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An Online & Social Media Training Curriculum to Facilitate Bench-to-Bedside Information Transfer P. F. Anderson; Jane Blum...
Background
Web 2.0 <ul><li>“ Web 2.0” is an umbrella term that is used to refer to a new era of Web-enabled applications that are bui...
Translational Research <ul><li>Translation from validated research to clinical application - Bench to Bedside  </li></ul><...
“ The Michigan Institute of Clinical and Health Research creates partnerships among the relevant units of the University, ...
Barriers to Adoption <ul><li>perceived lack of utility; </li></ul><ul><li>intellectual property control; </li></ul><ul><li...
“ [S]cientists are laughably anachronistic in their approach to information.“  <ul><ul><li>Patil C, Siegel V. Drinking fro...
“ [R]esearchers grow ever more dependent on the Web; <ul><li>but they have no coherent agenda for exploring the emerging t...
What Do Scientists Do?
The Top Two Topics Wikis Virtual Worlds & Second Life
“ [I]f we scientists fail to adapt, <ul><li>and to efficiently use the tools that have become available, what will it mean...
Planning
Why the library? <ul><li>Institutional Context </li></ul><ul><li>Institutional Trends </li></ul><ul><li>Existing Partnersh...
Goal <ul><li>Support  research collaborations and  </li></ul><ul><li>Facilitate bench-to-bedside information transfer  </l...
Methodology <ul><li>Literature reviews and reviews of community discussions & online media  </li></ul><ul><li>Strategic in...
Focus Groups <ul><li>Most used educational technologies </li></ul><ul><ul><li>Wikis , Google Docs </li></ul></ul><ul><ul><...
Barriers to Adoption <ul><li>perceived lack of utility; </li></ul><ul><li>intellectual property control; </li></ul><ul><li...
Cycle of Learning
Implementation
Phase One: Gateway Tools <ul><li>Google Docs (April 15) </li></ul><ul><li>Skype (April 22) </li></ul><ul><li>Online Schedu...
Phase Two: Bridge Tools <ul><li>Advanced Google Docs </li></ul><ul><li>Blogs  </li></ul><ul><li>Bookmarking & sharing (Con...
Phase Three: Mastery Tools <ul><li>Data collection and crowdsourcing  </li></ul><ul><li>Data sharing and open notebook sci...
Spreading the Word <ul><li>Slideshare </li></ul><ul><li>iTunesU </li></ul><ul><li>Open.Michigan </li></ul><ul><li>Repeat s...
Building the Audience <ul><li>Google Docs </li></ul><ul><ul><li>In person = ~10 </li></ul></ul><ul><ul><li>Slideshare:  ~6...
Building the Audience <ul><li>Mendeley </li></ul><ul><ul><li>In person = ~10 </li></ul></ul><ul><ul><li>Slideshare:  >700 ...
Building the Audience <ul><li>Doodle </li></ul><ul><ul><li>In person = ~10 </li></ul></ul><ul><ul><li>Slideshare:  >650 vi...
Building the Audience <ul><li>Slideshare & Zoho Show: </li></ul><ul><ul><li>In person = ~10 </li></ul></ul><ul><ul><li>Sli...
Virtual Audiences <ul><li>In person audiences to date total <100 </li></ul><ul><li>Virtual audience totals …  >2500 </li><...
Signs of Success  <ul><li>Invitation to partner on future research and articles on social media use and barriers to use am...
Future Directions <ul><li>More, More, More </li></ul><ul><li>New Audiences </li></ul><ul><li>Further Partnerships </li></ul>
Contact  <ul><li>Jane Blumenthal: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Patricia Anderson </li></ul...
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An Online & Social Media Training Curriculum to Facilitate Bench-to-Bedside Information Transfer

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OBJECTIVES: Translational research focuses on the bench-to-bedside information transfer process — getting the information from researchers into the hands of clinical decision makers. At the same time, researchers who manage international research collaborations could benefit from increased knowledge and awareness of online collaboration tools to support these projects. Our goal was to support both needs through building awareness and skills with online and social media.
METHODS: The Library developed a curricula targeted specifically to academic researchers focusing on collaboration technologies and online tools to support the research process. The curricula will provide instruction at three levels: gateway, bridge, and mastery tools. The goal of Level One is to persuade researchers of the utility of online social tools. To develop the program, input was solicited from researchers identified as leaders in this area as well as focus groups of students to discover which tools are already being used.
