Factors Effecting the Brand on CPD

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Factors Effecting the Brand on CPD

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Factors Effecting the Brand on CPD

  1. 1. Group Leader Umer Khalid Habib 12130Group Members Arooj Azam 12151 M. Bilal 10192 Azra Battol 12134 Umair Naveed 10191
  2. 2.  Determine the impact of brand Brand impact on consumer Consumer purchase decisiono Brando Priceo Product qualityo Packagingo Availability
  3. 3. BrandProduct Quality Consumer Purchase Price Decision Packaging Availability
  4. 4. VariablesIndependent variable Consumer purchase decisionDependent variables Brand Product quality Price Packaging Availability
  5. 5. Research QuestionWhich factors effecting the consumer purchase ?decision
  6. 6. H0: There is no relationship between brand and consumer purchasedecision.H1: There is relationship between brand and consumer purchasedecision.H0: There is no relationship between product and consumer purchasedecision.H2: There is relationship between product and consumer purchasedecision.H0: There is no relationship between price and consumer purchasedecision.H3: There is relationship between price and consumer purchasedecision.
  7. 7. Methodology Making Questionnaire 45-Sample size Validity and reliability SPSS SoftwareData preparation Collect and arrange data Data put into SPSS Select the attempt questions Reject the non attempt questions Analyze the whole data Output/Result
  8. 8. Respondance profile
  9. 9. Interpretation Overall picture of our data collection Frequency of respondent is shown Respondent fill a data Valid percentage of data Bar chartsScatter plotsScatter plot is plot or graph of two variables that shows how the score on onevariable associates with his or her score on the other variable.
  10. 10. Five figure summary of scale variableInterpretation Check the descriptive statistics Minimum / Maximum Mean / Std. Deviation Variance / Skewness
  11. 11. Interpretation Shows a scatter plot of all variables Diagonal upward straight regression line Showing positive association between the variables There is a strong relationship between all the variables
  12. 12. CorrelationCorrelation is a statistical process that determines the mutual relationshipbetween two or more variable if change in one variable then systematicchange in the other variable.Regression analysisRegression analysis is use to measure the relationship between two or morevariables one variable is depended and other is independent .Types of regressionSimple regressionMultiple regression
  13. 13. CorrelationInterpretation Significant association between all the variables linear relationship Fulfill the assumption of pearcprrelation Positive relationship
  14. 14. RegressionInterpretation Investigate the best predictors of brand Statistically significant, F=3.851, p<0.05 Adjusted R square value was 0.245

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