Beauty and Personal Care in the USReport Details:Published:June 2012No. of Pages:Price: Single User License – US$2400Corpo...
•What is the market size of Beauty and Personal Care in USA?•What are the major brands in USA?•How are sales of mass versu...
Parapharmacies/drugstores lead beauty and personal careParapharmacies/drugstores lead US beauty and personal care sales. T...
MARKET DATATable 1 Sales of Beauty and Personal Care by Category: Value 2006-2011Table 2 Sales of Beauty and Personal Care...
Estée Lauder Cos Inc in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE ...
COMPETITIVE POSITIONINGSummary 22 Limited Brands Inc: Competitive Position 2011LOréal USA Inc in Beauty and Personal Care ...
Johnson & Johnson Consumer Products was the leader in baby and child-specific products in theUS with an 18% value share in...
Bath & Body Works, St Ives and Suave Naturals. New product launches focused on moisture andscent innovation, with fruit fr...
the most in 2011, with value sales of premium products growing by 11%, in contrast to lower 4%growth for mass products. In...
moisturised under-arms. This marketing approach is distinct from the traditional fragrance orantiperspirant claim focus of...
The Procter & Gamble Co led depilatories in the US with sales of US$486 million in 2011, followedby Schick-Wilkinson Sword...
Despite introducing new fragrances such as Beyoncé, Celine Dion Signature, cK One Shock,David Beckham Homme and Heidi Klum...
consumers, whilst naturally-derived oils and fruit extracts were popular formulations over the year.COMPETITIVE LANDSCAPEL...
Historically, relatively high-priced men’s razors and blades accounted for the bulk of sales in men’sgrooming, whilst per ...
2011) tooth sensitivity. High value, premium-positioned oral care products served as the engine forstrong recovery in 2011...
regard to spending. In response to this trend, manufacturers and retailers highlighted the valueoffered by sets/kits when ...
weeks) and Lancôme Renergie Eye Multiple Action (a product duo offering six benefits, includinglifting eyelids) gave women...
Table 124 Facial Moisturisers Brand Shares by GBN 2008-2011Table 125 Anti-agers Brand Shares by GBN 2008-2011Table 126 Fir...
Table 133 Sun Care Company Shares 2007-2011Table 134 Sun Care Brand Shares by GBN 2008-2011Table 135 Sun Care Premium Bran...
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Beauty and Personal Care in the US

  1. 1. Beauty and Personal Care in the USReport Details:Published:June 2012No. of Pages:Price: Single User License – US$2400Corporate User License – US$0OverviewDiscover the latest market trends and uncover sources of future market growth for the Beauty andPersonal Care industry in USA with research from Euromonitors team of in-country analysts.Find hidden opportunities in the most current research data available, understand competitivethreats with our detailed market analysis, and plan your corporate strategy with our expertqualitative analysis and growth projections.If youre in the Beauty and Personal Care industry in USA, our research will save you time andmoney while empowering you to make informed, profitable decisions.When you purchase this report, you also get the data and the content from these category reportsin USA for free:•Baby care•Bath and shower•Colour cosmetics•Deodorants•Depilatories•Fragrances•Hair care•Mens grooming•Oral care•Sets/kits•Skin care•Sun carelThe Beauty and Personal Care in USA market research report includes:•Analysis of key supply-side and demand trends•Detailed segmentation of international and local products•Historic volumes and values, company and brand market shares•Five year forecasts of market trends and market growth•Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:
  2. 2. •What is the market size of Beauty and Personal Care in USA?•What are the major brands in USA?•How are sales of mass versus premium beauty products evolving?•What are the key shifts in retail channel distribution?Why buy this report?•Gain competitive intelligence about market leaders•Track key industry trends, opportunities and threats•Inform your marketing, brand, strategy and market development, sales and supply functionsThis industry report originates from Passport, our Beauty and Personal Care market researchdatabase.Sample AnalysisEXECUTIVE SUMMARYBeauty and personal care grows in 2011In 2011 the US beauty and personal care market saw the highest growth in current value terms ofthe 2006-2011 period. Although economic recovery was slower than anticipated and theunemployment rate remained high, overall growth was strong. Growth was driven by high-incomeconsumers, who were less affected by the 2008/2009 recession than their lower-incomecounterparts. Although the performance of the US stock market was flat in 2011, many affluentconsumers felt comfortable spending money again. Pent-up demand, as well as productinnovation in discretionary categories such as colour cosmetics and fragrances, contributed togrowth.Premium beauty products outpaces growth in mass productsGrowth in beauty and personal care in 2011 was driven by premium products, which increased in2010 and into 2011 after declining in 2009. In particular, premium skin care products outperformedmass skin care products. Consumers of premium skin care products economised in late 2008 andthrough 2009 by using the last drop of moisturiser before repurchasing, and also traded down tomass brands. In 2011, an improving economy, combined with product innovation, attracted high-income consumers back to department store beauty counters to buy premium skin care products.At the same time many consumers in the lower-income groups continued to struggle, as highunemployment rates and increasing petrol prices reduced their purchasing power. The pooreconomic prospects for low-income consumers contributed to moderate sales of mass skin careproducts in 2011.Procter & Gamble and L’Oréal lead beauty and personal careThe Procter & Gamble Co and L’Oréal USA were the leading two players in beauty and personalcare in the US in 2011. Procter & Gamble’s Olay brand was the leader in skin care, whilstLancôme from L’Oréal was the third ranking premium skin care line. Olay was able to achieve topbilling through product innovation and massive advertising spend. In 2011 the Olay brandlaunched a new hair removal system called Olay Smooth Finish Facial Hair Removal Duo, andentered acne treatments for the first time with its Olay Pro-X Clear Acne Protocol. L’Oréal alsofound success with its Maybelline colour cosmetics line, which was able to upgrade its imagethrough new product development, as well as its sponsorship of Mercedes-Benz Fashion Week.
  3. 3. Parapharmacies/drugstores lead beauty and personal careParapharmacies/drugstores lead US beauty and personal care sales. This channel saw its valueshare increase in slightly in 2011 as drugstore chains CVS and Walgreens added more foods totheir stores which increased shopper frequency. Americans like to purchase beauty products indrugstores because of their convenient locations and wide selection of mass market beautybrands. Department stores - the second leading channel for beauty products - saw their valueshare increase in 2011 due to the strong performance of premium beauty and personal careproducts. High-income consumers returned to department stores in 2011.Growth through to 2016The US beauty and personal care market is expected to demonstrate good growth over theforecast period in constant value terms. Consumers are expected to increase their purchases ofbeauty products, as the US economy recovers and manufacturers launch new value-addedfeatures. A rise in employment will lead to more disposable income to spend on beauty. Anti-agersin skin care is expected to experience good growth, as baby boomers will drive growth in anti-ageing products as they seek to look as young as they feel. Sales of male-specific bath andshower and skin care products are expected to continue growing due to the immaturity of thesecategories, and increasing comfort with grooming regimes amongst younger American menGet your copy of this report @http://www.reportsnreports.com/reports/163657-beauty-and-personal-care-in-the-us.htmlMajor points covered in Table of Contents of this report includeTable of ContentsBeauty and Personal Care in the US - Industry OverviewEXECUTIVE SUMMARYBeauty and personal care grows in 2011Premium beauty products outpaces growth in mass productsProcter & Gamble and L’Oréal lead beauty and personal careParapharmacies/drugstores lead beauty and personal careGrowth through to 2016KEY TRENDS AND DEVELOPMENTSLawmakers seek federal oversight of US beauty productsOngoing reinvention of retail formats in beauty and personal careBeauty companies focus on packaging and delivery systemsReaching older consumersCelebrity endorsements are popular in beauty and personal care
  4. 4. MARKET DATATable 1 Sales of Beauty and Personal Care by Category: Value 2006-2011Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011Table 3 Sales of Premium Cosmetics by Category: Value 2006-2011Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011Table 5 Beauty and Personal Care Company Shares by NBO 2007-2011Table 6 Beauty and Personal Care Company Shares by GBO 2007-2011Table 7 Beauty and Personal Care Brand Shares by GBN 2008-2011Table 8 Penetration of Private Label by Category 2006-2011Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis2011Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016DEFINITIONSSOURCESSummary 1 Research SourcesBeauty and Personal Care in the US - Company ProfilesChanel USA Inc in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDChart 1 Chanel SA: Chanel boutique in Chicago, USAPRODUCTIONCOMPETITIVE POSITIONINGSummary 3 Chanel USA Inc: Competitive Position 2011Energizer Holdings Inc in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 6 Energizer Holdings Inc: Competitive Position 2011Summary 7 Schick-Wilkinson Sword: Competitive Position 2011
  5. 5. Estée Lauder Cos Inc in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 10 Estée Lauder Cos Inc: Competitive Position 2011Summary 11 Clinique Laboratories Inc: Competitive Position 2011Guthy-Renker Corp in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 13 Guthy-Renker Corp: Competitive Position 2011John Paul Mitchell Systems Inc in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 15 John Paul Mitchell Systems: Competitive Position 2011Johnson & Johnson Consumer Products Inc in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 18 Johnson & Johnson Consumer Products Inc: Competitive Position 2011Limited Brands Inc in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDChart 2 Limited Brands Inc: Bath & Body Works in Chicago, USAINTERNET STRATEGYPRIVATE LABELSummary 21 Limited Brands Inc: Private Label Portfolio
