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Theory of Motivation, Maslow and Herzberg


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I have made this presentation for my coursework. It discusses Maslow and Herzberg theory along with practical examples.

Published in: Business

Theory of Motivation, Maslow and Herzberg

  2. 2. OUTLINE  Introduction  Maslow’s Hierarchy of needs  Herzberg’s Two factor theory  Conclusion
  3. 3. MOTIVATION Studies found that employees are not motivated solely by money and employee behaviour is linked to their attitudes (Dickson, 1973). A combination of internal and external factors which are integrated to make a person stimulate towards a certain goal, task or a job. Its defined as a predisposition to behave in a purposive manner to achieve specific, unmet needs (Buford, Bedeian, & Lindner, 1995).
  4. 4. MASLOW’S HIERARCHY OF NEEDS Basic Needs: A employee want to satisfy its needs of food, clothes and shelter. After satisfying his physical needs he will seek job security to know how long he will be the part of business. Psychological Needs: These needs involve sense of belonging among the employees. They should feel the part of organization by giving them respect and recognition. Self-fulfilment Needs: Refers with the realization of person’s full potential. After achieving his four set of needs, he wants to be promoted and desires to get more skill.
  5. 5. MASLOW’S THEORY IN PRACTICE Psychological Needs o Competitive Salaries o Kellogg’s Cornflex flexible benefits Safety Needs o Working conditions o Range of working patterns Social Needs o Weekly meetings o K-Values Self actualization o Challenging responsibilities Esteem Needs o Self belonging
  6. 6. HERZBERG HYGIENE AND MOTIVATORS Hygiene Factors o Company Policies o Wages, salaries and other Financial remuneration o Quality of supervision o Quality of inter-personal relations o Working conditions o Job Security Motivators o Status o Opportunity for advancement o Recognition o Responsibility o Stimulating work o Personal growth & achievement
  7. 7. HERZBERG’S THEORY IN PRACTICE Tesco plans to motivate its employees by considering both Hygiene and Motivators such as, o Timely Communication o Delegation o Staff forums o Recognition & Rewards o Involvement in decision making
  8. 8. CONCLUSION Motivation theories plays an important role for managers to achieve their objectives and to increase the effectiveness of the employees. A manager don’t have to implement all the theories at once or to put all the employees under one standard. It has to be vary from person to person and a manager should be aware of his subordinates stage of motivation. Tesco, Kellogg's and other big firms make sure they derive the employees to a certain task in such a way that it helps him to develop and the business overall.
  9. 9. REFERENCES o by Editor, article on Motivating Employees seen on 28th February 2014. o act%20copy.pdf by Mark E. Koltko Rivera, article on Re-discovering the later version of Maslow’s hierarchy of needs seen on 2nd March 2014. o by Julio Warner Loiseau, article on Herzberg theory of Motivation seen on 3rd March 2014. o herzberg.html#axzz2vMPSg6xH by Editor, article on Tesco case study seen on 3rd March 2014. o motivation/herzberg.html#axzz2vMPSg6xH by Editor, article on Building the better workplace seen on 5th March 2014.
  10. 10. THANK YOU!