RESULTS: Training is being provided on those tools identified as most likely to engage researchers (Google Docs, Skype, online scheduling, Adobe Connect, citation sharing tools). The curricula is being delivered as workshops duplicated as podcasts and in other online media.
CONCLUSIONS: Online and social media are practical tools for supporting distance collaborations relatively inexpensively while offering the added benefit of placing selected information in online spaces that facilitate discovery and discussion with clinical care providers, thus supporting the fundamental research processes at the same time as promoting bench-to-bedside information transfer.

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An Online & Social Media Training Curriculum to Facilitate Bench-to-Bedside Information Transfer

  1. 1. An Online & Social Media Training Curriculum to Facilitate Bench-to-Bedside Information Transfer P. F. Anderson; Jane Blumenthal; Daniel Bruell*; Merle Rosenzweig; Marisa Conte; Jean Song University of Michigan Health Sciences Libraries, Ann Arbor, Michigan, USA. * University of Michigan School of Dentistry, Ann Arbor, Michigan, USA.
  2. 2. Background
  3. 3. Web 2.0 <ul><li>“ Web 2.0” is an umbrella term that is used to refer to a new era of Web-enabled applications that are built around user-generated or user-manipulated content, such as wikis, blogs, podcasts, and social networking sites. </li></ul><ul><ul><li>From: Pew Internet and American Life: Web 2.0. <http://www.pewinternet.org/topics/Web-20.aspx> </li></ul></ul>
  4. 4. Translational Research <ul><li>Translation from validated research to clinical application - Bench to Bedside </li></ul><ul><li>Translation across discipline and research community boundaries </li></ul>
  5. 5. “ The Michigan Institute of Clinical and Health Research creates partnerships among the relevant units of the University, the NIH, external industry partners, and the community.”
  6. 6. Barriers to Adoption <ul><li>perceived lack of utility; </li></ul><ul><li>intellectual property control; </li></ul><ul><li>identity and image control.  </li></ul>
  7. 7. “ [S]cientists are laughably anachronistic in their approach to information.“ <ul><ul><li>Patil C, Siegel V. Drinking from the firehose of scientific publishing. Dis Models Mech. 2009 Mar-Apr;2(3-4):100-2. doi: 10.1242/dmm.002758 Available from URL: <http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2650186> </li></ul></ul>
  8. 8. “ [R]esearchers grow ever more dependent on the Web; <ul><li>but they have no coherent agenda for exploring the emerging trends on the Web, nor are they fully engaged with the emerging Web research community to more specifically focus on providing for scientists’ needs.” </li></ul><ul><ul><li>Berners-Lee T, Hall W, Hendler J, Shadbolt N, Weitzner DJ. Creating a Science of the Web, Science August 2006 313(11):769-771. Available from URL: <http://www.sciencemag.org/cgi/content/abstract/313/5788/769> </li></ul></ul>
  9. 9. What Do Scientists Do?
  10. 10. The Top Two Topics Wikis Virtual Worlds & Second Life
  11. 11. “ [I]f we scientists fail to adapt, <ul><li>and to efficiently use the tools that have become available, what will it mean for the future of science communication?” </li></ul><ul><ul><li>Patil C, Siegel V. Drinking from the firehose of scientific publishing. Dis Models Mech. 2009 Mar-Apr;2(3-4):100-2. doi: 10.1242/dmm.002758 Available from URL: <http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2650186> </li></ul></ul>
  12. 12. Planning
  13. 13. Why the library? <ul><li>Institutional Context </li></ul><ul><li>Institutional Trends </li></ul><ul><li>Existing Partnerships </li></ul>
  14. 14. Goal <ul><li>Support research collaborations and </li></ul><ul><li>Facilitate bench-to-bedside information transfer </li></ul><ul><ul><li>Through building awareness and skills with online tools and social media </li></ul></ul>
  15. 15. Methodology <ul><li>Literature reviews and reviews of community discussions & online media </li></ul><ul><li>Strategic intelligence from research and informatics librarians </li></ul><ul><li>Focus groups </li></ul><ul><li>Interviews with local opinion leaders in research and social media </li></ul>