  6. 6. COMPETITIVE POSITIONINGSummary 22 Limited Brands Inc: Competitive Position 2011LOréal USA Inc in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 25 Body Shop Inc: Competitive Position 2011Summary 26 L’Oréal USA Inc: Competitive Position 2011Procter & Gamble Co, The in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 29 The Procter & Gamble Co: Competitive Position 2011Unilever Home & Personal Care USA in Beauty and Personal Care (USA)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDPRODUCTIONCOMPETITIVE POSITIONINGSummary 32 Unilever Home & Personal Care USA: Competitive Position 2011Baby and Child-specific Products in the US - Category AnalysisHEADLINESTRENDSThe birth rate in the US continued to decline in 2011, as the 2008/2009 recession led to lowereconomic confidence amongst consumers. This pessimism about the future economic prospectscontributed to a declining birth rate, as many Americans postponed having children until theeconomy improved. Consumers of all income levels were worried about their ability to spend onlarger homes and day care costs after having children. Lower-income consumers who “livepaycheck to paycheck” were disproportionately affected by the “Great Recession” and resultinghigh unemployment. The number of live births in the US declined by 1% in 2011, after declining by1% in 2009 and by 2% in 2010, according to the Centers for Disease Control and Prevention.COMPETITIVE LANDSCAPE
  7. 7. Johnson & Johnson Consumer Products was the leader in baby and child-specific products in theUS with an 18% value share in 2011, unchanged from 2010. The company is synonymous withbaby care, and has had a strong presence in bath products, hair care and skin care for decades.Many parents grew up with Johnson’s products, and consider them to be safe and of high quality.The standard Johnson’s Baby brand is the number two brand in baby and child-specific products,and benefits from being used by hospitals and other health professionals. Johnson & Johnson alsobenefits from being recommended by the medical community, which remains the best form ofadvertising and promotion for baby care products.PROSPECTSBaby and child-specific products is expected to increase by 9% in constant value terms over theforecast period, to reach US$2.5 billion by 2016. This represents an increase from the 5%constant value growth rate experienced over the review period. With the US economy showingsigns of recovery, and a rising stock market, affluent consumers have begun to resume spendingon discretionary items, albeit more cautiously than in pre-recessionary times. The birth rate isexpected to remain virtually flat, leading to limited growth opportunities for baby-specific productsoutside of the premium natural/organic offerings. The growth prospects for products gearedtowards older children are expected to be better.CATEGORY DATATable 15 Sales of Baby and Child-specific Products by Category: Value 2006-2011Table 16 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011Table 17 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011Table 18 Baby and Child-specific Products Company Shares 2007-2011Table 19 Baby and Child-specific Products Brand Shares by GBN 2008-2011Table 20 Baby and Child-specific Products Premium Brand Shares by GBN 2008-2011Table 21 Baby and Child-specific Skin Care Brand Shares by GBN 2008-2011Table 22 Baby and Child-specific Sun Care Brand Shares by GBN 2008-2011Table 23 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016Table 24 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016Table 25 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016Bath and Shower in the US - Category AnalysisHEADLINESTRENDSNew scents, brand refreshment and multifunctional formulations proved to be big sales driverswithin body wash/shower gel in 2011. Brands introducing new products included Softsoap, Dial,
  8. 8. Bath & Body Works, St Ives and Suave Naturals. New product launches focused on moisture andscent innovation, with fruit fragrances, cocoa butter and naturally-derived oils being commonadditions. New launches were complemented by innovations in packaging, with attractive flip-topcontainers the norm, as marketers sought to differentiate their products in the increasinglycompetitive marketplace.COMPETITIVE LANDSCAPEBath and shower was led by Dove (Unilever Home & Personal Care USA) in 2011, whichaccounted for a 14% share of value sales. It was followed by Dial (The Dial Corp) with an 8%share, Bath & Body Works (Limited Brands) with 7% and Softsoap (Colgate-Palmolive) with 6%.PROSPECTSBath and shower is expected to enjoy a constant value CAGR of 1% through to 2016. Over thenext five years sales are expected to reach US$6 billion. The performance will be mixed, withseveral key product lines offsetting general weakness in value sales.CATEGORY DATATable 26 Sales of Bath and Shower by Category: Value 2006-2011Table 27 Sales of Bath and Shower by Category: % Value Growth 2006-2011Table 28 Bath and Shower Premium Vs Mass % Analysis 2006-2011Table 29 Bath and Shower Company Shares 2007-2011Table 30 Bath and Shower Brand Shares by GBN 2008-2011Table 31 Bath and Shower Premium Brand Shares by GBN 2008-2011Table 32 Forecast Sales of Bath and Shower by Category: Value 2011-2016Table 33 Forecast Sales of Bath and Shower by Category: % Value Growth 2011-2016Table 34 Forecast Bath and Shower Premium Vs Mass % Analysis 2011-2016Colour Cosmetics in the US - Category AnalysisHEADLINESTRENDSTrends