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hacking design:
the pop-up manufacturing

october 6th 2013
1. how we make
2. why to change
3. how to do
about the chain
“Ikea
Admits Forced Labor
Was Used in 1980s”

The New York Times, November 16, 2012
costs!
(yes, we are that smart!)
produce less
produce better
about design
€ 200,000
(yes, thousands!)

€ 20
product designers
un-branding
what we have

what we need

a few designer

brand

brand brand
more designers

little companies

more products
unsustainable
chain
democracy
opportunities
so, what to do?
reset
clichés
artisans
2011
the first
website
yeah!
it could be
a company,
our company!
learn and iterate
2011-13 “analog” Alpha

11/2 year
96 designers
46 craftsmen
16 products
2013 Beta launch
spread, share, study!
Awards

selected for
Index 2013

finalist

2014 nomenee

invited and featured
fuorisalone
2013

15.000 visitors
14 designers
10 artisans
3 fablabs
2 musicians
and a lot
of good people
so, what’s the
lesson?
collaborate
share
open
People

Artisan

Designer

Artisan

People

People
Artisan

the power of P2P
sustaining
local economies
designed here
and crafted by

local makers everywhere

without
factories and logistics
by people
the zero-mile
design
paradigm
Falegnameria Minarini
prodotto: Artegol
design Marco Rossi

n° pezzi
prezzo

1

89 €

Ordina qui

?

vedi recensioni (8)

altri prodotti
di questa azienda: 4
concept
design
submission

designer

OPEN DESIGN

slowd

COPYRIGHETED
DESIGN

TECHNICAL COMMUNITY
CURATION

community

co-design

green light

prototyper

PROTOTYPIG
slowd

partecipa

persone

aiuto

iscriviti | login

Progetti
?

TUTTE

NOTIFICHE PROGETTO

?

25/12 13:30 a.m.

Marino vorrebbe adottare il tuo concept
Nuove funzionalità
Antonio ha revisionato il tuo concept Albet
Antonio ha commentato il progetto
Vendite del mese, statistiche disponibili

25/12 13:30 a.m.

Antonio ha commentato il progetto

25/12 13:30 a.m.
25/12 13:30 a.m.
25/12 13:30 a.m.
25/12 13:30 a.m.

Project name

Matching

Project name

Prototipo

Esecutivi

Vendite

?
concept
design
submission

designer

OPEN DESIGN

slowd

COPYRIGHETED
DESIGN

TECHNICAL COMMUNITY
CURATION

community

co-design

green light

prototyper

PROTOTYPIG
designer

ENGENEERING

partner sales

projects
marketplace

BUY LOCALLY

artisans
people
it also works
before selling a single
product
1

concept
design

2

prototyping we have a
engineering

3
licenses
99€
LICENSE

free /
premium
plans

designer

65%
30%
5%

29€/
prototype

prototyper

via e-commerce
partners

via local artisans

10%
5%

artisans can make
cost per
product unit

Retail
Marketing
Distribution
Manufacturing

Slowd

Industry
the models
1. closed product
10% to the
designer

slowd

5% to the
prototyper

20% max
markup

local buyer
earns
by making

local artisan
fair and innovative,
sustainable.
is it enough?
2. closed/shared product
artisans
buy product
“licenses”

sell

shared revenues
community

slowd
the more you
share, the more
you’ll get
p2p licenses
3. shared product

open
license

sell

artisans
shared revenues
community

slowd

DIY
models are not
mutually exclusive
fast lean processes and sustainable growth

20

16

US

A

rs
U
he

15

Ot

20

UK

ly

14

Ita

20

be

20
13

milestones
/ launches

ta

E

co
-

de
sig
n

sh
pr ared
od
uc
ts

platform
development
BE
TA

shop

slowd

partecipa

ita | eng

Design a
Km Zero
Slowd connette designer e aziende artigiane per rivoluzionare il modo di produrre e distribuire nuovi prodotti.
Come funziona?

Fatti a mano

ogni volta
come un pezzo unico
Shop

persone

aiuto

iscriviti | login
TA

BE

shop
ita | eng

Categorie
Accessori

slowd

Editor Picks

Sedie

partecipa

persone

Kit/Downnload

Mappa

Tavoli

Contenitori

Sgabelli

aiuto

iscriviti | login

Cerca

Download

Kit

DIY

shop launch
october 2013
Join

Bartleby

Bartleby

SMART
DESIGN

Desky

Woorope

NEW

JohnnySeré/poltroncina
Stecchino
thank you!
(and MAKE something! )

Andrea Cattabriga

discover more at

slowd.it

andrea@slowd.it
@andrecatta

write to

ciao@slowd.it

twit to

@slowdit

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