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Hello, I’m
Brittany Peters
Let me tell you more about
myself!
Through my educational
background and my long
years in retail, I’ve developed
excellent communication and
customer service...
Currently, I’m a senior B.S. Economics
major at West Virginia University.
 I started my college education in 2005
with th...
 In 2008, I became ill and had to withdraw
from the university and move back in with
my parents in order to recover.
 I ...
 Since returning to school in 2011, I’ve
been working to pay my own way
through school.
 I’ve received state and federal...
For more than 9
years, I’ve been an
employee of Kroger, and
have worked in four
different stores.
I began my time with Kroger in
Cross Lanes, WV, my
hometown.
 I started as a bagger, and was quickly
promoted to cashier....
When I started attending WVU, I
applied and was accepted at
the Patteson Drive Kroger here in
Morgantown.
 I was promoted...
When I withdrew from school
and started to live with my
parents again, I moved to
Roanoke, VA. I transferred to
the Hollin...
 I began working in more departments at
the Hollins Kroger, and experienced more
than just the front end operations. I fo...
When I was recovered and
ready to return to the university,
I moved back to Morgantown.
 I had lived in Virginia for almo...
 Armed with my new knowledge of
operations besides the front end, I found I
was much better able to provide great
custome...
In June 2012, I was given the
opportunity for a promotion if I
moved to the Sabraton Kroger.
 I would be given the positi...
 Making the move to a new store was a big
change, but in the end it helped me to
develop my people skills even further.
...
In April 2013, the file
maintenance clerk became
the head of frozen foods, and I
was asked to fill the vacancy.
 This was...
 I accepted, even though I was concerned
I wouldn’t be able to use my skills with the
customers to their full potential f...
I came to find that my superior
customer service attitude was
still helpful even when I wasn’t
on the front end.
 A store...
 I pride myself on two aspects of my job
now: keeping the pricing correct and
attaining 100% scanning accuracy, and
still...
Throughout the years, I’ve
discovered new skills I didn’t
know I had:
 I was able to explain a cell phone plan in
Spanish...
I’ve learned a lot from my
time working with Kroger,
and expect to learn even
more as time goes on. I hope
to keep moving ...
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Final presentation

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MKTG 345 Final presentation

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Final presentation

  1. 1. Hello, I’m Brittany Peters Let me tell you more about myself!
  2. 2. Through my educational background and my long years in retail, I’ve developed excellent communication and customer service skills. I’d like to highlight what I’ve learned and how I’ve improved myself through real life and educational experiences.
  3. 3. Currently, I’m a senior B.S. Economics major at West Virginia University.  I started my college education in 2005 with the help of the Promise Scholarship and a Presidential Scholarship awarded to me through the university.  I served as Treasurer for the Residence Hall Association for one year. It was a great fit to work with people and deal with money, as I did in my work at Kroger.
  4. 4.  In 2008, I became ill and had to withdraw from the university and move back in with my parents in order to recover.  I was out of school for almost 3 years, and went through a lot to re-enroll.
  5. 5.  Since returning to school in 2011, I’ve been working to pay my own way through school.  I’ve received state and federal grants to help with the costs of school.
  6. 6. For more than 9 years, I’ve been an employee of Kroger, and have worked in four different stores.
  7. 7. I began my time with Kroger in Cross Lanes, WV, my hometown.  I started as a bagger, and was quickly promoted to cashier.  I had little to no formal training, but I easily dealt with the public and knew many of the customers that came to our store by name.
  8. 8. When I started attending WVU, I applied and was accepted at the Patteson Drive Kroger here in Morgantown.  I was promoted again, this time to attending the customer service desk and supervising the front end.
  9. 9. When I withdrew from school and started to live with my parents again, I moved to Roanoke, VA. I transferred to the Hollins, VA Kroger and started to work there for 20 hours a week as soon as I was able.  I supervised and attended the service desk, and I began to train in file maintenance there.
  10. 10.  I began working in more departments at the Hollins Kroger, and experienced more than just the front end operations. I found I could use my skills with people to help in departments other than the front and provide excellent customer service no matter where I was in the store.
  11. 11. When I was recovered and ready to return to the university, I moved back to Morgantown.  I had lived in Virginia for almost two years, and was considered an out of state student when I first returned to Morgantown.  I returned to my old job at the Patteson Drive Kroger and persisted until I was able to return to school in Fall 2011.
  12. 12.  Armed with my new knowledge of operations besides the front end, I found I was much better able to provide great customer service and answer questions.  I continued to learn more and more how communication between the front end and the other departments could improve the overall customer experience and provide a smoother transaction for everyone involved.
  13. 13. In June 2012, I was given the opportunity for a promotion if I moved to the Sabraton Kroger.  I would be given the position of back-up file maintenance clerk and would continue to work on the front end in the service desk and as supervisor. I agreed and transferred in early July.
  14. 14.  Making the move to a new store was a big change, but in the end it helped me to develop my people skills even further.  The customers were a different type from what I was used to, and I had to learn a different way of communicating and problem-solving to satisfy their needs and answer their questions.
  15. 15. In April 2013, the file maintenance clerk became the head of frozen foods, and I was asked to fill the vacancy.  This was a promotion, and my new title would put me in charge of all of the signs, tags, and price changes throughout the store.
  16. 16.  I accepted, even though I was concerned I wouldn’t be able to use my skills with the customers to their full potential from this new role.
  17. 17. I came to find that my superior customer service attitude was still helpful even when I wasn’t on the front end.  A store reset, which involved moving items and putting them in new locations, had customers asking a lot more questions of people who were on the floor working.
  18. 18.  I pride myself on two aspects of my job now: keeping the pricing correct and attaining 100% scanning accuracy, and still keeping the customer first attitude that I’d cultivated from the beginning of my time with Kroger.
  19. 19. Throughout the years, I’ve discovered new skills I didn’t know I had:  I was able to explain a cell phone plan in Spanish that is difficult to explain even in English.  I never thought of myself as much as a disciplinarian, but I found myself falling into the role more and more as I supervised the front end more and more.
  20. 20. I’ve learned a lot from my time working with Kroger, and expect to learn even more as time goes on. I hope to keep moving on in my career and look forward to many more years with the company! Thanks for getting to know me!

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