Making a Professional Facebook          Business Page• Practice with a personal account first• Create a business page from...
Making a Professional Facebook         Business Page• Update info• Create a landing page            http://www.facebook.co...
Use Keywords• Keywords are words / phrases people use to  search• Base for getting found   o Use in sites      URL       ...
ANALYZE This!• Apply analytics to your sites  o Many   social networking sites have their own    metrics --- Facebook offe...
Before you get started•   What do I need?•   What am I using the site for?•   Who’s attention am I trying to get?•   What’...
Things to Do1.Comment on other’s posts2.Ask questions in your posts3.Post links and threads4.Post relevant events
Promoting on Social Networks   DO1. Make it compelling/benefit-based2. Talk about new or unusual features3. Include discou...
One Piece – Many DeliverablesWrite content for blog• Blog has RSS feed which goes to feed reader• Announce the blog update...
Content is the number one reason people come to our Web sites
Connie’s Contact Information    chancock1@unl.edu    http://eship.unl.edu    http://huskerpreneur.com    http://delicious....
Jenny’s Contact Information                      jnixon@unl.edu              http://pinterest.com/unexted/               h...
Putting social media to work for you
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Putting social media to work for you

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University of Nebraska Extension Educators explain how entrepreneurs can put social media to work.

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  • Dennis We tried uploading presentation to slideshare.net as a source to save printed paper. Will test it to see how well it works.
  • Dennis will do finish with this one May consider adding and watching video or two Video on social networking Video: Did You Know!
  • Putting social media to work for you