in fashion, combined with new technology, led to strong demand for colour cosmetics in2011. After years of lacklustre sales, lipstick is back “in”, as fashion editors tout lipstick asproviding glamour. At the same time, advances in lipstick technology have produced lipstickswhich are more comfortable to wear by being lighter in weight and more moisturising. Similarly,fashion bloggers and magazines are promoting nail art. Nail art is currently popular amongst thefashionable set, as fashion designers increasingly work with manicurists and nail polishmanufacturers to create a coordinated look. The combined effect of fashion and new productinnovation helped to create excitement in colour cosmetics in 2011. Premium products benefited
  9. 9. the most in 2011, with value sales of premium products growing by 11%, in contrast to lower 4%growth for mass products. In turn, the 7% overall current value growth in colour cosmetics in 2011represented an improvement over the 3% CAGR in the review period.COMPETITIVE LANDSCAPEL’Oréal USA remained the leader in colour cosmetics in the US at the end of the review period.The company’s four brands – Maybelline, L’Oréal Paris, Lancôme, and Essie – held a combinedvalue share of 23% in 2011, unchanged from 2010. Its mass-market Maybelline brandoutperformed The Procter & Gamble Co’s Cover Girl brand to become the leading colourcosmetics brand in 2011.PROSPECTSValue sales of colour cosmetics are expected to show strong growth over the forecast period, asthe US economy recovers and manufacturers launch new innovations for easier and/or more funmake-up application. Colour cosmetics is forecast to increase by a total of 15% over the forecastperiod in constant value terms, after increasing by only 2% in constant value terms over theforecast period.CATEGORY DATATable 35 Sales of Colour Cosmetics by Category: Value 2006-2011Table 36 Sales of Colour Cosmetics by Category: % Value Growth 2006-2011Table 37 Colour Cosmetics Company Shares 2007-2011Table 38 Colour Cosmetics Brand Shares by GBN 2008-2011Table 39 Eye Make-up Brand Shares by GBN 2008-2011Table 40 Facial Make-up Brand Shares by GBN 2008-2011Table 41 Lip Products Brand Shares by GBN 2008-2011Table 42 Nail Products Brand Shares by GBN 2008-2011Table 43 Colour Cosmetics Premium Brand Shares by GBN 2008-2011Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2011-2016Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2011-2016Deodorants in the US - Category AnalysisHEADLINESTRENDSStick deodorants, including both powder and gel stick products, saw a strong performance in2011, thanks to the repackaging and targeted marketing efforts of mass-market brands. Unilever’sDove brand was particularly successful in appealing to female consumers in the year. Unileversuccessfully repositioned the women’s deodorant brand as promoting visibly smoother,
  10. 10. moisturised under-arms. This marketing approach is distinct from the traditional fragrance orantiperspirant claim focus of the category.COMPETITIVE LANDSCAPEUnilever Home and Personal Care USA led deodorants in 2011, with sales of US$929 million. TheProcter & Gamble Co was second with sales of US$903 million. Unilever has been locked in atight race for leadership over the last decade. Colgate-Palmolive held third place in 2011, whilstThe Dial Corp and Revlon rounded out the top five.PROSPECTSDeodorants are expected to increase by a constant value CAGR of 1% in the forecast period to2016, reaching US$2.8 billion. Slow and uneven economic recovery is expected to limit priceflexibility on the part of manufacturers and retailers, whilst US consumers are expected to remainextremely frugal and value-oriented over the forecast period.CATEGORY DATATable 46 Sales of Deodorants by Category: Value 2006-2011Table 47 Sales of Deodorants by Category: % Value Growth 2006-2011Table 48 Deodorants Premium Vs Mass % Analysis 2006-2011Table 49 Deodorants Company Shares 2007-2011Table 50 Deodorants Brand Shares by GBN 2008-2011Table 51 Forecast Sales of Deodorants by Category: Value 2011-2016Table 52 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016Table 53 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016Depilatories in the US - Category AnalysisHEADLINESTRENDSInnovation within hair removers/bleaches spurred a recovery in sales in 2011, with new productsfrom Nair, including CoolGel translucent wax and Milk & Honey roll-on wax, seeking to providemore convenience and ease of use to consumers. Hair removers/bleaches were increasinglymarketed as alternatives to razors and blades, as manufacturers sought to innovate in order torecapture sales after a poor performance in 2010. Competition between these two categorieswithin depilatories was also impacted by the strong performance of electrical body shavers andother hair removal alternatives.COMPETITIVE LANDSCAPE
