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DMKwomen 2017 Conversion Optimierung: Mit A/B Tests und Personalisierung zu einer besseren Customer Experience

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Cornelia Seitz, Country Managerin, AB Tasty

Die zunehmende Komplexität der Webtechnologie und die vielfältigen Kommunikationskanäle erschweren Online-Marketing-Verantwortlichen im Alltag ihre eigentliche Aufgabe.

Erfahre in diesem 20-minütigen Webinar:

- Wie Du Kundenbedürfnisse identifizierst und verstehst.
- Wie Du zielgerichtet mit potenziellen Kundengruppen kommunizierst.
- Welche Methoden genutzt werden können, um eigene Optimierungsideen, Marketingkampagnen und Personalisierungsstrategien umzusetzen.

Published in: Marketing
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DMKwomen 2017 Conversion Optimierung: Mit A/B Tests und Personalisierung zu einer besseren Customer Experience

  1. 1. CONVERSION OPTIMIERUNG = BESSERE CUSTOMER EXPERIENCE! Ben Harmanus Head of Content Marketing D/A/CH Unbounce @BenHarmanus @ABTasty @Unbounce_DE #DMKwomen #conversion #CRO #abtesting #personalization Jetzt tweeten und an der Verlosung teilnehmen! Cornelia Seitz Country Managerin D/A/CH AB Tasty
  2. 2. Source: Econsultancy, "Conversion Rate Optimization Report 2015" in association with RedEye as cited in company blog, Nov 11, 2015 Methoden zur Optimierung der Konversions- rate, die weltweit von Marketing Verantwortlichen eingesetzt werden Große Bandbreite an Tools und Methoden mit sehr unterschiedlicher Verbreitung in den Unternehmen. @ABTasty #conversion #CRO #DMKwomen
  3. 3. Mit welchen CRO Methoden arbeitest Du? 1. Ich plane, A/B Testing einzusetzen 2. Ich setze bereits A/B Testing ein 3. Ich setze bereits Personalisierungen ein UmfrageUmfrage @ABTasty #conversion #CRO #DMKwomen
  4. 4. Welche Methode wann? @ABTasty #conversion #CRO #DMKwomen
  5. 5. Webseiten - Besucher @ABTasty #conversion #CRO #DMKwomen
  6. 6. Datengrundlage/ Analytics @ABTasty #conversion #CRO #DMKwomen
  7. 7. Daten anreichernde Methoden @ABTasty #conversion #CRO #DMKwomen
  8. 8. Hypothesen erstellen @ABTasty #abtesting #conversion #CRO #DMKwomen
  9. 9. Testen = Verifzieren A/B Test Prädiktiver Test MultiPage Test Multivariater Test (MVT) @ABTasty #abtesting #conversion #CRO #DMKwomen
  10. 10. Auswerten Entscheidungen auf solide Datenbasis stellen! @ABTasty #abtesting #conversion #CRO #DMKwomen
  11. 11. Wissen über Kundensegmente @ABTasty #personalization #conversion #CRO #DMKwomen
  12. 12. Auf Kundenverhalten reagieren @ABTasty #personalization #conversion #CRO #DMKwomen
  13. 13. Flexibel integrieren Live Demo AB Tasty @ABTasty #personalization #conversion #CRO #DMKwomen
  14. 14. Personalisieren @ABTasty #personalization #conversion #CRO #DMKwomen
  15. 15. Welche CRO Methode? CRO Methoden zum Daten sammeln/ anreichern (z.B. Session Recording, NPS) für die Erstellung geeigneter Hypothesen CRO Methoden zur Verifikation von Hypothesen/ Segmenten (Testen) für datenbasierte Entscheidungen CRO Methoden, um dieses Wissen anwenden (Engagement, Personalisierung) zur Steigerung der Conversion Rate und Customer Experience @ABTasty #abtesting #personalization #conversion #CRO #DMKwomen
  16. 16. CRO Methoden Capture Analyse DefineTest Analyse Deploy Deploy/ Engage/ Personalise @ABTasty #abtesting #personalization #conversion #CRO #DMKwomen
  17. 17. CONVERSION OPTIMIERUNG = BESSERE CUSTOMER EXPERIENCE! Ben Harmanus Head of Content Marketing D/A/CH Unbounce @BenHarmanus Jetzt tweeten und an der Verlosung teilnehmen! Cornelia Seitz Country Managerin DACH AB Tasty @ABTasty @unbounce_DE #abtesting #personalization #conversion #CRO #DMKwomen

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