Bla Bla Car...now social media can arrange you a drive!
By Uma.M,DMS, Pondicherry University email@example.com
About BLABLACAR• Connects drivers with empty seats to passengers looking for a ride so they can share the costsCompany Overview• The biggest European car sharing platform, with over two million registered users across the UK and Europe having fun with a smart, social and sustainable travel solution.Description• Passengers: Search within hundreds of thousands of trips and find a fun, comfortable ride to destinations at a great price. Examples: London- Manchester £20, London-Paris £39, Edinburgh-Manchester £25. Drivers: Post a planned trip, indicating if it’s a one-off thing or a regular trip, and find passengers to share costs.
Company metrics• 2.4 million members• 9 countries• over 400,000 passengers• over 1m trips available in the future at any given time• 1.7 million community ratings published• over 500,000 drivers• over 10 m seats offered since Jan 2009• over 1 billion miles shared• an estimated £100m saved by drivers every year• an estimated 500,000 tons of CO2 saved• average car occupancy 2.8 people (vs 1.7 average)
Target• Commuters who prefer car travel• Commuters looking for cheaper mode of travel• Environment friendly people• Fuel saving drivers/car owners/travellers• People wanting to meet new people
Positioning- “Social media and a travel site”• Eco-friendly business• “For the customer, by the customer”• Clarity of customer benefits• Tech savy---launch of apps• As a trustworthy community emphasizing on confidentiality