IMPLEMENTATION OF MOTIVATIONAL THEORIES IN
Maslow’s Hierarchy of needs
Herzberg’s Two factor theory
Studies found that employees are not motivated solely by money and
employee behaviour is linked to their attitudes (Dickson, 1973).
A combination of internal and external factors which are integrated to
make a person stimulate towards a certain goal, task or a job. Its defined
as a predisposition to behave in a purposive manner to achieve specific,
unmet needs (Buford, Bedeian, & Lindner, 1995).
MASLOW’S HIERARCHY OF NEEDS
Basic Needs: A employee want to satisfy its
needs of food, clothes and shelter. After satisfying
his physical needs he will seek job security to know
how long he will be the part of business.
Psychological Needs: These needs involve sense
of belonging among the employees. They should
feel the part of organization by giving them
respect and recognition.
Self-fulfilment Needs: Refers with the realization of
person’s full potential. After achieving his four set
of needs, he wants to be promoted and desires to
get more skill.
MASLOW’S THEORY IN PRACTICE
o Competitive Salaries
o Kellogg’s Cornflex flexible
o Working conditions
o Range of working patterns
o Weekly meetings
o Challenging responsibilities
o Self belonging
HERZBERG HYGIENE AND MOTIVATORS
o Company Policies
o Wages, salaries and other Financial
o Quality of supervision
o Quality of inter-personal relations
o Working conditions
o Job Security
o Opportunity for advancement
o Stimulating work
o Personal growth & achievement
HERZBERG’S THEORY IN PRACTICE
Tesco plans to motivate its employees by considering both Hygiene and Motivators such as,
o Timely Communication
o Staff forums
o Recognition & Rewards
o Involvement in decision making
Motivation theories plays an important role for managers to achieve their objectives
and to increase the effectiveness of the employees. A manager don’t have to
implement all the theories at once or to put all the employees under one standard. It
has to be vary from person to person and a manager should be aware of his
subordinates stage of motivation. Tesco, Kellogg's and other big firms make sure they
derive the employees to a certain task in such a way that it helps him to develop and
the business overall.
o http://resources.business.com.my/human-resources/motivating-employees/ by Editor, article on
Motivating Employees seen on 28th February 2014.
by Mark E. Koltko Rivera, article on Re-discovering the later version of Maslow’s hierarchy of needs
seen on 2nd March 2014.
o http://www.academia.edu/901041/Herzbergs_Theory_of_Motivation by Julio Warner Loiseau,
article on Herzberg theory of Motivation seen on 3rd March 2014.
herzberg.html#axzz2vMPSg6xH by Editor, article on Tesco case study seen on 3rd March 2014.
motivation/herzberg.html#axzz2vMPSg6xH by Editor, article on Building the better workplace seen
on 5th March 2014.