A look at the status of sustainable tourism practices in Minnesota, with a focus on actions in the areas of energy and water, as well as the perceived benefits and barriers to implementing these practices.
State of Sustainable Tourism in Minnesota 2013 Initial Assessment of Water and Energy Practices
Who?STATE OF SUSTAINABLE TOURISM IN MINNESOTA$$$Most frequently cited difficulties in the adoption of sustainable tourismpractices ( % agree ):TIME &ENERGYINITIALCOSTSLACK OFINFORMATION57%Most frequently cited positives in the adoption of sustainable tourismpractices ( % agree ):55% 47%VS.IMPROVED CUSTOMERPROSPECTSIMPROVEDORGANIZATIONALIMAGEREMAININGCOMPETITIVE61% 57% 56%How?What?54%Completed/Ongoinguse of CFLs45% 78% 64% 36%40% 39% 36%N/ACompleted/ OngoingJust beginningUnder considerationNo attemptWater plan tomake repairs orreplaceequipment whenrate changesindicate problemsCollectingrainwater/stormwaterto usewheneverpossibleLarge areasswept orvacuumedinstead ofwashed downProperlydisposing ofhazardouschemicals andavoidingdisposal intosink and toiletPreventativemaintenanceprogramUsing watersavingfixtures/devicesProvidingcustomerswith ideas forwaterconservationpracticesThis study identifies the status of sustainable tourism practicesamong MN tourism industry organizations & if/what changeshave occurred since 2007.Tourism is an $11.9 billion industry in Minnesota and supportsalmost 240,000 jobs (Explore Minnesota, 2013).Sustainable tourism “takes full account of its current andfuture economic, social and environmental impacts,addressing the needs of visitors, the industry, theenvironment and host communities” ( WTO 2005).Building knowledge about the current state of sustainabletourism in Minnesota will provide information to effectively:design and distribute needed resources, identify whereopportunities lie to improve sustainable practices, and identifybarriers to sustainable practice implementation.Sample: 3540 recipients in Explore Minnesota Tourism’sdatabase, including lodging, camping, events/festivals, retail, &government sectors.Questionnaire: Developed in cooperation with ExploreMinnesota Tourism to assess current actions in the areas ofenergy, water, air, waste, landscaping, & purchasing related tosustainability. It included questions concerning attitudesregarding the benefits & barriers to implementing thesepractices.Administration: March 2013 the survey was sent outelectronically via SurveyMonkey using a modified Dillman et al.(2009) technique. Of the viable sample (3420), 16% responded(n=535) & 61% completed the questionnaire (n=354).of 2013 respondents reported Completed/Ongoingfor collecting rainwater or stormwater11%2013 INITIAL ASSESSMENT OF WATER & ENERGY PRACTICESRenee Barker & Ingrid E. Schneider, Ph.D.Comparison of most and least frequentlyimplemented energy actions across the years:Industry sectorrepresentation (n=535):Thanks to Explore MN Tourism as a projectpartner, Carlson Chair for Travel, Tourism &Hospitality for project support, &Undergraduate Research OpportunityProgram for fundingA collaboration of the College of Food, Agricultural & NaturalResource Sciences & University of Minnesota Extension0%10%20%30%40%50%60%70%80%2007 2010 2013Completed/ongoingDaylightCFLsNot attemptedRenewable EnergyProfessional Energy AuditRetail 4%Lodging/Camping 39%Convention/VisitorBureau 39%Event/Festival 15%Government 5%Other 27%2010 response: 11%2007 response: 9%2013 response: 11%Daylight used to greatest possibleextentUse of compact fluorescent bulbs (CFLs)Use of Energy Star qualififed equipmentEMS used to prevent circulating air,heating, cooling, or lighting when notnecessaryProviding customers with ideas onenergy conservation practicesIncluding an energy audit by a qualifiedprofessionalUse of renewable energyNo attemptUnder considerationJust beginningCompleted/ OngoingN/A60%54%38%27%30%40%47%20%15% 22%22%21%Tourism regionrepresentation: