Twitter For Health Education

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A presentation from the Great Lakes Chapter of the Society of Public Health Education (GLC-SOPHE) Meeting, 2010 in Lansing, Michigan.

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  • Of Internet users from last FallWhat is your image of a typical Twitter user?
  • Of Internet users from last FallWhat is your image of a typical Twitter user?
  • Of Internet users from last FallWhat is your image of a typical Twitter user?
  • Of Internet users from last FallWhat is your image of a typical Twitter user?
  • Of Internet users from last FallWhat is your image of a typical Twitter user?
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  • Twitter For Health Education

    1. 1. Twitter for <br />Health Education<br />Gillian Mayman, MLS<br />gmayman@umich.edu<br />Health Sciences Libraries<br />University of Michigan<br />
    2. 2. POLL<br />Twitter<br /><ul><li> Love it
    3. 3. Hate it
    4. 4. Indifferent
    5. 5. Confused</li></li></ul><li>POLL<br />Who has a twitter account?<br />
    6. 6. POLL<br />Who uses it regularly?<br /><ul><li> Primarily to post
    7. 7. Primarily to read
    8. 8. Post and read equally</li></li></ul><li>Examples<br />Users<br />Possibilities<br />Best practices<br />1<br />2<br />3<br />4<br />
    9. 9. @PTLDPubHlth<br />
    10. 10. @nedra<br />
    11. 11. @healthfinder<br />
    12. 12. users<br />
    13. 13. 19% of internet users<br />http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1<br />
    14. 14. Teenagers?<br />8%<br />
    15. 15. Teenagers?<br />33% 18-29<br />http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1<br />
    16. 16. Teenagers?<br />22% 30-49<br />http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1<br />http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1<br />
    17. 17. Teenagers?<br />9% 50-64<br />
    18. 18. Teenagers?<br />4% 65+<br />http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1<br />
    19. 19. Boys?<br />17%<br />http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1<br />
    20. 20. Boys?<br />21% of women<br />http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1<br />
    21. 21. Better educated?<br />http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1<br />
    22. 22. Higher incomes?<br />http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1<br />
    23. 23. White?<br />http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx?r=1<br />
    24. 24. POP QUIZ<br />
    25. 25. You are targeting adolescent girls in a HPV campaign. <br />Should Twitter be one of the tools you use?<br />
    26. 26. You are trying to reach moms of girls for your HPV campaign. <br />Should Twitter be one of the tools you use?<br />
    27. 27. Top 10 reasons <br />users use Twitter<br />
    28. 28.
    29. 29. BEST PRACTICES<br />
    30. 30. 1<br />Write interesting, useful posts<br />2<br />Get followers<br />
    31. 31. FOLLOW PEOPLE<br />2<br />Get followers<br />
    32. 32. Follow the followers<br />
    33. 33. search.twitter.com<br />
    34. 34. nearbytweets.com<br />
    35. 35. tweetbeep.com<br />
    36. 36. friendorfollow.com<br />
    37. 37. 1<br />Write interesting, useful posts<br />2<br />Get followers<br />
    38. 38. 1<br />Write interesting, useful posts<br />
    39. 39. Be clear on who your audience is and speak to them.<br /><ul><li> More than one Twitter account
    40. 40. Don’t be a newsletter, be an individual
    41. 41. Respond to questions
    42. 42. Follow your followers
    43. 43. Check your followers</li></li></ul><li>@<br />retweets<br />
    44. 44. Most ReTweetable Words<br />http://www.slideshare.net/danzarrella/the-science-of-re-tweets<br />
    45. 45. Most ReTweetable Words<br />http://www.slideshare.net/danzarrella/the-science-of-re-tweets<br />
    46. 46. Most ReTweetable Words<br />http://www.slideshare.net/danzarrella/the-science-of-re-tweets<br />
    47. 47. Most ReTweetable Words<br />http://www.slideshare.net/danzarrella/the-science-of-re-tweets<br />
    48. 48. Most ReTweetable Words<br />http://www.slideshare.net/danzarrella/the-science-of-re-tweets<br />
    49. 49. Most ReTweetable Words<br />http://www.slideshare.net/danzarrella/the-science-of-re-tweets<br />
    50. 50.
    51. 51. Connect<br />
    52. 52. www.twitteranalyzer.com<br />
    53. 53. Twitter for <br />Health Education<br />Gillian Mayman, MLS<br />gmayman@umich.edu<br />Health Sciences Libraries<br />University of Michigan<br />

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