Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Being digital

670 views

Published on

Great slidshow on digitial world.

  • Be the first to comment

  • Be the first to like this

Being digital

  1. 1. Nicholas Negroponte’s<br />BEING DIGITAL<br />
  2. 2. BEING DIGITAL<br />Bits are Bits<br />2<br />
  3. 3. BEING DIGITAL<br />Underlying particle of digital computing<br />Smallest element in the DNA of information<br />Bit<br />Colorless<br />Weightless<br />A state of being: 1 or 0<br />3<br />
  4. 4. BEING DIGITAL<br />Atoms & Bits<br />“The change from atoms to bits is irrevocable and unstoppable”<br />Atom<br />Bit<br />4<br />
  5. 5. BEING DIGITAL<br />Bandwidth<br />“Bandwidth is the capacity to move information down a given channel”<br />5<br />Fiber Optic Cable<br />Air Waves<br />Copper Cable<br />
  6. 6. BEING DIGITAL<br />Digitization<br /><ul><li> All media is now digital
  7. 7. This is due to:</li></ul> - Data compression<br /> - Error correction<br /><ul><li> Results in bits commingling easily – leads to multimedia</li></ul>6<br />
  8. 8. BEING DIGITAL<br />Multimedia & Hypermedia<br /><ul><li>Multimedia: A combination of text, audio, still images, animation, video and interactivity content forms
  9. 9. Hypermedia: A term for highly interconnected narrative or linked information </li></ul>7<br />
  10. 10. BEING DIGITAL<br />Interface<br />8<br />
  11. 11. 9<br />BEING DIGITAL<br />Interface<br /><ul><li> An (Graphical User) interface (GUI) is an interface that allows you to interact with electronic devices</li></li></ul><li>Apple iPhone<br />HTC Desire <br />10<br />
  12. 12. 11<br />iTunes<br />
  13. 13. 12<br />Windows Media Player<br />
  14. 14. BEING DIGITAL<br />The Ideal Interface<br /><ul><li> The content should speak for itself
  15. 15. There is no ‘best’ interface
  16. 16. ‘Interface Agents’ could be a part of the future</li></ul>13<br />
  17. 17. 14<br />BEING DIGITAL<br />User Interface Design<br /><ul><li>Affordances: giving hints
  18. 18. Constraints: ‘grey-out’ options so user is not able to click</li></li></ul><li>15<br />BEING DIGITAL<br />8<br />9<br />1<br />2<br />7<br />3<br />4<br />5<br />6<br />4<br />5<br />6<br />8<br />9<br />1<br />2<br />7<br />3<br />0<br />0<br />User Interface Design<br /><ul><li>Visibility: making certain features stand out and labels informative
  19. 19. Consistency: designing operations and interfaces to be the same</li></ul>Mobile Phone<br />Calculator<br />
  20. 20. 16<br />BEING DIGITAL<br />User Interface Design<br /><ul><li>Feedback: giving the user information/warnings about what they can do and the action they have just performed</li></li></ul><li>BEING DIGITAL<br />Virtual Reality<br /><ul><li> Started in 1965, when Ivan Sutherland built a head mounted display
  21. 21. Delivers a sense of being in the place by giving the eye what it would have received if it were there, including the changes that come with point of view</li></ul>17<br /><ul><li>Image quality and response time are crucial
  22. 22. Benefits in architecture, design, training pilots, drivers, doctors, education</li></li></ul><li>BEING DIGITAL<br />Digital Life<br />18<br />
  23. 23. BEING DIGITAL<br />Post-information Age<br /><ul><li>It’s about personalization
  24. 24. Information that has no demographic
  25. 25. Ultra focused narrowcasting</li></ul>19<br />Information Age<br />Industrial Age<br />
  26. 26. BEING DIGITAL<br />The Internet<br /><ul><li> Internet: A network of networks
  27. 27. Its origins can be traced back to 1960, USA
  28. 28. It has evolved without an apparent designer in charge of it
  29. 29. As of January 2011, 2 billion people are using the internet</li></ul>20<br />
  30. 30. BEING DIGITAL<br />Place without Space<br /><ul><li> Digital living will include less dependence on upon being in a specific place at a specific time</li></ul>“Bits will be borderless, stored and manipulated with no respect to geopolitical boundaries.”<br />“Software projects being moved around the world from east to west on a 24 hour cycle, from person to person or from group to group, one working as the other sleeps”<br />21<br />
  31. 31. BEING DIGITAL<br />22<br />
  32. 32. 23<br />
  33. 33. BEING DIGITAL<br />On Demand<br /><ul><li> On-demand information will dominate digital life
  34. 34. Being digital will mean that people will be able to ‘pull bits’ towards them than bits being pushed to them</li></ul>24<br />
  35. 35. BEING DIGITAL<br />It’s Real<br />“Over time, there will be more and more people on the internet with the time and wisdom for it to become a web of human knowledge and assistance.”<br /><ul><li>Examples: Wikipedia, Google, Online service centers</li></ul>“We are entering an era when expression can be more participatory and alive. We have the opportunity to distribute and experience rich sensory signals in ways that are different than looking at the page of a book and more accessible than travelling to the Louvre”<br /><ul><li>Examples: Blogs, Facebook, Twitter</li></ul>“Multimedia will change dramatically with small, bright, thin, flexible high-resolution displays.”<br />- Examples: iPod, iPad, Samsung Tablet<br />25<br />
  36. 36. BEING DIGITAL<br />It’s Real<br />“Being able to record every program transmitted .”<br /><ul><li>Examples: Sky+, TiVo</li></ul>“The user community of the internet will be in the mainstream of everyday life”.<br /><ul><li>Examples: Facebook, Second Life (a virtual reality game)</li></ul>“I am convinced that e-interviews will become a terrific medium and a standard tool for a large amount of journalism.” <br />- Examples: Blogs, Online magazines<br />26<br />
  37. 37. BEING DIGITAL<br /> <br />“Being digital is empowering; the access, the mobility and the ability to affect change.”<br />27<br />
  38. 38. BEING DIGITAL<br />Thank you <br />28<br />

×