Research QuestionWhich factors effecting the consumer purchase ?decision
H0: There is no relationship between brand and consumer purchasedecision.H1: There is relationship between brand and consumer purchasedecision.H0: There is no relationship between product and consumer purchasedecision.H2: There is relationship between product and consumer purchasedecision.H0: There is no relationship between price and consumer purchasedecision.H3: There is relationship between price and consumer purchasedecision.
Methodology Making Questionnaire 45-Sample size Validity and reliability SPSS SoftwareData preparation Collect and arrange data Data put into SPSS Select the attempt questions Reject the non attempt questions Analyze the whole data Output/Result
Interpretation Overall picture of our data collection Frequency of respondent is shown Respondent fill a data Valid percentage of data Bar chartsScatter plotsScatter plot is plot or graph of two variables that shows how the score on onevariable associates with his or her score on the other variable.
Five figure summary of scale variableInterpretation Check the descriptive statistics Minimum / Maximum Mean / Std. Deviation Variance / Skewness
Interpretation Shows a scatter plot of all variables Diagonal upward straight regression line Showing positive association between the variables There is a strong relationship between all the variables
CorrelationCorrelation is a statistical process that determines the mutual relationshipbetween two or more variable if change in one variable then systematicchange in the other variable.Regression analysisRegression analysis is use to measure the relationship between two or morevariables one variable is depended and other is independent .Types of regressionSimple regressionMultiple regression
CorrelationInterpretation Significant association between all the variables linear relationship Fulfill the assumption of pearcprrelation Positive relationship
RegressionInterpretation Investigate the best predictors of brand Statistically significant, F=3.851, p<0.05 Adjusted R square value was 0.245