Project Slam Dunk

HOPE
A PROPOSAL FOR THE NBA
WE MISS GREAT DUNK CONTESTS.


6
6   1976      1984     1985    1985       1985



    1986      1987     1987    1988       1989



    1990      1991     1992    1993       1994



    1995      1996     1997    2000       2002

                                      UNDERCURRENT
WE DON’T WANT NO SCRUBS
                                                                            1



       BUT THAT’S WHAT WE’RE GETTING. THE ALL-TIME GREATS ARE SITTING OUT.




1984                 AVERAGE PER AVERAGE WIN SHARES AVERAGE WIN SHARES/48       2012


                                            1: TLC
2012 DUNK-CONTEST PARTICIPANTS     WHO WE’D LIKE TO SEE IN 2013

   PAUL GEORGE                      KOBE BRYANT

      PER: 15.1                       PER: 23.4

10.0 POINTS PER GAME              14 ALL-STAR GAMES

8TH-FEWEST FOULS, 2012            5 CHAMPIONSHIPS

  CHASE BUDINGER                   LEBRON JAMES

      PER: 14.4                       PER: 27.2

9.4 POINTS PER GAME               8 ALL-STAR GAMES

   RED CHINSTRAP                  3 MVPS, 1 DECISION

   JEREMY EVANS                     KEVIN DURANT

      PER: 19.1                       PER: 22.6

8.7 MINUTES PER GAME              3 SCORING TITLES

WESTERN KENTUCKY                   VERY NICE GUY

 DERRICK WILLIAMS                 DWIGHT HOWARD

      PER: 12.9                       PER: 22.5

8.8 POINTS PER GAME               6-TIME REB. CHAMP

2ND OVERALL PICK, ‘11             HAS GREAT SMILE
MORE
        STAR
   POWE
        R!
THERE’S ONLY ONE
CURE FOR THE SLAM
DUNK CONTEST
I’D RECONSIDER
“
PARTICIPA TING FOR
         ON BUCKS.
 A MILLI           ”



      (                    )
           NOT FIVE, NOT SIX,
          NOT SEVEN, BUT ONE
           MILLION DOLLARS.
2012    SHOULD BE
         PAYOUT:    IN 2013:
          $35K       $1MM



        GREAT, LEBRON. LET’S


    CROWDFUND
$1 MILLION DOLLARS
  TO INCENTIVIZE THE BIGGEST
     STARS TO PARTICIPATE.
Pledge $1 or more
                                                 12,532 Backers

                                             Help determine dunk contest rules



HOW IT WORKS                                 Pledge $50 or more
                                                 10,251 Backers

                                                                                hirt
                                             Receive anNBA All-Star Game T-S
RAISE        For the most iconic Slam Dunk
$1 MILLION   Contest of our generation
                                              Pledge $500 or more
                                                  2,890 Backers
REWARD       Through exclusive benefits                                       ball
                                              Official team autographed basket
BACKERS      and insider experiences

                                              Pledge $1,000 or more
DO SOME      By donating anything over the        342 Backers
GOOD         fundraising goal to charity
                                              VIP tickets to All-Star weekend



                                               Pledge $50,000 or more
                                                   1 Backer *Limited (4 of 5)

                                               Participate in dunk contest
Dear NBA,
 HELP US HELP YOU. GIVE
 CROWDS MORE AGENCY.
“ When you fund something...you're buying a
  ticket on the ride, reserving a front-row
  seat to the process and endorsing an idea.”
                              - Fast Company
 It results in:

 DEEPER FAN
 ENGAGEMENT


 INFLUENCER
 OUTREACH


 TRANSPARENT
 METRICS
THIS WILL BE

 THE MOST TALKED-
ABOUT DUNK CONTEST
  IN NBA HISTORY.
THE ROADMAP

                              LET’S LAUNCH
                             WITHIN 6 MONTHS
ALIGN ON              SHIP VIDEO           FINISH BUILDING                ENGAGE                 ALL STAR
STRATEGY                                      PLATFORM              TRADITIONAL OUTLETS        WEEKEND 2013




