3 Keys To Building a Better User Experience

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Financial marketing has a history of focusing on products or services. Instead, it needs to focus on the prospect and the experience you are delivering to them. Here are 3 keys to building a better user experience.

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3 Keys To Building a Better User Experience

  1. 1. 3 KeysTo Building ABetter User Experience
  2. 2. Financial marketinghas a history of beingvery product focused. Features! Features! Features!
  3. 3. That won’t cut it today. “Why should I care?”
  4. 4. Your audiencehas more controlthan ever with howthey experienceyour message.
  5. 5. If the experienceisn’t worth their time,they move on. Goodbye.
  6. 6. How important isthe experience?
  7. 7. 74% of businesses believeuser experience is keyfor improving sales.* * Econsultancy March 13, 2013
  8. 8. How do we create agreat user experience?
  9. 9. Here are 3 keys.
  10. 10. one Start with a user- centric strategy.
  11. 11. one Start with a user- centric strategy. Put yourself in their shoes.
  12. 12. one Start with a user- centric strategy. Put yourself in their shoes. Ask, “What’s in it for them?”
  13. 13. two Stop selling and start helping.
  14. 14. two Stop selling and start helping. Help them solve a problem.
  15. 15. two Stop selling and start helping. Help them solve a problem. Help them take advantage of an opportunity.
  16. 16. three Ask, “Does it help enhance the experience?”
  17. 17. three Ask, “Does it help enhance the experience?” Be critical of everything.
  18. 18. three Ask, “Does it help enhance the experience?” Be critical of everything. Have the courage to eliminate experience- killers
  19. 19. Summary.
  20. 20. 1. Start with a user- centric strategy.
  21. 21. 2. Stop selling and start helping.
  22. 22. 3. Ask, “Does it help enhance the experience?”
  23. 23. Good luck. uncommonsense.com

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