  16. 16. Focus Groups <ul><li>Most used educational technologies </li></ul><ul><ul><li>Wikis , Google Docs </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>PowerPoint </li></ul></ul><ul><ul><li>Video, YouTube </li></ul></ul><ul><ul><li>Phones (Mobile) </li></ul></ul>
  17. 17. Barriers to Adoption <ul><li>perceived lack of utility; </li></ul><ul><li>intellectual property control; </li></ul><ul><li>identity and image control.  </li></ul>
  18. 18. Cycle of Learning
  19. 19. Implementation
  20. 20. Phase One: Gateway Tools <ul><li>Google Docs (April 15) </li></ul><ul><li>Skype (April 22) </li></ul><ul><li>Online Scheduling Tools (May 13) </li></ul><ul><li>Online Citation Management: Mendeley (June 17) </li></ul><ul><li>Online Presentation Tools for Researchers: Slideshare & Zoho Show (July 17) </li></ul><ul><li>Zotero 2.0 (July 22) </li></ul>
  21. 21. Phase Two: Bridge Tools <ul><li>Advanced Google Docs </li></ul><ul><li>Blogs </li></ul><ul><li>Bookmarking & sharing (Connotea, 2collab) </li></ul><ul><li>Brainstorming / mindmapping </li></ul><ul><li>Data visualization (ManyEyes) </li></ul><ul><li>Online private chat, Video chat </li></ul><ul><li>Media sharing for research results (blogs, Flickr, YouTube, Slideshare, open access journals, prepress archives) </li></ul><ul><li>Online project management (Smartsheet, Huddle) </li></ul><ul><li>Surveys </li></ul><ul><li>Wikis (eg. WikiPathways, EcoliWiki) </li></ul>
  22. 22. Phase Three: Mastery Tools <ul><li>Data collection and crowdsourcing </li></ul><ul><li>Data sharing and open notebook science </li></ul><ul><li>Marketing (SciVee) </li></ul><ul><li>Science task tools (MyExperiment, LabMeeting) </li></ul><ul><li>Screencasting tools (Jing, Screencast) </li></ul><ul><li>Semantic & microformat science applications (GoPubMed) </li></ul><ul><li>Social networking (LinkedIn, Academia.edu, HUBzero, ScholarZ, ResearchGate) </li></ul><ul><li>Twitter and microblogging tools (TrialX search for clinical trials, Qwitter tobacco cessation, Plurkshops) </li></ul><ul><li>Virtual worlds and online collaboration spaces (Second Life, ExitReality, Wonderland) </li></ul>
  23. 23. Spreading the Word <ul><li>Slideshare </li></ul><ul><li>iTunesU </li></ul><ul><li>Open.Michigan </li></ul><ul><li>Repeat sessions in more face-to-face venues on campus & in Second Life </li></ul><ul><li>Screencast and webinars </li></ul>
  24. 24. Building the Audience <ul><li>Google Docs </li></ul><ul><ul><li>In person = ~10 </li></ul></ul><ul><ul><li>Slideshare: ~600 views, 4 faves </li></ul></ul>
  25. 25. Building the Audience <ul><li>Mendeley </li></ul><ul><ul><li>In person = ~10 </li></ul></ul><ul><ul><li>Slideshare: >700 views, 5 faves </li></ul></ul>
  26. 26. Building the Audience <ul><li>Doodle </li></ul><ul><ul><li>In person = ~10 </li></ul></ul><ul><ul><li>Slideshare: >650 views, 2 faves </li></ul></ul>
  27. 27. Building the Audience <ul><li>Slideshare & Zoho Show: </li></ul><ul><ul><li>In person = ~10 </li></ul></ul><ul><ul><li>Slideshare: 400 views, 4 faves </li></ul></ul>
  28. 28. Virtual Audiences <ul><li>In person audiences to date total <100 </li></ul><ul><li>Virtual audience totals … >2500 </li></ul>
  29. 29. Signs of Success <ul><li>Invitation to partner on future research and articles on social media use and barriers to use among UMMS faculty </li></ul><ul><li>Campus committee (Communicator’s Forum) </li></ul><ul><li>Requests to teach workshops on enterprise social media best practices </li></ul>
  30. 30. Future Directions <ul><li>More, More, More </li></ul><ul><li>New Audiences </li></ul><ul><li>Further Partnerships </li></ul>
  31. 31. Contact <ul><li>Jane Blumenthal: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Patricia Anderson </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Our Slideshare account: </li></ul><ul><ul><li>http://www.slideshare.net/umhealthscienceslibraries/ </li></ul></ul>

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