 OCT ’12                   NOV ’12                DEC ’12                JAN ’13               FEB ’13




       KICK OFF PLATFORM             INFLUENCER                  LAUNCH            ANNOUNCE SLAM DUNK
          DEVELOPMENT                 OUTREACH               (CHRISTMAS DAY)             LINEUP
UND.CR/DUNKFOO

     @elan_miller
    UNDERCURRENT
1 of 12

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Project Slam Dunk

  • 2. WE MISS GREAT DUNK CONTESTS. 6 6 1976 1984 1985 1985 1985 1986 1987 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 2000 2002 UNDERCURRENT
  • 3. WE DON’T WANT NO SCRUBS 1 BUT THAT’S WHAT WE’RE GETTING. THE ALL-TIME GREATS ARE SITTING OUT. 1984 AVERAGE PER AVERAGE WIN SHARES AVERAGE WIN SHARES/48 2012 1: TLC
  • 4. 2012 DUNK-CONTEST PARTICIPANTS WHO WE’D LIKE TO SEE IN 2013 PAUL GEORGE KOBE BRYANT PER: 15.1 PER: 23.4 10.0 POINTS PER GAME 14 ALL-STAR GAMES 8TH-FEWEST FOULS, 2012 5 CHAMPIONSHIPS CHASE BUDINGER LEBRON JAMES PER: 14.4 PER: 27.2 9.4 POINTS PER GAME 8 ALL-STAR GAMES RED CHINSTRAP 3 MVPS, 1 DECISION JEREMY EVANS KEVIN DURANT PER: 19.1 PER: 22.6 8.7 MINUTES PER GAME 3 SCORING TITLES WESTERN KENTUCKY VERY NICE GUY DERRICK WILLIAMS DWIGHT HOWARD PER: 12.9 PER: 22.5 8.8 POINTS PER GAME 6-TIME REB. CHAMP 2ND OVERALL PICK, ‘11 HAS GREAT SMILE
  • 5. MORE STAR POWE R! THERE’S ONLY ONE CURE FOR THE SLAM DUNK CONTEST
  • 6. I’D RECONSIDER “ PARTICIPA TING FOR ON BUCKS. A MILLI ” ( ) NOT FIVE, NOT SIX, NOT SEVEN, BUT ONE MILLION DOLLARS.
  • 7. 2012 SHOULD BE PAYOUT: IN 2013: $35K $1MM GREAT, LEBRON. LET’S CROWDFUND $1 MILLION DOLLARS TO INCENTIVIZE THE BIGGEST STARS TO PARTICIPATE.
  • 8. Pledge $1 or more 12,532 Backers Help determine dunk contest rules HOW IT WORKS Pledge $50 or more 10,251 Backers hirt Receive anNBA All-Star Game T-S RAISE For the most iconic Slam Dunk $1 MILLION Contest of our generation Pledge $500 or more 2,890 Backers REWARD Through exclusive benefits ball Official team autographed basket BACKERS and insider experiences Pledge $1,000 or more DO SOME By donating anything over the 342 Backers GOOD fundraising goal to charity VIP tickets to All-Star weekend Pledge $50,000 or more 1 Backer *Limited (4 of 5) Participate in dunk contest
  • 9. Dear NBA, HELP US HELP YOU. GIVE CROWDS MORE AGENCY. “ When you fund something...you're buying a ticket on the ride, reserving a front-row seat to the process and endorsing an idea.” - Fast Company It results in: DEEPER FAN ENGAGEMENT INFLUENCER OUTREACH TRANSPARENT METRICS
  • 10. THIS WILL BE THE MOST TALKED- ABOUT DUNK CONTEST IN NBA HISTORY.
  • 11. THE ROADMAP LET’S LAUNCH WITHIN 6 MONTHS ALIGN ON SHIP VIDEO FINISH BUILDING ENGAGE ALL STAR STRATEGY PLATFORM TRADITIONAL OUTLETS WEEKEND 2013 OCT ’12 NOV ’12 DEC ’12 JAN ’13 FEB ’13 KICK OFF PLATFORM INFLUENCER LAUNCH ANNOUNCE SLAM DUNK DEVELOPMENT OUTREACH (CHRISTMAS DAY) LINEUP
  • 12. UND.CR/DUNKFOO @elan_miller UNDERCURRENT