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CAP 2013 Space Scoop


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Presentation on EU-UNAWE resource Space Scoop for CAP conference 2013

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CAP 2013 Space Scoop

  1. 1. Space Scoop Sarah Eve Roberts Pedro Russo, Sarah Reed, Edward Gomez, Erik Arends, Natalie Fischer, Wouter Schrier, UNAWE translators
  2. 2. Dishing Out the Latest Astronomy News! Astronomy news service for kids Released at the same time as adult press releases Share excitement of new scientific discoveries with children Show that there’s potential for contribution – still much to discover Enhance understanding of the world and encourage critical thinking Broaden children’s minds and cultivate world citizens
  3. 3. Writing for Kids Standards of adult press releases: Side Info Short sentences Avoid technical jargon where possible Relate the science to real life Stick to one or two new concepts Pop-culture references Don’t shy away from complex topics It’s OK not to know everything! That just means there are still mysteries to solve! Writing a Space Scoop in Seven Steps by Sarah Reed CAPjournal Issue 13 (April 2013)
  4. 4. Statistics Since March 2011: Space Scoops: 188 Languages: 22 Space Scoops translated: 1924 Partners: 10 Over 100,000 page views (80% unique page views
  5. 5. Partners
  6. 6. Scientific Discovery Scientific Content Review Scientific Institute Press Release Educational Content Review Space Scoop Sent to translators Simultaneous public release
  7. 7. Quality of Content Space Scoop text and image featured in an official primary school text book in South Africa (Spring 2013) Reflects quality of content as fit for formal education.
  8. 8. What now?
  9. 9. Space Scoop Translations Map showing the distribution of 37 UNAWE translators across the globe, who make Space Scoop available in 22 languages.
  10. 10. Children’s Media Medium depends on audience and goal. Video is passive; reaches large audience and feelings are remembered. Suitable for inspiration. Print is engaging; reaches a smaller audience with more intensity. Suitable for imparting facts. Digital is accessible; reaches a mainstream audience of tech-savvy young generation, can even attract ‘reluctant’ readers.
  11. 11. Dissemination Space Scoop is versatile, can be converted to a wide range of mediums, to reach a broad audience: different ages, visually-impaired, illiterate, no internet access, etc. PRINT (magazines, web articles, etc.) - Scientific facts ORAL (podcast, etc. ) - Informal, friendly style VISUAL (video podcast, etc. ) - Stunning, high-quality visuals
  12. 12. Open Source Creative Commons Attribution Free to share, remix, copy Just attribute to UNAWE Available for commercial use: publications Side Info
  13. 13. Print
  14. 14. Th N indTimes, I ndia e avh
  15. 15. Web
  16. 16. Digital
  17. 17. Audio-Visual
  18. 18. Podcasts 12 Space Scoop Podcasts Created as part of the 365 days of astronomy project Allows access to a wider audience: visually impaired, illiterate, etc.
  19. 19. Podcast Stats Average 1,750 downloads per Space Scoop podcast
  20. 20. Video Podcasts NASA Chandra X-ray Observatory 10 Space Scoop video podcasts Latest Space Scoop video podcast over 1000 downloads in less than 2 weeks!
  21. 21. What else can be done with Space Scoop?
  22. 22. Space Scoop Storytelling Creative activity based around Space Scoops Cross-curricula activity - English and astronomy Introduce children to science journalism Expose children to the latest astronomical discoveries
  23. 23. Space Scoop Storytellng activity at the British School of the Hague, the Netherlands in March 2013
  24. 24. Future
  25. 25. Project might come to an end in December 2013: Not much support needed thanks to 10 partner institutes and reliable voluntary network. Applying for funding grants Partners contribute to resource? Sponsors?
  26. 26. Thanks for listening!