  11. 11. The Procter & Gamble Co led depilatories in the US with sales of US$486 million in 2011, followedby Schick-Wilkinson Sword with sales of US$327 million. Schick increased its sales by 3% in2011, whilst Procter & Gamble saw a 2% decline overall during the year. Within women’s razorsand blades Gillette Venus was the largest brand (GBN), followed by Schick blades (led at the localbrand level by the successful brand Schick Quattro Women).PROSPECTSTrading down and replacement (outside of traditional depilatory devices) is expected to limit thepotential of depilatories over the forecast period. A negligible CAGR is expected through to 2016,with sales reaching US$1.2 billion in 2016.CATEGORY DATATable 54 Sales of Depilatories by Category: Value 2006-2011Table 55 Sales of Depilatories by Category: % Value Growth 2006-2011Table 56 Depilatories Company Shares 2007-2011Table 57 Depilatories Brand Shares by GBN 2008-2011Table 58 Forecast Sales of Depilatories by Category: Value 2011-2016Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2011-2016Fragrances in the US - Category AnalysisHEADLINESTRENDSFragrances achieved strong growth in 2011. After experiencing a steep 7% decline in 2009 andrecovering by 2% in 2010, sales of fragrances increased by 8% in 2011. Sales of fragrancesdeclined in 2009 due to the economic downturn, as consumers of all economic levels restrictedgift-giving and self-purchasing. With an improving economy, high-income consumers feltcomfortable spending on themselves and on others once more. As a result they returned topurchasing discretionary items such as fragrances. In turn, total sales of fragrances increased by8% in 2011, to reach US$5.8 billion.COMPETITIVE LANDSCAPECoty was the leading player in fragrances in 2011, with a 13% value share, down from 14% in2010. The company is strong in both mass and premium fragrances. In the mass segment Cotymarkets a wide range of established strong brands, such as adidas, Jovan and Stetson. It also hasa significant presence in the premium segment with its Calvin Klein fragrances. The company hasbeen successful with its Marc Jacobs, Vera Wang and Kenneth Cole fragrances, licensed fromsuccessful fashion designers. Celebrity fragrances have been the main focus of the company, as itlaunched fragrances from Jennifer Lopez, Celine Dion, Sarah Jessica Parker and Tim McGraw.
  12. 12. Despite introducing new fragrances such as Beyoncé, Celine Dion Signature, cK One Shock,David Beckham Homme and Heidi Klum Shine, Coty lost share in 2011 due to itsunderperformance in its mass fragrances division.PROSPECTSRetail sales of fragrances are forecast to increase by 6% in constant value terms over the forecastperiod, to reach US$6.1 billion. This is a much better performance than the 13% constant valuedecline in the review period. The 2008/2009 recession contributed to the 13% decline over 2006-2011, and the US economy is expected to make a recovery over the forecast period. Due toongoing product innovation in the premium segment, high-income Americans appear to haveregained their interest in fragrances. Premium niche fragrances which are sold in limiteddistribution channels allow affluent consumers to feel that they have made a discovery. At thesame time, manufacturers of fragrances will need to address consumer apathy and confusion.There has been an explosion in the use of scents beyond fine fragrances, with everything fromhand dishwashing soap to fabric softeners to women’s razor handles now infused with scents. Asa result, fragrances have lost their mystique and become less “special” and commoditised. Withmore than 100 new launches of fragrances a year, the glut of fragrances in the marketplace hasalso created consumer confusion. The saturated environment in fragrances has arguablycontributed to consumer confusion and apathy, making it very difficult to make a brand stand out.CATEGORY DATATable 60 Sales of Fragrances by Category: Value 2006-2011Table 61 Sales of Fragrances by Category: % Value Growth 2006-2011Table 62 Fragrances Company Shares 2007-2011Table 63 Fragrances Brand Shares by GBN 2008-2011Table 64 Mens Premium Fragrances Brand Shares by GBN 2008-2011Table 65 Womens Premium Fragrances Brand Shares by GBN 2008-2011Table 66 Forecast Sales of Fragrances by Category: Value 2011-2016Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2011-2016Table 68 Sales of Fragrances by Concentration: % Value Analysis 2006-2011Hair Care in the US - Category AnalysisHEADLINESTRENDSUS consumers remained wary and value-focused in 2011, particularly with regard to shampoos,whereby competitively-priced shampoo brands such as Suave (Unilever) gained share at theexpense of larger, higher-priced mass brands. Within conditioners, styling agents and colourantsthere remained more price flexibility as a result of new, innovative product formulations. Hairstrengthening and hair health benefits were popular manufacturer claims which resonated with
