2. Every year, many one-man online stores and small e-tailers
close their internet doors and drop out of the race without
giving themselves a fair shot at success because of
Irritable Online Marketing Syndrome (IOMS). IOMS, more
commonly known as information overload, presents a real
and present danger and although it sometimes attacks
veteran online marketers, newbies and intermediate users
find themselves especially susceptible to its volatile
effects.
3. The "bust" felt by major online companies a few years
ago, can no longer shoulder the blame for failure on the
internet. Online market research company eMarketer.com
estimates that retail e-commerce sales will increase an
average 18.6% per year between 2005 and 2009.
4. The site which provides extensive reports online
marketing and objective analysis of online market trends,
states, "Not only are online shoppers spending more
online, they are buying more different types of goods. This
opens new possibilities for creative Web retailers."
5. According to emarketer.com, small Web retailers can now
emerge to meet the needs of shoppers. Overcoming IOMS
can often mean the difference between success and
failure for home-based and other internet-based
companies.
6. IOMS works like this: Someone decides to sell a product or
service on the internet. A search on the major engines for
the term "internet marketing" reveals a billion pages
representing several hundred or thousands of gurus,
coaches and wannabees.
7. After selecting a few, scanning their Web sites and
downloading ebooks, newsletters, special reports, 7 day e-
mail courses, etc., months or even years later, they find
themselves either still not doing anything or
accomplishing very little towards establishing their
internet business.
8. Usually, they then drop out, all the time pooh-poohing
accounts that people can make a bona fide living online.
Veteran internet marketer Marlon Sanders
(www.amazingformulacd.com) describes it like this in a
recent issue of MILCERS Magazine: "Having the knowledge
is what holds most people back. And yet, a lot of our
members and customers feel overwhelmed, frustrated and
confused. They have the knowledge but don't know which
method to use first, which method invalidates the other,
and which marketing teacher invalidates the method
taught by another marketing teacher."
9. You can find qualified help from almost every nook and
cranny of the internet and therein lies the problem. A
known factor stops anyone from acting on all of the
available information, and that is put simply, a day
consists of only 24 hours.
10.
11. Enrolling in a three-credit-hour class means you'll sit in
class for roughly three hours per week. However, if your
goal is to make a high passing grade, you'll need three
hours of study time each week for every credit hour.
12. A three-credit-hour class will actually take up nine total
hours of your time weekly. If you take three classes with
the same credit hours, you will take nine credit hours, and
you will need to dedicate a total of 27 hours of your time
weekly.
13. The same applies with the study of internet marketing.
The latest get-rich-quick schemes or techniques and
promises of working one or two hours per day, often lure
many would-be internet marketers who underestimate
the time needed to understand and learn the real
concepts provided.
14. IOMS rears its head when it comes to internet mastery;
what you need to do in order to get schooled and not just
hit and miss gaining of some knowledge. The sooner you
recognize its symptoms, the sooner you can get treatment
(change your diet of overwhelming information and select
two to three courses of study) and move past its stifling
effects.