About #hcsmWhat is HCSM? “hcsm is a weekly chat (Sundays at 8pm Central Time) on Twitter, focusing on healthcare communications and social media.” Born: January 2009 Moderated on Twitter by @HealthSocMedHCSM web site: http://healthsocmed.com/
What the Hashtag screenshot for #hcsm the week of this conversationshows almost 1500 tweets during the hour of the conversation. WOW!
RichmondDoc: Don’t expect your physician colleagues to automaticallysee the value in social media engagement, even if you try REALLY hard toshow them.
ConsultDoc: Many physicians aren’t afraid of social media — they justhaven’t seen its value to them ... yet.
ConsultDoc: [I overheard a conversation] this week between twophysicians. Social media has become too mainstream to ignore anylonger. It is not going away.
MarriageKids: Based on the American Medical Association social mediaguidelines, clearly people involved in the ethics of social media areclueless. (I’ve been chatting online since 1994.)
RichmondDoc: I think health systems and hospitals should be teachingcommunication and disrupting hierarchives; safer for patients!
HospitalPatient: I’ve also learned that doctors are slow to embrace socialmedia, yet I wish they’d view it as a technology advancement, like a newvaccine.
JoshDBrett: I’ve also learned that many docs are reluctant to embracesocial media for reasons other than HIPAA. Many feel they don’t have thetime. Too many patients to attend to in a day, too much paperwork toprocess. Social media (and marketing communications in general) is alower priority.
HSchoegler: [It] takes a lot of coaching to get practitioners pastunderstanding the ‘why’ and into the action. Perceived roadblocks are aplenty.
ConsultDoc: Can’t think of social media ﬁtting in as a tool in the old wayof “seeing patients.” Need to use a tool in a new model of patient care.
JoshDBrett: True. But if you’re going to convince docs to use it, you mayhave to draw the connection to solving current problems.
GailZahtz: I agree you need to spent time to save it. So how do we savephysicians’ time through healthcare social media? Then they willparticipate more.
JoshDBrett: I say play to one of physician’s biggest complaints — the lowamount of time they get to spend with each patient.
RichmondDoc: One way is to point out the practical value: referrals,increased patient satisfaction, etc —[if we] prove the value, more willlisten.
JoshDBrett: They can use social media to make their patients moreknowledgeable BEFORE entering the office, allowing for more efficientuse of time.
GailZahtz: If there’s good information and engagement out of the office,this equals more patient care IN the office!
JackWestMD: Another key point: patients and caregivers are atremendous underutilized resource in promoting medical education.
DrStevenTucker: Doctors need to understand the paradigm has changed,patients have information equal to what doctors have.
Dr_Bob: Patients can research, etc. If doctors acknowledge this, they canguide and provide context. -> Patients can be research assistants.
MarksPhone: We need to help patients critically appraise data andknowledge in order to use it.
RichmondDoc: Retweeting @MarksPhone: We need to help patientscritically appraise data and knowledge in order to use it << [This is] whydoctors need to be active on social media!
SixUntilMe: You need to actively listen and participate with integrity andtransparency in order to make a difference in the patient community.
DrStevenTucker: Medicine like teaching becomes decentralized.Professionals are no longer the only source of unique information.
JackWestMD: Yes, just need to ensure good information. RETWEET:@DrStevenTucker: Medicine, like teaching, becomes decentralized.Professionals are no longer the only source of unique information.
WestR: [It’s] like pulling teeth, getting med students to participate. The#FAIL may be [being] gun shy now about professionalism and careerissues.
CTSinclair: Retweeting RichmondDoc: How do you get credit fromacademic institutions or systems for social media work? << “Excellentpoint! Get blogs cited!”
CMEAdvocate: If you hope to teach using social media, it helps if you canteach someone to use social media. (Pardon the riddle.)
DrJenGunter: That is why I encourage docs to tweet, blog, guest blog,maintain good sites. WE CAN BE THE CHANGE.