Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social

240 views

Published on

  • Be the first to comment

  • Be the first to like this

Social

  1. 1. x·rž¦œ‚^](1™·l^®k Kenji Nishiwaki 2011 All right reserved 1
  2. 2. Media1
  3. 3. « G› s, Ä(H Facebook nš †^ Google + Twitter Xq±Ž’> yahoo/msn mixi blog R› ˜·z¦p_ƒ
  4. 4. o í혷z¦ííkk¦ 1995 2011íWeb íííú UU / PV íSocial media= Earned media ¡·q·.KNOíemail íí úí)™ íínšUo‘øRõùU ø‚ùKMø°ù ííªçNœ‚^]íTwitter íú d¨ª·íFacebook úí0ã Kenji Nishiwaki 2011 All right reserved 2
  5. 5. x·rž¦(1™·l^®k åê1Webp_ƒ x·rž¦(1Webp_ƒ , Web x·rž¦ fz¨k |¤r p_ƒ 뜂^] 4›¶ò$ð6ö1 /›¶ò$ð6ö1 {_…š~j-jä , Webp_ƒt™·ƒd® ] Ѫ* ]’¥?’ x·rž¦{ » »¡:2‚¦¨ Kenji Nishiwaki 2011 All right reserved 3
  6. 6. x·rž¦œ‚^]1‘P Ú¿:è‹éíj½:í Œ·x…¦ Žsˆt »  o·¦ j3:1 )á* ¨·z¥· :*³ €P0 !»w @³ ,Ý
  7. 7. Facebook Facebook Xq•·s twitter •js , mixi ]œ‘¨ Web ¥]¦JG+ˆ~ƒ1jGíííøRõùííøìùíýíP%t½ Kenji Nishiwaki 2011 All right reserved 4
  8. 8. x·rž¦œ‚^]Jªw ¡:«S(persona) nš †l·r¢®¢Û 휂^]¢Û ¶±Ž¢Û Paid ¶š~r¢®tjzt ¶n®®¢Û ¶tz®t ¶nš¢Û Owned Earnedœ‚^]JªwU
  9. 9. Nè.îø¡:«SùUc2×åîíønš †l·r¢®¢ÛùUt½NÐNïÂj¤_]®ƒ1 1†·u2îø•·sÙÞù*-¡:+)1í 13o+ønš †l·r¢®¢Ûù1wo.NïÂ, p_ƒU2sß.T´ÂN1Å(ïR2„Uí ),½1û..U£N1++ï Kenji Nishiwaki 2011 All right reserved 5
  10. 10. LandingUÇG)Eø~|.Óù*2éa1¨t Ñ[Too(;/ [éF½Ó] ùo¼Fæå¬ÝÞã*å¬Þáã“Ô0çÁ™“ßܔßâãÁ”“0ç*™“ÞߔßããqÕ ¥Íë2 0ç*™ 14000 120% 12000 100% ÞÜ}éqÇàÞÑ 10000 á½[÷“ããÑ 80% ß½[÷“âåÑ 8000 60% 6000 40% ὏[éÒÚqê 4000 KÕéÞßÑ 20% 2000 W 0% ` ˆ‡‡ ˆ‰‡ ˆ‹‡ ˆ‡ ˆ‡ ‰‹‡ ‰‡ ‰‡ Š‡‡ Š‰‡ Š‹‡ Š‡ Š‡ ‹‡‡ ‹‰‡ ‹‡ ‹‡ Œ‡‡ Œ‰‡ Œ‹‡ Œ‡ Œ‡ ‡‡ ‰‡‡ ‰‰‡ ‹‹‡ ‰‡ ‹‡ ‡ ‡ ü,ð¿:GíÊvWåv+1¯+Wåþ ÝÁé0çæÅÌ[é(FÔ}Õ ¤®‚^®kßòð}].ôòæ1ê*p_ƒU
  11. 11. Õ Kenji Nishiwaki 2011 All right reserved 6
  12. 12. Landing Page¨¡{ ýí ýíó øãùU8*LÓU0 íííííííí íííí åë¶
  13. 13. Õ»wíýê*1ÞD)N ±Ž¶n®®*øE)-ùUN Kenji Nishiwaki 2011 All right reserved 7
  14. 14. ¤®‚^®k•·s¨¡{»wÛ9,;f9f7ÇYo)oæãÞáİ模åýéÆäÁƔ]6¸ÿfCo+Zf¸å䄙é¡ænà¿á9,;Á•f9f7,G¨¡{ûoé9,;¼F»á”]6¸ÿfCo+Zf¸æÓá”2é¿f9f7ê5›æÔåä” ,G›æž›•
  15. 15.  oboj/Yo)oéo-3_;æ½ÒÚ
  16. 16.  oboæjGÒáf9f7ÔÎãæ”(;0ÚYo)oéåë¸Ô
  17. 17. Õ¸Õ÷æw •/2o%9f#ê0Yo)oé[éMo+ÿ0çÁ™åäéGC”HÎÿ¼ICã¿ÞÚ}˜åYo)oûHæÓáf:f#Mo+騡{sû•]j/.,0Ô]ÕæjGÒáØéþ^æ½ÖÚ±Ž•þ^Î.R=oéTnÿ+E
  18. 18. óéƒÉåäþ^Ïã模屎âȕ Kenji Nishiwaki 2011 All right reserved 8
  19. 19. n®‹·s¢®*ªç¥·„U.ƒ Éw Responsys email, cross-channel interactive marketing solution provider Âñùùø3 ÂòððõãÄ*+|?Ž íí(¼Ïç*M—}¡:îÑ[:Ç.¢o ÂòðññNasdaq Kenji Nishiwaki 2011 All right reserved 9
  20. 20. .4%2!#4)6%ímarketingN(Ñ Kenji Nishiwaki 2011 All right reserved 10
  21. 21. Automated interactive communication œ‚^]_t®¿.KMz·m~ƒ ;1’ϳU¨{N Kenji Nishiwaki 2011 All right reserved 11

×