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[Webinar] DMKwomen 2017 Eröffnung

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Julia Lenhard von GoToWebinar und Ben Harmanus von Unbounce eröffnen die #DMKwomen. Erfahre mehr über die Idee zu einer Konferenz ausschließlich mit Speakerinnen, den Status quo von Frauen im Marketing, und die verschiedenen Netzwerke von Frauen in der Digitalbranche. Spezialgast: Beate Mader, Head of externe Kommunikation bei Digital Media Women.

Published in: Marketing
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[Webinar] DMKwomen 2017 Eröffnung

  1. 1. DIGITAL MARKETING KICKOFF 2017: ERÖFFNUNG Julia Lenhard Corporate Marketing Managerin
 GoToWebinar @Julia_Lenhard Ben Harmanus Head of Content Marketing D/A/CH
 Unbounce @BenHarmanus @DigiWomenDE @GoToWebinar @Unbounce_DE #DMKwomen Beate Mader Head of externe Kommunikation
 Digital Media Women @Horsemaid Jetzt tweeten und an der Verlosung teilnehmen!
  2. 2. Eröffnung #DMKwomen Beate Mader, Julia Lenhard, Ben Harmanus DIGITAL MARKETING KICKOFF 2017: WEBINAR AGENDA 9.30 Uhr Content-Recycling: So wird ein einzelnes Webinar zur Leadgenerierungs-Maschine Julia Lenhard, GoToWebinar So sprichst Du mit Account-Based Marketing (ABM) zielgerichtet Deine Wunschkunden an Melanie Gipp, Marketo 10.00 Uhr 10.20 Uhr 10.40 Uhr Kaffeepause Mit Social Media Command Centers Datensilos aufbrechen und bessere Insights gewinnen Susanne Ullrich, Brandwatch Conversion Optimierung: Mit A/B Tests und Personalisierung zu einer besseren Customer Experience Cornelia Seitz, AB Tasty Speakerinnen-Panel: Marketing-Trends, Fragen & Antworten + Abschluss Julia Lenhard, Melanie Gipp, Susanne Ullrich, Cornelia Seitz 10.50 Uhr 11.10 Uhr 11.30 Uhr @Unbounce_DE @GoToWebinar #DMKwomen
  3. 3. WAS IST UNBOUNCE? • Landing-Page-Baukasten • Landing Pages ohne Webdesigner und IT erstellen • 100+ Mobil-responsive Vorlagen • Integriertes A/B-Testing
  4. 4. @Unbounce_DE @GoToWebinar #DMKwomen • 1.423 ANMELDUNGEN • #5 TRENDING TOPIC AUF TWITTER • 295* CONVERSIONS ÜBER DIE AUFZEICHNUNG GENERIERT DIGITAL MARKETING KICKOFF 2016 *STAND: 03.05.2017
  5. 5. @Unbounce_DE @GoToWebinar #DMKwomen
  6. 6. @Unbounce_DE @GoToWebinar #DMKwomen
  7. 7. @Unbounce_DE #DMKwomen https://twitter.com/JensTwiehaus/status/847540941028306944
  8. 8. @Unbounce_DE #DMKwomen 42:11 Status: 02.05.2017
  9. 9. @Unbounce_DE @GoToWebinar #DMKwomen
  10. 10. @Unbounce_DE #DMKwomen https://www.startnext.com/femalefutureforce https://digitalmediawomen.de/ http://www.ladiesmentoring.com/ https://unbounce.com/de/social-media-de/netzwerke-fuer-digitale-frauen/ FRAUENPOWER IM NETZ
  11. 11. @DigiWomenDE @Unbounce_DE #DMKwomen
  12. 12. NET.WORK.POWER. 19.000 Community Mitglieder 120 aktive Ehrenamtliche, 
 beheimatet in 9 Quartieren 12 #KARLSRUHE #SCHLESWIG-HOLSTEIN Quartiere gegründet Hamburg 05/2010 Berlin 02/2012 Köln 09/2012 München 12/2012 Rhein/Main 01/2013 Stuttgart 06/2016 Leipzig 06/2016 Schleswig-Holstein 03/2017 Karlsruhe 03/2017
  13. 13. NET.WORK.POWER. Wo wir gemeinsam mit unseren Partner sichtbar sind… #rp re:publica #smtd Social Media Travel Day #smwhh Social Media Week Hamburg #zf15/16/17… Zündfunk Netzkongress #fbm17 Buchmesse Frankfurt #beef4brands Beef4Brands #RBF Reeperbahn Festival #zukufo DPRG-Zukunftsforum #mww Münchner Webwoche #dico Diretissima #yotm / #yotr Year of the X #thevideosummit Video Summit Leipzig #somofo Monitoring Forum #recampaign reCampaign 13 HerCareer | campixx Week | FES | CeBit | Panda | TEDxHHL | Innovation Summit | Women Speaker Foundation Summit | EWMD GERMANY KONFERENZ …
  14. 14. #DMW Community in Zahlen Facebook Fanpage „Gefällt mir“-Angaben 9.383 Facebook Gruppe DE Mitglieder 8.989 Stand 17.04.2017 Twitter Follower DE @DigiWomenDE (Deutschland) 8.128 Facebook Gruppen regional 9 Quartiere Mitglieder zusammen ~ 3.000 Twitter Follower 9 Quartiere regional zusammen 11.000 Facebook Fanpage Impressionen 2016 1.010.441 14 Altersdurchschnitt 13-24 Jahre 25-34 Jahre 35-44 Jahre 45-55 Jahre Angestellt / Selbstständig ca. 50 / 50 %
  15. 15. Vernetzt Euch mit uns: Internet: www.digitalmediawomen.de Twitter: www.twitter.com/digiwomenDE Facebook: www.fb.me/digitalmediawomen 15
  16. 16. SPEAKERINNEN-PANEL: MARKETING-TRENDS & ABSCHLUSS Ben Harmanus Head of Content Marketing D/A/CH
 Unbounce @BenHarmanus @GoToWebinar @Marketo @BrandwatchDE @ABTasty @Unbounce_DE #DMKwomen Jetzt tweeten und an der Verlosung teilnehmen! Cornelia Seitz Country Managerin DACH
 AB Tasty Susanne Ullrich Marketing Director DACH/FR
 Brandwatch @UllrichSusanne Julia Lenhard Corporate Marketing Managerin
 GoToWebinar @Julia_Lenhard Melanie Gipp DACH Marketing Managerin
 Marketo @MGipp
  17. 17. Verbinde dich mit Unbounce D/A/CH Erfahren von weiteren Unwebinaren, E-Books und allem anderen, das dein Marketing verbessert. Photos: Falls nicht anders angegeben, wurden alle Bilder mit einer CC0-Lizenz von Pixabay.de zur Verfügung gestellt. @Unbounce_DE #DMKwomen
  18. 18. ERSTELLE JETZT EINE HOCHKONVERTIERENDE LANDING PAGE Erstelle, veröffentliche & A/B-teste Landing Pages ohne Webdesigner Der mobil-responsive Landing-Page-Baukasten für smarte Online-Marketer @Unbounce_DE #DMKwomen

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