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  1. 1. <Client Name> 1
  2. 2. “ Globally therefor clothinga significant shift to e-commerce has been ” • People made their purchasing decisions overwhelmingly on the basis of search engine results or word of mouth - in online terms, social media. • In the past 12 months over four billion Google searches have been done for clothing and accessories. Sales of billions of dollars of clothing are determined by search engine optimization, online social networks, and website conversion practices 2
  3. 3. “ Globally therefor clothinga significant shift to e-commerce has been ” The most recent Nielsen survey of online shopping behavior showed 40% of Americans purchased clothing online in the past three months. 3
  4. 4. “ Validatedis in Indianseller on Internetclothing / apparel the top scenario where ” Survey done on top 343 online stores and out of those 130 sells apparel / clothing. Top electronic stores, half of them are selling apparel / clothing 4
  5. 5. “ Which will needaabetter business performance Name> site for revamp of current <Client • Technical ” – Site code is not w3 standard compliant, resulting in a poor Alexa rating and negative publicity on web – No e-Store • Usability – Navigation and Find ability is poor – Slow & Bumpy – Not optimized for mobile viewing – Details are missing • Awareness – Poor Traffic, either it is really zero or site is not well listed on search Source:<Client Name>.co 5
  6. 6. “ RecommendedName>’s business success key to <Client benchmarks sites for parameters ” Jack& User Site Web Visibility Detailing & Competitive Experience Performance (SEO) Quality Feature 6
  7. 7. “ While bulk is abusiness isIndian Market web, “Mobility” of must for routed through ” In India Active Mobile Internet users have increased nearly 20- fold in the last 3 years. With 4G/LTE coming in the near future, there is a tremendous opportunity for businesses to tap This explosive growth is not just in the basic feature phone category; 35% of the population is using smartphones enabled with 3g Source: Times of India 7
  8. 8. “ Demographic results show widespread use of mobile devices ” At a global level Younger generation is more mobile / tablet addict & they use it for purposes that are relevant to <Client Name>’s business Source: 8
  9. 9. “ … And across ages, thewhat hetarget audience is the man “who knows prime wants” 1 2 ” Highly Active/social Aspirational, Experimental, Active and Leaders Young, exactly like <Client Young explorer Name> consumer. Style Leaders Life Jugglers Life Builders Rational Aspirational Image Seeker Mature acceptors Style Followers Simplicity seekers Family providers Target User 4 Less active/ social 3 Source: Nokia Research 9
  10. 10. “ Social media is the key to establish <Client Name> brand with “highly aspirational and active users” What should be done ” What do we achieve • Enable real conversations • Direct sales • Deepen relationship with • Increase brand awareness end customer • Provide customer service • Spark innovation • Provide a channel for • Provide medium for communication proactive / lead measures • Increase attendance to to public sentiment and events sales • Customer retention 10
  11. 11. “ “Mobility” centered strategy will provide a disruptive competitive edge to <Client Name> ” Landing screen: Featured items and find & Browse 11
  12. 12. “ Disruptive mobile experience ... ” Virtual Trial Room to see the clothes combination and then share them. Avatar set as a Celebrity or self. 12
  13. 13. “ Disruptive mobile experience … ” Deep social integration leverages more features <Client Name> social than just web page. For network linked with example, user can sign- popular social network in with Facebook platforms like Facebook, credentials with just Twitter, Pinterest. one click. 13
  14. 14. “ Disruptive mobile experience … ” Finding, Trying, Buying, Loyalty programs can all be tied in seamlessly 14
  15. 15. “ Co-create the solution with <Client Name> and drive improved business results ” 12 months 9 months 3 months Monitor website stability and traffic Measure new and repeat customers Measure key business benefits trends 15
  16. 16. Expected business benefits are phased out and tiedto development phases Wow Features, Campaign & Future trends Social Integration Consumer Base SEO, Refinement Basic E-commerce & Mobile 0 3 Months 9Months 12Months ----- Time line 16
  17. 17. Thanks 17