GDC 2010 Social Gaming Industry Overview

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Overview of industry for Social & Online Gaming Summit from GDC 2010, San Francisco.

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GDC 2010 Social Gaming Industry Overview

  1. 1. State of Social Gaming Industry Overview Keynote at GDC 2010 Tuesday, March 9, 2010
  2. 2. The Big 3 • Zynga - Over 700 employees • Playfish - Over 250 employees • Playdom - Over 300 employees Tuesday, March 9, 2010
  3. 3. Up & Comers • Crowdstar • RockYou • Slide Tuesday, March 9, 2010
  4. 4. Facebook’s Role • Facebook now has over 400 million users • Over 70% of these users are outside the U.S. (140M), with Europe having the second largest segment (130M). • Thanks to Facebook Connect, the social graph is available outside of facebook.com. As a result, some other social networks will adopt the Facebook platform. Tuesday, March 9, 2010
  5. 5. Twitter • Twitter, of course, is not a social game platform. [See article notes] Tuesday, March 9, 2010
  6. 6. Virtual Goods • Virtual goods have taken a larger role in N. American-developed social games. Tuesday, March 9, 2010
  7. 7. Competition • There are numerous new social gaming competitors from various areas: social widget devs, startups, traditional publishers, casual game devs, etc. Tuesday, March 9, 2010
  8. 8. Monetization • PayPal is the dominant payment provider. • Other payment methods include monile, pre-paid cards (e.g., Zynga, Playfish, Playdom). Tuesday, March 9, 2010

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