  13. 13. consumers, whilst naturally-derived oils and fruit extracts were popular formulations over the year.COMPETITIVE LANDSCAPEL’Oréal USA and The Procter & Gamble Co were the leading players in hair care in the US in2011, controlling 24% and 22% value shares respectively. L’Oréal led from 2005, overtakingProcter & Gamble. Unilever Home & Personal Care USA held third place in 2011, jumping to a13% value share with the acquisition of Alberto-Culver (formerly the fourth-placed company inoverall hair care). At a national brand level, Unilever holds 8% of the market in third place whilenew acquisition Alberto-Culver controls 7% of value sales. John Paul Mitchell Systems and EstéeLauder held fifth and sixth places respectively.PROSPECTSOver the 2006-2011 review period hair care saw a negative constant value CAGR of 3%, with pooreconomic conditions leading consumers to trade down to less expensive products and generallycut back on discretionary expenditure. Over the five year forecast period to 2016, hair care isexpected to rebound, growing by a 1% CAGR in constant terms to US$10.5 billion.CATEGORY DATATable 69 Sales of Hair Care by Category: Value 2006-2011Table 70 Sales of Hair Care by Category: % Value Growth 2006-2011Table 71 Hair Care Premium Vs Mass % Analysis 2006-2011Table 72 Sales of Styling Agents by Type: % Value Breakdown 2006-2011Table 73 Hair Care Company Shares 2007-2011Table 74 Hair Care Brand Shares by GBN 2008-2011Table 75 Styling Agents Brand Shares by GBN 2008-2011Table 76 Colourants Brand Shares by GBN 2008-2011Table 77 Salon Hair Care Company Shares 2007-2011Table 78 Salon Hair Care Brand Shares by GBN 2008-2011Table 79 Hair Care Premium Brand Shares by GBN 2008-2011Table 80 Forecast Sales of Hair Care by Category: Value 2011-2016Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016Table 82 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016Mens Grooming in the US - Category AnalysisHEADLINESTRENDSMen’s grooming received considerable attention from leading personal care marketers in 2011,with innovation in bath and shower (specifically men’s body wash/shower gel) driving sales.
  14. 14. Historically, relatively high-priced men’s razors and blades accounted for the bulk of sales in men’sgrooming, whilst per capita expenditure on men’s toiletries lagged behind comparable WesternEuropean nations. New product launches over the last few years, geared primarily to men’s bathand shower and deodorants, seem to indicate that men in the US have a new interest in male-specific grooming products. In addition, leading national retailers, including CVS Pharmacies, Wal-Mart, Target and HEB, a regional supermarket chain, have dedicated additional floor space andmarketing attention to men’s products.COMPETITIVE LANDSCAPEThe Procter & Gamble Co was the leader in men’s grooming in 2011, with a 42% value share.Unilever Home & Personal Care USA was in second place with a 12% share, followed by Schick-Wilkinson Sword with an 8% share. Colgate-Palmolive was the fourth company with a 6% share.PROSPECTSMen’s grooming is expected to increase by a CAGR of 1% through to 2016 in constant valueterms, to reach US$5.8 billion. Men’s shaving is expected to increase by just 3% overall in the fiveyear forecast period, whilst men’s toiletries is expected to enjoy more impressive 10% growth.CATEGORY DATATable 83 Sales of Men’s Grooming by Category: Value 2006-2011Table 84 Sales of Men’s Grooming by Category: % Value Growth 2006-2011Table 85 Sales of Mens Razors and Blades by Type: % Value Breakdown 2007-2011Table 86 Men’s Grooming Company Shares 2007-2011Table 87 Men’s Grooming Brand Shares by GBN 2008-2011Table 88 Mens Razors and Blades Brand Shares by GBN 2008-2011Table 89 Forecast Sales of Men’s Grooming by Category: Value 2011-2016Table 90 Forecast Sales of Men’s Grooming by Category: % Value Growth 2011-2016Table 91 Sales of Body Shavers by Type: % Value Analysis 2006-2011Oral Care in the US - Category AnalysisHEADLINESTRENDSPremium tooth whitening toothpastes, whitening agents/systems and premium value-addedsensitive teeth and enamel protection toothpastes were major growth factors in 2011. The twomajor leaders within toothpaste in 2011, Crest (Procter & Gamble) and Colgate (Colgate-Palmolive), both introduced high value brand extensions in the last two years. Americanconsumers have shown a desire to trade up within established brand families, opting for productswhich freshen breath, whiten teeth and provide protection against cavities and (particularly in