    1. 1. Putting Social Media to Work for You By Connie Hancock, Jay Jenkins, & Jenny Nixon UNL Extension Educators
    2. 2. Things to Accept• Your web presence is one of the MOST important marketing tools.• Your audience is active online.• Customers are connected.• Technology can make your life easier!
    3. 3. How many of you have…….• A Website• A Facebook account• A Flickr account• A Twitter account• A LinkedIn account• Created a Blog• Uploaded a Youtube video• Created Podcast
    4. 4. It’s not a game of hide and seek
    5. 5. Steps to Managing the Game Start with the Warren Buffett Approach:• Get a personal understanding of the major social networks o Test drive with personal accounts o Discover who is participating o Listen to conversation about your brand or product o o Learn the language and join in
    6. 6. Twitter• Microblogging o 140 characters• Anatomy of a Tweet o # = hashtag - used before a word  #birding o @ = direct message - used before a name  @cccowman o Shorten URL  http://bit.ly  http://www.tiny.cc
    7. 7. Nebraska Tourism - Twitter http://twitter.com/nebraskatourism
    8. 8. Twitter Hashtag #birding
    9. 9. Twitter - texbirds
    10. 10. Blogs • Almost essential for small or niche business • Provides constant updates to customers • Drives traffic to your site • Creates “enthusiasts” • Easy to manage and setuphttp://nebraskabirding.blogspot.com/
    11. 11. Blogs• Easy to Create o http://wordpress.com o http://blogger.com o http://typepad.com
    12. 12. Import Blogs = Increase Effectiveness
    13. 13. YouTube• YouTube  Create a Profile  Upload Videos• Embed in website http://www.youtube.com/user/NebraskaTourism
    14. 14. Get Started with Bird Watchingyoutube Extreme Bird Watching - Youtube
    15. 15. Flickr• Upload Photos o Utilize tags and descriptions o Join Groups• Embed photography into website• Nebraska/Loess Hills Birds o http://www.flickr.com/groups/nebraska_birds/
    16. 16. Flickr - groups
    17. 17. Flickr - groups
    18. 18. Flickr - groups
    19. 19. RSS• Real Simple Syndication  http://en.wikipedia.org/wiki/Rss o Blogs o Podcasts o News Stories o Subscription based
    20. 20. RSS• Readers o Google Reader - http://www.google.com/reader  Google Reader Help - http://www.google.com/support/reader/ o Bloglines - http://www.bloglines.com/ o Newsgator - http://www.newsgator.com/
    21. 21. RSS
    22. 22. RSS
    23. 23. RSS subscribe
    24. 24. RSS Feed Reader
    25. 25. Create a Marketing Plan• Create or expand a marketing plan to include social media o Who, What, When, Where, Why, and How  Which social media?  What personality, content and conversation?  Who will manage and coordinate?  When and How often?  Use analytics to determine Why and How
    26. 26. Marketing Strategy• Need a Social Networking/Media Strategy o Research customer o Determine time commitment• Building relationships and reputations• Adding value to conversations relevant to your business.• Analyze o What marketing worked well? o What marketing didnt work well or not at all? o Are there any standout reasons?
    27. 27. Build Your Brand• Learn your current on-line reputation Even if you think you dont have one................
    28. 28. Build Your Brand• Claim and manage your "Google" presence o Test your brand in the biggest search engines o Manage your brand  Give correct info  Work to delete bad info  Link to more info  Join in the conversation
    29. 29. Build Your Brand• Manage your placed web presence o Engage customers in conversation o Allow customers to communicate with each other o Give customers a call to action
    30. 30. Unify Your Brand• Unify your brand sites with common username o http://Nextgenweb.org o http://www.facebook.com/nextgenweb o http://www.flickr.com/photos/nextgenweb o http://www.youtube.com/nextgenweb o http://twitter.com/nextgenweb o http://itunes.apple.com/podcast/next-gen- web/id321242420 o http://digg.com/users/nextgenweb o http://www.reddit.com/user/nextgenweb/
    31. 31. Unify Your Brand• Link your web presences http://nextgenweb.org/ o Consider all your media  Social networks  Traditional web  Traditional print o Allow people to join the conversation where and how they wish http://www.facebook.com/unl.edu
    32. 32. Making a Professional Facebook Business Page• Practice with a personal account first• Create a business page from your personal user account• Maintain administrative rights to your business page
    33. 33. Making a Professional Facebook Business Page• Update info• Create a landing page http://www.facebook.com/latech http://www.facebook.com/skisontherun http://www.facebook.com/KearneyNebraska• Create your own page tabs http://www.facebook.com/NEGameandParks
    34. 34. Use Keywords• Keywords are words / phrases people use to search• Base for getting found o Use in sites  URL  Page title  Page keywords  Page description  Picture alt tags  Content  Marketing
    35. 35. ANALYZE This!• Apply analytics to your sites o Many social networking sites have their own metrics --- Facebook offers  Polling application  Direct target marketing o Google Analytics can be applied to many sites  Websites  Facebook  Twitter
    36. 36. Before you get started• What do I need?• What am I using the site for?• Who’s attention am I trying to get?• What’s your profile?http://inc.com
    37. 37. Things to Do1.Comment on other’s posts2.Ask questions in your posts3.Post links and threads4.Post relevant events
    38. 38. Promoting on Social Networks DO1. Make it compelling/benefit-based2. Talk about new or unusual features3. Include discounts or savings DON’T1. Don’t continually sell2. Don’t fall short of the expectation that you’ve sethttp://inc.com
    39. 39. One Piece – Many DeliverablesWrite content for blog• Blog has RSS feed which goes to feed reader• Announce the blog update on twitter which automatically goes to FacebookCreate a video • Post a link on website • Upload to youtube • Upload same episode to your ITunes podcastTalk about different things - not just about yourself! Makeit interesting!
    40. 40. Content is the number one reason people come to our Web sites
    41. 41. Connie’s Contact Information chancock1@unl.edu http://eship.unl.edu http://huskerpreneur.com http://delicious.com/drsadie http://twitter.com/connieh http://facebook.com/UNLeshipJay’s Contact Information jjenkins2@unl.edu http://delicious.com/cccowman http://twitter.com/cccowman
    42. 42. Jenny’s Contact Information jnixon@unl.edu http://pinterest.com/unexted/ https://twitter.com/unextedExtension is a Division of the Institute of Agriculture and NaturalResources at the University of Nebraska–Lincoln cooperating with theCounties and the United States Department of Agriculture.University of Nebraska–Lincoln Extension educational programs abidewith the nondiscrimination policies of the University of Nebraska–Lincoln and the United States Department of Agriculture.

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