Optimize Landing Page


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Optimize Landing Page

  1. 1. WELCOME www.omlogic.com
  2. 2. <ul><li>How to Optimize Landing Page? </li></ul><ul><li>Umrao Singh </li></ul><ul><li>PPC Expert, OMLogic Consulting </li></ul>www.omlogic.com
  3. 3. Landing Page Vs Optimized Landing Page A landing page is the page where visitors arrive at after clicking on your promotional creative Optimized landing page is the page where visitor arrive after clicking your promotional creative and get convinced to Convert And www.omlogic.com
  4. 4. <ul><li>It means </li></ul><ul><li>Your are running an unsuccessful marketing campaign. Which may be PPC,SMM, SEO, Email. </li></ul><ul><li>Giving big hosting bills!! </li></ul><ul><li>Giving money for making personal calls!!! </li></ul><ul><li>Attracting traffic is easy, but the tricky part is converting and that’s the purpose of Optimized landing Page. </li></ul>www.omlogic.com If millions of visitors are coming to your website daily but no one converts
  5. 5. Purpose of Landing Page Optimization www.omlogic.com <ul><li>Fill out a form- But people hate filling forms </li></ul><ul><li>Provide personal details- But people hate getting spammed </li></ul><ul><li>Buy something- But people hate scammed </li></ul><ul><li>Read a lot of information- But people really hate reading </li></ul>This is the purpose of landing page to convince people to do things they hate www.omlogic.com
  6. 6. www.omlogic.com According to Fireclick Index the CR% of some industries www.omlogic.com Vertical Conversion rate Catalog 6.1% Specialty stores 3.9% Fashion/apparel 2.2% Travel 2.2% Home and furnishing 2.0% Sport/outdoors 1.4% Electronics 1.1% All verticals 2.3%
  7. 7. What are Visitor’s concerns <ul><li>Is this the right place? </li></ul><ul><li>Is this the way I think of? </li></ul><ul><li>Is the site trustworthy? </li></ul><ul><li>How much time is this going to take? </li></ul>www.omlogic.com
  8. 8. www.omlogic.com Providing all related concerns of visitor
  9. 9. Tips to Create Optimized Landing Pages <ul><li>Define your Goal </li></ul><ul><li>Avoid broad/ generic landing pages </li></ul><ul><li>Match the ad creative </li></ul><ul><li>Remove navigation </li></ul><ul><li>Put important elements above the “Fold” </li></ul><ul><li>Keep important information in front of eyes </li></ul><ul><li>Fix form properly </li></ul><ul><li>Test Test Test </li></ul>www.omlogic.com
  10. 10. <ul><li>Before designing your landing page its very important to define your goal from landing page. </li></ul><ul><li>The goal may be </li></ul><ul><li>Lead </li></ul><ul><li>Signup </li></ul><ul><li>Download </li></ul><ul><li>Sale </li></ul><ul><li>This is recommended that one landing page should define one goal only </li></ul>1. Define your Goal www.omlogic.com
  11. 11. www.omlogic.com In above landing page, there are more than one undefined goal.
  12. 12. www.omlogic.com Generic pages are proved to fail 8 times out of 10 times 2. Avoid broad/ generic landing pages www.omlogic.com
  13. 13. 3. Match the ad creative with landing page www.omlogic.com load testing Load, Stress & Performance Testing for Website, Application and Server www.abc.com/load testing
  14. 14. www.omlogic.com <ul><li>Link the landing page to the most accurate product or service in your ad </li></ul><ul><li>Deliver products, goods and services as promised on your site . Like free shipping </li></ul>
  15. 15. 4. Remove Navigation Bar <ul><li>If you can remove the navigation bar </li></ul><ul><li>Navigation bar can confuse your visitors </li></ul><ul><li>This is your landing page not website. </li></ul>www.omlogic.com
  16. 16. www.omlogic.com Not required
  17. 17. www.omlogic.com 5. Put important elements above the “Fold” <ul><li>According to heat map analysis: </li></ul><ul><li>Its takes 8 sec to visitor to stay or quit out of your LP </li></ul><ul><li>The information below fold is viewed by 50% only </li></ul>
  18. 18. www.omlogic.com 6. Keep important information in front of eyes
  19. 19. <ul><li>7. Fix form properly </li></ul><ul><li>Fix the form on right side of page </li></ul><ul><li>Keep the contrast and fonts easily visible </li></ul><ul><li>Keep the form above the “fold” </li></ul><ul><li>Just get an email id so you can start a relation </li></ul><ul><li>Don’t ask for country & state if you are asking for “ZIP” </li></ul>www.omlogic.com
  20. 20. Test Test Test <ul><li>When you think you have optimized your landing page then ask some question to your work group and designers </li></ul><ul><li>Is the whole page focused? </li></ul><ul><li>Does the message match the advertisement? </li></ul><ul><li>Have you reduced all distractions? </li></ul><ul><li>Is critical information above the fold? </li></ul><ul><li>Does the page enhance your brand? </li></ul>www.omlogic.com
  21. 21. Thank you !!! www.omlogic.com