Lipton Mega Pacman
(August 31, 2013 – October 4th, 2013)
With our Mega Pacman Game, we served our objective of creating an
awareness of Lipton Mega Daane in Karachi. We managed to create a major
buzz Mega Daane. This campaign brought us a total of 16,651 new fans in 5
weeks as we were able to deliver 7,639,845 impressions generating a sum
of 18,879 actions.
A testimony to our idea & execution, over 3,700 fans registered for the
game. Leading to over 14,000+ game plays.
Our ER rose during the campaign to around 5% with the total reach of
1,065,696 and fans crossed over 275,000.
WHAT WE WANTED
• To create a awareness about the launch of Lipton Mega Daane in Karachi and
highlight key points:
Behtareen Danedar chai
Price point (Rs. 25 cheaper than the competition)
• Creating a buzz on digital related to Lipton Mega Daane and by giving away a
prize to the highest scorer
• Considering our TG is familiar with the Pacman game we can tempt them to play
the game easily and make them share maximum stories about Lipton Mega
Pacman on their timeline
To develop the game on Karachi’s map
with different corners of the board
named after popular places e.g. Tariq
Road, Clifton Beach etc.
Attract our fans to relive old memories
by playing this fun game and having a
good time, and to challenge their
friends by beating the top score to win
a Sony Cybershot Camera.