  15. 15. 2011) tooth sensitivity. High value, premium-positioned oral care products served as the engine forstrong recovery in 2011.COMPETITIVE LANDSCAPEThe Procter & Gamble Co led oral care with a 35% share of value sales in 2011, thanks to thecompany’s extensive presence across the category. Colgate-Palmolive was the second player,with an 18% share of value sales. Johnson & Johnson Consumer Products, the leader inmouthwashes/dental rinses, accounted for a further 11% share of value sales in oral care in 2011.PROSPECTSOral care is expected to increase by 5% in overall constant compounded annual terms through to2016. Including inflation, this performance is broadly in line with the growth experienced over thefive year review period.CATEGORY DATATable 92 Sales of Oral Care by Category: Value 2006-2011Table 93 Sales of Oral Care by Category: % Value Growth 2006-2011Table 94 Sales of Toothbrushes by Category: Value 2006-2011Table 95 Sales of Toothbrushes by Category: % Value Growth 2006-2011Table 96 Sales of Toothpaste by Type: % Value Breakdown 2007-2011Table 97 Oral Care Company Shares 2007-2011Table 98 Oral Care Brand Shares by GBN 2008-2011Table 99 Toothpaste Brand Shares by GBN 2008-2011Table 100 Mouthwashes/Dental Rinses Brand Shares by GBN 2008-2011Table 101 Forecast Sales of Oral Care by Category: Value 2011-2016Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2011-2016Table 103 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2011-2016Table 104 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth2011-2016Table 105 Sales of Manual Toothbrushes by Type: % Value Analysis 2006-2011Sets/Kits in the US - Category AnalysisHEADLINESTRENDSAs the US economy improved in 2011, Americans resumed gift-giving during the holidays.Purchasing sets/kits as gifts and for themselves led to a 6% current value increase for sets/kits in2011, after a 3% decline in 2009 and a 1% increase in 2010. The growth achieved in 2011 was animprovement on the 1% review period CAGR. Consumers, however, remained cautious with
  16. 16. regard to spending. In response to this trend, manufacturers and retailers highlighted the valueoffered by sets/kits when compared with buying the items separately. Manufacturers stated theretail value in bold print on the outer packaging, whilst retailers posted signs with prices.COMPETITIVE LANDSCAPEL’Oréal USA led sets/kits in 2011 with a 9% value share, unchanged from 2010. The company’spremium Lancôme brand has a very strong presence in US department stores, where the brandsells the majority of its sets/kits. Most Lancôme sets/kits feature skin care products, whilstfragrance sets are available for different sub-brands.PROSPECTSSets/kits is expected to increase by a total of 6% in constant value terms over the forecast period– better than the 5% constant value decline seen over the review period. A recovering USeconomy and consumers’ desire for value will be the main reasons for the faster value growth ofsets/kits over the forecast period. Americans became more deliberate shoppers following therecession, closely scrutinising prices and product claims. Manufacturers also made greater effortsto highlight the value offered by sets/kits. As a result, consumers are expected to continuepurchasing more sets/kits, as they seek to get the most product for the least money.CATEGORY DATATable 106 Sales of Sets/Kits: Value 2006-2011Table 107 Sales of Sets/Kits: % Value Growth 2006-2011Table 108 Sets/Kits Premium Vs Mass % Analysis 2006-2011Table 109 Sets/Kits Company Shares 2007-2011Table 110 Sets/Kits Brand Shares by GBN 2008-2011Table 111 Sets/Kits Premium Brand Shares by GBN 2008-2011Table 112 Forecast Sales of Sets/Kits: Value 2011-2016Table 113 Forecast Sales of Sets/Kits: % Value Growth 2011-2016Table 114 Forecast Sets/Kits Premium Vs Mass % Analysis 2011-2016Skin Care in the US - Category AnalysisHEADLINESTRENDSAs in 2010, demand for premium skin care products drove growth in 2011. Affluent consumersresponded to the improving economy and product innovation from premium skin caremanufacturers by turning to premium skin care products. The recovery of the US economy led tohigher consumer confidence for high-income consumers. Product innovation in premium products,such as Clarins Vital Light Serum (offering relief from dark spots, dullness and wrinkles in two
