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ON THE ROAD WITH AEM
AEM HUB 2015
David Nuescheler
JSR-170 Spec Lead
jsr-170-comments@jcp.org
David Nuescheler Chief Technology Officer
david@day.com
David Nuescheler
Jackrabbit Committer / Member
uncled@apache.org
David Nuescheler
JSR-170 Spec Lead
jsr-170-comments@jcp.o...
David Nuescheler
TC Member / CMIS-JCR Liaison
david@day.com
David Nuescheler
Jackrabbit Committer / Member
uncled@apache.o...
David Nuescheler
TC Member / CMIS-JCR Liaison
david@day.com
DAVIDNUESCHELER
VP,EnterpriseTechnology
Adobe
Barfuesserplatz6...
DAVID NUESCHELER
VP, Enterprise Technology
Adobe
Barfuesserplatz 6
4001 Basel
T +41 61 226 98 98
F +41 61 226 98 97
uncled...
DAVID NUESCHELER
VP, Enterprise Technology
Adobe
3900 Adobe Way
Lehi UT 84043
T 385 345 0000
uncled@adobe.com
@davidnuesch...
HOW IT STARTED
David Nuescheler
Partner

Steinenberg 21-23
uncled@bidule.com

cq5
History
‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07
cq2
cq3
cq4
Innovations:
CFC!,.ECMA,
any,Dispatcher,
ContentBu...
...someone is ontous:
...spoton,
Tony!
Original
Slide
2006
cq5
History
‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07
cq2
cq3
cq4
Innovations:
CFC!,.ECMA,
any,Dispatcher,
ContentBu...
CQ4
CQ5.1
ADEP
10.0.0
CQ5.5
AEM5.6
AEM6+
CoralonOak
AEM6+
9==top1%
8==top3%
Technology Presentation
ohloh.org
21
carsten
tobi
rofe
dom
pk
felixstoeff
enz
anchela
jukka
marcel
michi...
Technology Presentation 22
stillwithAdobe,today.
75%ofdevs@dayhaveopensourceexposure
ofwhich75%are
ratedtop1%
AEM ♡ AMC
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
24
DOCUMENT CLOUD CREATIVE CLOUD MARKETING CLO...
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
25
CREATIVE CLOUD MARKETING CLOUD
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
26
Agency

Asset Mgr
Marketing
Product Mgr
Con...
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud
Adobe Marketing Cloud
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
TWO NEW SOLUTIONS
PRIMETIME AUDIENCE

MANAGER
...
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
PROFILES & AUDIENCES
COLLABORATION
ACTIVATION
...
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content
AudiencesChannels
Context
Metrics
Camp...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Last Millisecond.
The Last Millisecond
LISTEN PREDICT ASSEMBLE DELIVER
300ms
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
33
Agency

Asset Mgr
Marketing
Product Mgr
Con...
Marketer(Agency) Creative
Public Cloud Asset Sharing Use Case
Marketer / Product / BusinessInternal Creative
Private Asset Sharing Use Case
2020
The Era of Digital
Jen | Gym Instructor
Just filed taxes
David | Swiss
Just moved to Utah.
AT&T
iPhone 6
Fred Leger Age 30...
Technology Adoption (U.S. Households)
SMARTPHONE
DISH WASHER
VCR
PC
CELL

PHONE
INTERNET
HDTV
TABLET
STOVE
PHONE
ELECTRICI...
OPEN
CLOUD
MOBILE
OPEN
CLOUD
MOBILE
Open: Roy FieldingRoy Fielding
Apache
License
DNT REST HTTP URL
Apache
WebServer
Apache
Software
Foundation
Open API &
Standards
Open Architecture
Open Source
OPEN
CLOUD
MOBILE
OPEN
CLOUD
MOBILE
1993
1994
1995
1996
Global
Computing
Platform
2009
2010
2011
2012
2013
Source: Mangled and merged from IDC, Gartner, BI Intelligence
Global
Computing
Platform
TBD
Source: opensignal.com - August 2013 - ~11k Devices
Source: opensignal.com - August 2014 - ~18k Devices
Source: opensignal.com - August 2015 - ~24k Devices
TOUCH
REIMAGINATIONclashing of the type bars
OPEN
CLOUD
MOBILE
AEM Hub - on the road with AEM
AEM Hub - on the road with AEM
AEM Hub - on the road with AEM
AEM Hub - on the road with AEM
AEM Hub - on the road with AEM
AEM Hub - on the road with AEM
AEM Hub - on the road with AEM
AEM Hub - on the road with AEM
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AEM Hub - on the road with AEM

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History, Present and Future of Adobe Experience Manager (AEM) formerly known as CQ

Published in: Technology

AEM Hub - on the road with AEM

  1. 1. ON THE ROAD WITH AEM AEM HUB 2015
  2. 2. David Nuescheler JSR-170 Spec Lead jsr-170-comments@jcp.org David Nuescheler Chief Technology Officer david@day.com
  3. 3. David Nuescheler Jackrabbit Committer / Member uncled@apache.org David Nuescheler JSR-170 Spec Lead jsr-170-comments@jcp.org
  4. 4. David Nuescheler TC Member / CMIS-JCR Liaison david@day.com David Nuescheler Jackrabbit Committer / Member uncled@apache.org
  5. 5. David Nuescheler TC Member / CMIS-JCR Liaison david@day.com DAVIDNUESCHELER VP,EnterpriseTechnology Adobe Barfuesserplatz6 4001Basel T+41612269898 F+41612269897 uncled@adobe.com
  6. 6. DAVID NUESCHELER VP, Enterprise Technology Adobe Barfuesserplatz 6 4001 Basel T +41 61 226 98 98 F +41 61 226 98 97 uncled@adobe.com
  7. 7. DAVID NUESCHELER VP, Enterprise Technology Adobe 3900 Adobe Way Lehi UT 84043 T 385 345 0000 uncled@adobe.com @davidnuescheler
  8. 8. HOW IT STARTED
  9. 9. David Nuescheler Partner
 Steinenberg 21-23 uncled@bidule.com

