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DMKwomen 2017 Mit Social Media Command Centers Datensilos aufbrechen und bessere Insights gewinnen

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Susanne Ullrich, Marketing Director DACH/FR, Brandwatch

Die Digitale Transformation bringt neben unzähligen Chancen auch Herausforderungen mit sich - darunter der steigende Wunsch nach mehr Transparenz im Unternehmen oder die bessere Zusammenarbeit von Abteilungen.

Erfahre in diesem 20-minütigen Webinar

- Wie Command Center Datensilos aufbrechen und Transparenz schaffen.
- Wie die richtige Technologie Big Data in verständliche Geschichten umwandelt.
- Wie Du nie dagewesene Insights generierst, die klügere Geschäftsentscheidungen in Echtzeit ermöglichen.

Published in: Marketing
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DMKwomen 2017 Mit Social Media Command Centers Datensilos aufbrechen und bessere Insights gewinnen

  1. 1. MIT SOCIAL MEDIA COMMAND CENTERS DATENSILOS AUFBRECHEN UND BESSERE INSIGHTS GEWINNEN Ben Harmanus Head of Content Marketing D/A/CH Unbounce @BenHarmanus @BrandwatchDE Unbounce_DE #DMKwomen Jetzt tweeten und an der Verlosung teilnehmen! Susanne Ullrich Marketing Director DACH/FR Brandwatch @UllrichSusanne
  2. 2. 2 #DMKwomen © 2017 Brandwatch Erfahren, was Konsumenten denken
  3. 3. 3 #DMKwomen © 2017 Brandwatch© 2017 Brandwatch Warum Command Center?
  4. 4. 4 #DMKwomen © 2017 Brandwatch Firmen sehen eine steigende Nutzung von Daten & Analytics als eine Top Priorität Quelle: Forrester / 2017 Forrester. Reproduction Prohibited.
  5. 5. 5 #DMKwomen © 2017 Brandwatch PDF-Reports werden oftmals nicht gelesen Quelle: Washingtonpost.com
  6. 6. 6 #DMKwomen © 2017 Brandwatch Transparenz und Daten für alle Bild: Twitter
  7. 7. 7 #DMKwomen © 2017 Brandwatch Datensilos aufbrechen, um Geschichten mit Daten zu erzählen Bild: GovDelivery via cyfe.com
  8. 8. 8 #DMKwomen © 2017 Brandwatch Daten für alle im richtigen Moment
  9. 9. 9 #DMKwomen © 2017 Brandwatch Command Center im Social Hub LISTENING & ANALYTICS KUNDEN ENGAGEMENTVISUALISIERUNG SOCIAL HUB FIRMA REAL TIME INFORMATION REAL TIME INFORMATION REAL TIME INFORMATION PUBLIC RELATIONS MARKETING VERTRIEB KUNDEN- SERVICE ANDERE TEAMS
  10. 10. 10 #DMKwomen © 2017 Brandwatch Social Listening & Datenvisualisierung
  11. 11. 11 #DMKwomen © 2017 Brandwatch Bessere Insights durch Kombination von Daten
  12. 12. 12 #DMKwomen © 2017 Brandwatch Eiscreme und das Wetter Quelle: pixabay.com (Obsidian_Tanto) 🍦
  13. 13. 13 #DMKwomen © 2017 Brandwatch© 2017 Brandwatch Beispiele für Command Center
  14. 14. 14 #DMKwomen © 2017 Brandwatch http://www.youtube.com/watch?v=UfNCiGQ4Ukc Command Center bei Monster
  15. 15. 15 #DMKwomen © 2017 BrandwatchBild: AdWeek
  16. 16. 16 #DMKwomen © 2017 Brandwatch
  17. 17. 17 #DMKwomen © 2017 Brandwatch
  18. 18. 18 #DMKwomen © 2017 Brandwatch© 2017 Brandwatch Ausblick und Next Steps
  19. 19. 19 #DMKwomen © 2017 Brandwatch Social als Startpunkt
  20. 20. 20 #DMKwomen © 2017 Brandwatch Ausweitung auf andere Abteilungen
  21. 21. 21 #DMKwomen © 2017 Brandwatch Ausweitung ins gesamte Unternehmen
  22. 22. 22 #DMKwomen © 2017 Brandwatch Einsatzzwecke im gesamten Unternehmen Intern •  Social Hub-Raum •  Geschäftsführungsetage •  Kantine •  Marketing-Büro •  Kundenservice-Büro •  Lagerhaltung / Einkauf Extern •  Empfangshalle / Lobby •  Events (Live Social Buzz) •  Pressecenter auf Messen •  Stores (z. B. für Modetrends) Grundlage für Real Time-Geschäftsentscheidungen & Mitarbeiter für Social Media sensibilisieren „Show off“ / Zusatznutzen für Kunden
  23. 23. 23 #DMKwomen © 2017 Brandwatch Checkliste für ein eigenes Command Center ü Ziel: Was möchten wir bezwecken? ü Was ist die Rolle des Command Centers? (Always on / Kampagne) ü Wie bereiten wir das Unternehmen dafür vor? (Personal / Prozesse) ü Wo kann das Command Center eingerichtet werden? ü Wird das Command Center physisch oder virtuell bedient? ü Welche Technologien haben / benötigen wir? ü Welchen Anbieter wählen wir? ü Zeitplan: Welche Phasen müssen bis wann durchlaufen werden?
  24. 24. 24 #DMKwomen © 2017 Brandwatch© 2017 Brandwatch Live-Beispiel
  25. 25. 25 #DMKwomen © 2017 Brandwatch Umfrage: Wie viele Erwähnungen gab es bisher zum #DMKwomen? •  50 •  200 •  500 •  1.000 •  Über 1.000 🤔
  26. 26. 26 #DMKwomen © 2017 Brandwatch Gratis Guide zum Download >> http://brnw.ch/2pivgfY
  27. 27. 27 #DMKwomen © 2017 Brandwatch MIT SOCIAL MEDIA COMMAND CENTERS DATENSILOS AUFBRECHEN UND BESSERE INSIGHTS GEWINNEN Ben Harmanus Head of Content Marketing D/A/CH Unbounce @BenHarmanus @BrandwatchDE Unbounce_DE #DMKwomen Jetzt tweeten und an der Verlosung teilnehmen! Susanne Ullrich Marketing Director DACH/FR Brandwatch @UllrichSusanne

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