Engagement of Non-scientists with Astronomy
Jos van den Broek
Type of Activities & Products
B: Educational programmes
C: Museum exhibits , star parties,
D: Planetariums shows, IMAX
movies, public talks, ....
E: TV/radio documentaries,
podcasts, magazine articles
F & G: Press releases, press
conferences, press kits, Video
News Releases, media interviews,
media courses for scientists …
H: Exhibition booths, annual
Morrow 2000, Christensen 2007
• Criticism of the IYA2009 impact numbers.
• How engaged are non-astronomers with astronomy EPO activities?
• How can we better plan our activities based on speciﬁc goals?
Public Engagement with Science
• developing interest in science,
• understanding scientiﬁc knowledge,
• connecting with scientiﬁc reasoning,
• reﬂecting on science,
• practice science,
• identifying with the scientiﬁc enterprise.
US National Research Council, 2009
Participation Participation & Analysts
International Year of Astronomy 2009
Collectors & Analysts
Appropriate metrics of evaluation lag [behind] the emergence of
new scholarly forms of authoring, publishing, and researching.
Traditional approaches to scholarly evaluation such as citationbased metrics, for example, are often hard to apply to research
that is disseminated or conducted via social media.
in NMC Horizon Project Preview, 2013 Higher Education Edition
One of the reasons appointed by researchers for not participating in EPO is
the lack of recognition of their EPO initiatives for their career
EPOindex to measure the eﬀectiveness of EPO activities implemented by
• Number of hours spent developing and implementing EPO activities
• Number of people engaged with activities
• Engagement Levels