Wikipedia tells us this:
“Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly...”
But more than this, an infographic does two important things: it makes the information you want to communicate more interesting and more accessible.
It’s about being interesting and being relevant.
Being interesting ad relevant is key, so when we approach a project we can undertake creative development to ensure that your infographic is more than just a visual representation of data – so it becomes a visual ‘story’ that has a broader, deeper more meaningful and textured engagement with your target audience.