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ONLINE
SHOPPING
& SELLING IN
SOUTHEAST
ASIA
JULY TO SEPTEMBER
2015
1. ONLINE SHOPPING TRENDS
ONLINE SHOPPING EMBRACED BY ALL GENERATIONS
BEST-SELLING CATEGORIES
FROM BESTSELLERS TO LITTLE-K...
ONLINE SHOPPING TRENDS
01
LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015 PAGE 3MENU
SEA MY VN ID TH PH SG
28%
25%
20%
19%
8%
22%
27%
23%
20%
8%
30%
26%
20%
18%
6%
24%
20%
20%
24%
11%
27%
25%
19%
18%
10%
23%...
PAGE 5
BEST-SELLING CATEGORIES
MOBILES & TABLETS
•	 Mobile phones
•	 Tablets
•	 Batteries & chargers
•	 Mobile accessories...
PAGE 6
FROM BESTSELLERS TO LITTLE-KNOWN GEMS
UNICYCLES
& SELF-BALANCING
SCOOTERS
•	 Sales on Lazada sites in Southeast
Asi...
PAGE 7
OTHER GEMS
Hands-free toothpaste dispenser, sewing machines, and electric home-made
peanut butter machines are a tr...
ID
1.
2.
MY
ePAYMENT ONLINE BANKING
MANUAL BANKING
PH
ePAYMENT
ePAYMENT ePAYMENTCOD
TH
ePAYMENT
COD
SG
COD
VN
ePAYMENT
COD...
PAGE 9
MOBILE-FIRST TRENDS IN SOUTHEAST ASIA
IDSEA
6.9min
MY PH THSG VN
6.6min 6.3min 8.0min 4.3min 7.9min 5.5min
6.2min 5...
ONLINE SELLING TRENDS
02
PAGE 10MENU LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
ONLINE SELLING EXPLOSION IN SOUTHEAST ASIA
PAGE 11
New and Fast Growing Categories in Q3
NEW IN Q3
FAST-GROWING
OTHER CATE...
FROM THE QUIRKY TO THE PREMIUM
PAGE 12
ID
NOSE CLIPPERS IN PINK COLOUR,
AND EYEBROW PENCILS EACH AT
 USD 0.30
KAWASAKI NIN...
FROM THE QUIRKY TO THE PREMIUM
PAGE 13
SG
BATHROOM WALL STICKER FOR
 USD 1.00
6-DOOR FRIDGE AT
 USD 3,000
COTTON BALLS AND...
Germany
Japan
Korea
India
Taiwan
Hong Kong
China
United Kingdom
United States
PAGE 14
SOUTHEAST ASIA ATTRACTING GLOBAL SEL...
LAZADA IN SOUTHEAST ASIA
03
LAZADA ONLINE SHOPPING  SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015 PAGE 15MENU
LOGISTICS
PLATFORM
ASSORTMENT
MILLION8
CUSTOMERS
MILLION~5
DAILY VISITS
BILLION~$1.1
ANNUAL GMV
~30,500
ACTIVE SELLER
PART...
The information contained in this document contains statements relating to the business, financial performance and results...
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LAZADA - ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA, JULY TO SEPTEMBER 2015

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ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA, JULY TO SEPTEMBER 2015

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LAZADA - ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA, JULY TO SEPTEMBER 2015