  10. 10. cq5 History ‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 cq2 cq3 cq4 Innovations: CFC!,.ECMA, any,Dispatcher, ContentBus Innovation: PureJava Innovation: JCRbased Architecture&
 InfrastructureRevolutions Original Slide 2006
  11. 11. ...someone is ontous: ...spoton, Tony! Original Slide 2006
  12. 12. cq5 History ‘94 ... ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 cq2 cq3 cq4 Innovations: CFC!,.ECMA, any,Dispatcher, ContentBus Innovation: PureJava Innovation: JCRbased Architecture&
 InfrastructureRevolutions Original Slide 2006
  13. 13. CQ4
  14. 14. CQ5.1
  15. 15. ADEP 10.0.0
  16. 16. CQ5.5
  17. 17. AEM5.6
  18. 18. AEM6+
  19. 19. CoralonOak AEM6+
  20. 20. 9==top1% 8==top3% Technology Presentation ohloh.org 21 carsten tobi rofe dom pk felixstoeff enz anchela jukka marcel michid. bertrand stefang. oli development roy chris david jm tom 75%ofdevs@dayhaveopensourceexposure
ofwhich75%are
ratedtop1% Original Slide 2007
  21. 21. Technology Presentation 22 stillwithAdobe,today. 75%ofdevs@dayhaveopensourceexposure
ofwhich75%are
ratedtop1%
  22. 22. AEM ♡ AMC
  23. 23. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24 DOCUMENT CLOUD CREATIVE CLOUD MARKETING CLOUD
  24. 24. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25 CREATIVE CLOUD MARKETING CLOUD
  25. 25. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26 Agency
 Asset Mgr Marketing Product Mgr Consumer Customer Creative Designer CREATIVENEEDS
  26. 26. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Marketing Cloud Adobe Marketing Cloud
  27. 27. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. TWO NEW SOLUTIONS PRIMETIME AUDIENCE
 MANAGER Adobe Marketing Cloud ANALYTICS EXPERIENCE
 MANAGER CAMPAIGNTARGET SOCIAL MEDIA 
 OPTIMIZER
  28. 28. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. PROFILES & AUDIENCES COLLABORATION ACTIVATION MOBILE SERVICES EXCHANGE ASSETS ADMINISTRATION Adobe Marketing Cloud: Core Services
  29. 29. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Content AudiencesChannels Context Metrics Campaigns Assets Adobe Marketing Cloud: Vision UX&Collaboration
  30. 30. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Last Millisecond.
  31. 31. The Last Millisecond LISTEN PREDICT ASSEMBLE DELIVER 300ms
  32. 32. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 33 Agency
 Asset Mgr Marketing Product Mgr Consumer Customer Creative Designer CREATIVENEEDS
  33. 33. Marketer(Agency) Creative Public Cloud Asset Sharing Use Case
  34. 34. Marketer / Product / BusinessInternal Creative Private Asset Sharing Use Case
  35. 35. 2020
  36. 36. The Era of Digital Jen | Gym Instructor Just filed taxes David | Swiss Just moved to Utah. AT&T iPhone 6 Fred Leger Age 30 T-Mobile 4 Nokia Lumia 520 Sue Child Chris Manchester Elisa Sanchez Age 40 Helen | Married
 Bought a new car VERIZON LTE 4G Samsung Galaxy S4 @AdobeMktgCloud Albert 3,343, 4,453
  37. 37. Technology Adoption (U.S. Households) SMARTPHONE DISH WASHER VCR PC CELL
 PHONE INTERNET HDTV TABLET STOVE PHONE ELECTRICITY CAR 1910 1900 1930 1920 1950 1940 1970 1960 1980 2000 1990 2020 2010 33% 50% 75% 90% 10% Asymco
  38. 38. OPEN CLOUD MOBILE
  39. 39. OPEN CLOUD MOBILE
  40. 40. Open: Roy FieldingRoy Fielding Apache License DNT REST HTTP URL Apache WebServer Apache Software Foundation
  41. 41. Open API & Standards Open Architecture Open Source
  42. 42. OPEN CLOUD MOBILE
  43. 43. OPEN CLOUD MOBILE
  44. 44. 1993 1994 1995 1996 Global Computing Platform
  45. 45. 2009 2010 2011 2012 2013 Source: Mangled and merged from IDC, Gartner, BI Intelligence Global Computing Platform
  46. 46. TBD
  47. 47. Source: opensignal.com - August 2013 - ~11k Devices
  48. 48. Source: opensignal.com - August 2014 - ~18k Devices
  49. 49. Source: opensignal.com - August 2015 - ~24k Devices
  50. 50. TOUCH
  51. 51. REIMAGINATIONclashing of the type bars
  52. 52. OPEN CLOUD MOBILE

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