Bla Bla Car...now social media can arrange you a drive!

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Bla Bla Car...now social media can arrange you a drive!

  1. 1. By Uma.M,DMS, Pondicherry University uma8829@gmail.com
  2. 2. About BLABLACAR• Connects drivers with empty seats to passengers looking for a ride so they can share the costsCompany Overview• The biggest European car sharing platform, with over two million registered users across the UK and Europe having fun with a smart, social and sustainable travel solution.Description• Passengers: Search within hundreds of thousands of trips and find a fun, comfortable ride to destinations at a great price. Examples: London- Manchester £20, London-Paris £39, Edinburgh-Manchester £25. Drivers: Post a planned trip, indicating if it’s a one-off thing or a regular trip, and find passengers to share costs.
  3. 3. Company metrics• 2.4 million members• 9 countries• over 400,000 passengers• over 1m trips available in the future at any given time• 1.7 million community ratings published• over 500,000 drivers• over 10 m seats offered since Jan 2009• over 1 billion miles shared• an estimated £100m saved by drivers every year• an estimated 500,000 tons of CO2 saved• average car occupancy 2.8 people (vs 1.7 average)
  4. 4. Product/Service• Connect
  5. 5. Choice• choose your traveling companionsProfessional Moderation• Moderates all published contentAuthenticated users onlyDrivers and passengers are ranked by the fellow travelers
  6. 6. Price• 5 cents/ km or set by the car owner
  7. 7. • Cap price per passengers• Hence, unaffected insurance cover
  8. 8. Place9 countries and leaders in
  9. 9. Networks
  10. 10. Promotions• Competitions in campuses• Campus recruitments• Events & fests
  11. 11. Traditional Marketing: WOM
  12. 12. Segmentation• Geographical
  13. 13. Target• Commuters who prefer car travel• Commuters looking for cheaper mode of travel• Environment friendly people• Fuel saving drivers/car owners/travellers• People wanting to meet new people
  14. 14. Positioning- “Social media and a travel site”• Eco-friendly business• “For the customer, by the customer”• Clarity of customer benefits• Tech savy---launch of apps• As a trustworthy community emphasizing on confidentiality
  15. 15. • Only Competitor
  16. 16. Thank youBy Uma.M,DMS, Pondicherry Universityuma8829@gmail.com

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