  17. 17. weeks) and Lancôme Renergie Eye Multiple Action (a product duo offering six benefits, includinglifting eyelids) gave women a reason to trade up to premium skin care products.COMPETITIVE LANDSCAPEEstée Lauder led skin care in the US in 2011 with a 13% value share. The company’s position istied to its leadership of premium skin care. Estée Lauder’s success was driven by its well-established brand portfolio, notably Clinique and Estée Lauder. In times of economic uncertainty,prestige shoppers are drawn to these well-known and trusted brands. Clinique, the largest skincare brand, had strong years in 2010 and 2011. New product innovation allowed Clinique toincrease its value share from 6% in 2009 to 7% in 2010 and 2011. Clinique Even Better ClinicalDark Spot Corrector and Clinique Repairwear Laser Focus Wrinkle & UV Damage Corrector werestandout launches in 2010. In 2011 the company introduced Clinique Pore Refining SolutionsCorrecting Serum, which is claimed to diminish and disguise pores. The company is promoting thegreat value offered by Clinique through signage at department store counters with pricinginformation. Clinique is priced at the low-end of premium skin care, with its Laser Focus serumpriced at only US$44.50 for a 1 fl oz bottle.PROSPECTSSkin care is expected to increase by 10% in constant value terms over the forecast period, drivenby facial care. The 10% constant value growth reflects an improvement from the review periodperformance. Facial care is expected to show strong 12% constant value growth, as Americanwomen, and increasingly men, invest in looking good. Whilst major skin care categories such asfacial cleansers and moisturisers have reached maturity, all facial care categories, with theexception of face masks, facial cleansing wipes, and toners, are expected to show value growthover the forecast period. In facial care, anti-agers are expected to show the fastest growth, with24% constant value growth expected over the forecast period 2011-2016.CATEGORY DATATable 115 Sales of Skin Care by Category: Value 2006-2011Table 116 Sales of Skin Care by Category: % Value Growth 2006-2011Table 117 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011Table 118 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 119 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2011Table 120 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 121 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2011Table 122 Skin Care Company Shares 2007-2011Table 123 Skin Care Brand Shares by GBN 2008-2011
  18. 18. Table 124 Facial Moisturisers Brand Shares by GBN 2008-2011Table 125 Anti-agers Brand Shares by GBN 2008-2011Table 126 Firming/Anti-cellulite Body Care Brand Shares by GBN 2008-2011Table 127 General Purpose Body Care Brand Shares by GBN 2008-2011Table 128 Skin Care Premium Brand Shares by GBN 2008-2011Table 129 Forecast Sales of Skin Care by Category: Value 2011-2016Table 130 Forecast Sales of Skin Care by Category: % Value Growth 2011-2016Sun Care in the US - Category AnalysisHEADLINESTRENDSNew federal regulations put forth by the US Food & Drug Administration (FDA) begin to impact theindustry in 2011, with full enforcement expected by the end of 2012. Under the new guidelines,sun protection products must test for ultraviolet A (UVA) and ultraviolet B (UVB) protection beforemaking product claims. Products which pass both tests will be permitted to market that theyprovide “broad-spectrum” sun protection, up to SPF50. Products below SPF15 will be required tocontain warnings regarding the direct link of sun exposure to skin cancer. “Sweatproof” or“waterproof” claims will also be prohibited, and extended drug facts labelling will be required onproduct packaging. The FDA has extended the compliance deadline to Dec 17 2012 for over-the-counter sunscreen products.COMPETITIVE LANDSCAPEEnergizer Holdings was the leader in sun care in 2011 with a 24% value share. Merck & Co andJohnson & Johnson Consumer Products were in second and third places, with respective sharesof 20% and 17%. The remaining share was fragmented between predominately premium-positioned manufacturers, such as L’Oréal, private label retailers and other smaller manufacturerswith limited brand portfolios.PROSPECTSSun care is expected to increase by a constant value CAGR of 3% in the forecast period to 2016,with a 2% CAGR in retail volume terms over the same time period. Value growth rates willcontinue to be strong over the foreseeable forecast period, with a slight drop in the later forecastperiod (from 2013) as the category matures. By 2016 sun care is expected to reach sales ofUS$1.8 billion, whilst volume sales will approach 35 million litres.CATEGORY DATATable 131 Sales of Sun Care by Category: Value 2006-2011Table 132 Sales of Sun Care by Category: % Value Growth 2006-2011
  19. 19. Table 133 Sun Care Company Shares 2007-2011Table 134 Sun Care Brand Shares by GBN 2008-2011Table 135 Sun Care Premium Brand Shares by GBN 2008-2011Table 136 Forecast Sales of Sun Care by Category: Value 2011-2016Table 137 Forecast Sales of Sun Care by Category: % Value Growth 2011-2016Table 138 Sales of Sun Protection by Factor: % Value Analysis 2007-2011Table 139 Sales of Sun Protection by Formulation: % Value Analysis 2006-2011Table 140 Sales of Self-Tanning by Formulation: % Value Analysis 2006-2011Contact: sales@reportsandreports.com for more information.

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