Project Slam Dunk

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Why the NBA should crowdfund the next slam dunk contest.

Published in: Sports

Project Slam Dunk

  1. 1. HOPEA PROPOSAL FOR THE NBA
  2. 2. WE MISS GREAT DUNK CONTESTS.66 1976 1984 1985 1985 1985 1986 1987 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 2000 2002 UNDERCURRENT
  3. 3. WE DON’T WANT NO SCRUBS 1 BUT THAT’S WHAT WE’RE GETTING. THE ALL-TIME GREATS ARE SITTING OUT.1984 AVERAGE PER AVERAGE WIN SHARES AVERAGE WIN SHARES/48 2012 1: TLC
  4. 4. 2012 DUNK-CONTEST PARTICIPANTS WHO WE’D LIKE TO SEE IN 2013 PAUL GEORGE KOBE BRYANT PER: 15.1 PER: 23.410.0 POINTS PER GAME 14 ALL-STAR GAMES8TH-FEWEST FOULS, 2012 5 CHAMPIONSHIPS CHASE BUDINGER LEBRON JAMES PER: 14.4 PER: 27.29.4 POINTS PER GAME 8 ALL-STAR GAMES RED CHINSTRAP 3 MVPS, 1 DECISION JEREMY EVANS KEVIN DURANT PER: 19.1 PER: 22.68.7 MINUTES PER GAME 3 SCORING TITLESWESTERN KENTUCKY VERY NICE GUY DERRICK WILLIAMS DWIGHT HOWARD PER: 12.9 PER: 22.58.8 POINTS PER GAME 6-TIME REB. CHAMP2ND OVERALL PICK, ‘11 HAS GREAT SMILE
  5. 5. MORE STAR POWE R!THERE’S ONLY ONECURE FOR THE SLAMDUNK CONTEST
  6. 6. I’D RECONSIDER“PARTICIPA TING FOR ON BUCKS. A MILLI ” ( ) NOT FIVE, NOT SIX, NOT SEVEN, BUT ONE MILLION DOLLARS.
  7. 7. 2012 SHOULD BE PAYOUT: IN 2013: $35K $1MM GREAT, LEBRON. LET’S CROWDFUND$1 MILLION DOLLARS TO INCENTIVIZE THE BIGGEST STARS TO PARTICIPATE.
  8. 8. Pledge $1 or more 12,532 Backers Help determine dunk contest rulesHOW IT WORKS Pledge $50 or more 10,251 Backers hirt Receive anNBA All-Star Game T-SRAISE For the most iconic Slam Dunk$1 MILLION Contest of our generation Pledge $500 or more 2,890 BackersREWARD Through exclusive benefits ball Official team autographed basketBACKERS and insider experiences Pledge $1,000 or moreDO SOME By donating anything over the 342 BackersGOOD fundraising goal to charity VIP tickets to All-Star weekend Pledge $50,000 or more 1 Backer *Limited (4 of 5) Participate in dunk contest
  9. 9. Dear NBA, HELP US HELP YOU. GIVE CROWDS MORE AGENCY.“ When you fund something...youre buying a ticket on the ride, reserving a front-row seat to the process and endorsing an idea.” - Fast Company It results in: DEEPER FAN ENGAGEMENT INFLUENCER OUTREACH TRANSPARENT METRICS
  10. 10. THIS WILL BE THE MOST TALKED-ABOUT DUNK CONTEST IN NBA HISTORY.
  11. 11. THE ROADMAP LET’S LAUNCH WITHIN 6 MONTHSALIGN ON SHIP VIDEO FINISH BUILDING ENGAGE ALL STARSTRATEGY PLATFORM TRADITIONAL OUTLETS WEEKEND 2013 OCT ’12 NOV ’12 DEC ’12 JAN ’13 FEB ’13 KICK OFF PLATFORM INFLUENCER LAUNCH ANNOUNCE SLAM DUNK DEVELOPMENT OUTREACH (CHRISTMAS DAY) LINEUP
  12. 12. UND.CR/DUNKFOO @elan_miller UNDERCURRENT

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