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Universe in a Box: Co-operative Model


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There are several entities, individuals and organizations creating new resources in astronomy education. But these are scattered and and not created for a global audience. Also, when creating resources, educators tend to develop from scratch for many reasons: ownership, quality expectations, cultural adaptation, and I-know-best syndrome. In this talk, we present and discuss the creation of a “Cooperative” as a model for the co-development, production, and distribution of astronomy educational resources. We use the Universe in a Box project as a case study.

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Universe in a Box: Co-operative Model

  1. 1. A Collaborative Model for Astronomy Educational Resources for Global Outreach Case Study in Progress – Universe in a Box Jaya Ramchandani, Pedro Russo, Cecilia Scorza, Natalie Fischer, Erik Arends and Charlotte Provot on behalf of EU-UNAWE’s Universe in a Box team
  2. 2. The Situation Many good resources out there Hard to find Not created for a global audience Language restriction Not documented enough to be shared Not in “reproducible” formats Require quality tweeks Educators tend to develop from scratch
  3. 3. Case Study
  4. 4. Universe in a Box is an educational kit to assist teachers and educators in bringing astronomy and space sciences to 4-10 year old children around the world.
  5. 5. Features Inquiry-based learning principles Carefully selected topics, modular format Materials low cost and easy to reproduce/replace Comprehensive activity book in folder format Easy to use by any type of educator
  6. 6. 2009 MINT-Box Abenteuer Astronomie Eine Reise durch das Weltall für Grundschüler
  7. 7. 2011 Identified A global product is one that is standardized to an extent to gain economies of scale and scope but localized to meet local requirements.
  8. 8. 2012 “Glocalization” Establishing need/demand by determining if the educational content matches with curricula in most countries Redefining activity book and materials in a format that is easy to localise and reproduce Developing a production and distribution model to reach Universe in a Box to UNAWE’s network of 56 countries.
  9. 9. 2013 Q1-Q3: Prototyping 50 prototypes distributed in March 2013 to 31 Countries from UNAWE Network Algeria, Australia, Belgium, Brazil, Bulgaria, Canada, Colombia, Egypt, Germany, Ghana, Iceland, India, Indonesia, Israel, Italy, Morocco, Mozambique, Northern Ireland, Philippines, Philippines, Poland, Portugal, Romania, Saudi Arabia, South Africa, Spain, Sri Lanka, Tanzania, The Netherlands, UK, USA Positive first impressions Feedback and changes Improvement to educational models Improvements to production quality Improvements to packaging
  10. 10. v Colombia Colombia
  11. 11. v Bulgaria
  12. 12. v India
  13. 13. v United Kingdom
  14. 14. 2013 Q4: First Large Scale Production 1000 boxes commissioned (Curion Education Pvt. Ltd., India) – English version Two-pronged distribution model: Free Distribution (60%) + Sale (40% for sustainability) Sale price only includes production and shipping costs of the box Buy one, Donate one: €128 (two boxes + shipping) Buy more than five: €75 (one box + shipping)
  15. 15. v United Kingdom Edward
  16. 16. 2009 2011 2012 2013 Future Regional versions: Localisation, Production, Distribution
  17. 17. The Big Picture e.g., India Partner Creates resource Uses locally Identifies resource Localisation “Glocal-ready” Production Prototyping Distribution Ensure quality Free distribution Identify project partners For sale Version 2.0 Advice on funding
  18. 18. Manifesto We are uncovering new ways of developing and distributing educational resources for global outreach. Through this work we have come to value: Co-development (multiple partners) over single organization Co-production and distribution (with local partners ) over top-down Co-funding (with smaller amounts) over large capital requirement Co-branding (multiple logos) over one large brand Co-profiting (each partner benefits) Co-ownership (everyone is responsible) over licensing / franchising Adapted from: Manifesto for Agile Software Development
  19. 19. Benefits Sharing of good resources Quality through review network for educational + scientific input Acknowledgement of your work towards the common goal Compensation for your time and energy Large reach in a short(er) amount of time Meeting a common goal
  20. 20. What’s Next: Discussion International Coordination Office: Set up as a cooperative (for sustainability) with stakeholders with the same goal Cooperative members “buy in” and fund / offer expertise and time to projects Project-based approach for resource development Multiple partners for projects (for development, localisation, production, distribution)
  21. 21. How to Order DISCOUNT CODE “CAP2013”
  22. 22. How to Order
  23. 23. Regional Versions We are looking for Universe in a Box partners • Demand forecasting for country / region • Promotion and fundraising • Localisation (language, hemisphere, culture, context) • Vendor management (production, distribution, sales) • Coordination with UNAWE IO We are also looking for funds for the coordination activities for the regional versions and possible seed funding for prototypes in other countries
  24. 24. Contact Jaya Ramchandani Project Manager, Universe in a Box Pedro Russo International Project Manager, EU-UNAWE Design Credit Charlotte Provot