  1. 1. ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  2. 2. 1. ONLINE SHOPPING TRENDS ONLINE SHOPPING EMBRACED BY ALL GENERATIONS BEST-SELLING CATEGORIES FROM BESTSELLERS TO LITTLE-KNOWN GEMS CUSTOMERS PREFER TO PAY BY CASH MOBILE-FIRST TRENDS IN SOUTHEAST ASIA 2. ONLINE SELLING TRENDS ONLINE SELLING EXPLOSION IN SOUTHEAST ASIA FROM THE QUIRKY TO THE PREMIUM SOUTHEAST ASIA ATTRACTING GLOBAL SELLERS 3. LAZADA IN SOUTHEAST ASIA CONTENTS 3 4 5 6 8 9 10 11 12 14 15
  3. 3. ONLINE SHOPPING TRENDS 01 LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015 PAGE 3MENU
  4. 4. SEA MY VN ID TH PH SG 28% 25% 20% 19% 8% 22% 27% 23% 20% 8% 30% 26% 20% 18% 6% 24% 20% 20% 24% 11% 27% 25% 19% 18% 10% 23% 24% 19% 22% 11% 33% 28% 19% 13% 7%Above 45 36-45 31-35 26-30 18-25 years old ONLINE SHOPPING EMBRACED BY ALL GENERATIONS PAGE 4MENU LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  5. 5. PAGE 5 BEST-SELLING CATEGORIES MOBILES & TABLETS • Mobile phones • Tablets • Batteries & chargers • Mobile accessories (e.g. cases, cables, screen guards, etc) FASHION For men, women, boys and girls: • Bags • Shoes • Clothing • Accessories (e.g. hats, socks, belts, ties & bows, cufflinks, gloves, scarves, etc). • Watches • Eyewear and sunglasses • Jewellery HOME & LIVING • Kitchen & dining • Bedding • Furniture • Outdoor & garden • Home improvement (e.g. tools, pest repellents, locks, etc.) • Lightings • Storage & organisation • Home décor • Bath HEALTH & BEAUTY • Beauty tools • Food supplements • Makeup • Hair care • Skincare • Medical supplies • Fragrances • Men’s care MENU LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  6. 6. PAGE 6 FROM BESTSELLERS TO LITTLE-KNOWN GEMS UNICYCLES & SELF-BALANCING SCOOTERS • Sales on Lazada sites in Southeast Asia doubled between August and September • Especially popular in the Philippines with sales volume doubling month-on-month in Q3 MOBILE PHONES • Performed well by volume particularly in Indonesia, the Philippines and Thailand • Demand in these countries driven by exclusive phone launches and deals • E.g. in the Philippines, eight exclusive phone launches and were 15 flash sales held in Q3 with brands such as Alcatel, Cherry Mobile, Lenovo and Xiaomi AIR PURIFIERS AND MASKS • Demand for air purifiers increased exponentially in Malaysia and Singapore, which were affected by the haze • Between August and September, sales volume increased three-fold in Malaysia and almost 15-fold in Singapore • N95 masks also sold well through Facebook click-throughs in Singapore MENU LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  7. 7. PAGE 7 OTHER GEMS Hands-free toothpaste dispenser, sewing machines, and electric home-made peanut butter machines are a trend in the Philippines. Filipinos are also taking to the outdoors, going for 4- and 6-men dome camping tents. They are taking security and safety seriously, equipping themselves with flashlights with stun gun taser, and with cameras — not just any camera — but a water-resistant watch with a 4GB hidden camera, a 5MP eyewear spy camera, and a spy pen camera. The Secret Garden series of colouring books found its way into Malaysians’ hearts. HOME PRODUCTS • In Vietnam, brands KINbar and PEST Reject topped the chart • Both brands offered their products at competitive prices on Lazada during Q3 • KINbar offers locks with alarm, which are novel items in the country. The brand has promoted the locks as essentials for Vietnamese whose main mode of transport is the motorcycle • PEST Reject sells ultrasound and electromagnetic pest repellents on Lazada. It is likely that the wet and humid season in Vietnam provides fertile grounds for mosquitoes and bugs to breed, driving sales of the repellents DIAPERS • Baby products, such as milk formula and milk bottles, emerged as a top best-selling category in Malaysia and Singapore • Diapers also popular in Malaysia, Singapore and the Philippines with growth in customers’ orders coming from non-metro areas for Indonesia and the Philippines • Brands including Drypers, Mamy Poko, Huggies and Goon feature strongly • Parents are attracted to the convenience of purchasing diapers online as these are bulky items required in bigger quantities at regular intervals • These products were also offered at exclusive rock-bottom prices on Lazada in these markets MEN’S FASHION • While Fashion is the domain of female shoppers, fashion-related products for men are sought after in all six countries • These include men’s watches, bags and satchels • In Malaysia, customers are also purchasing men’s silver and steel bracelets, and bangles FROM BESTSELLERS TO LITTLE-KNOWN GEMS MENU LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  8. 8. ID 1. 2. MY ePAYMENT ONLINE BANKING MANUAL BANKING PH ePAYMENT ePAYMENT ePAYMENTCOD TH ePAYMENT COD SG COD VN ePAYMENT COD * EPAYMENT = BY CREDIT CARD, DEBIT CARD, EWALLET ** ONLINE BANKING = BANK TRANSFER PAGE 8 CUSTOMERS PREFER TO PAY BY CASH Top two preferred payment method MENU LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  9. 9. PAGE 9 MOBILE-FIRST TRENDS IN SOUTHEAST ASIA IDSEA 6.9min MY PH THSG VN 6.6min 6.3min 8.0min 4.3min 7.9min 5.5min 6.2min 5.9min 5.8min 6.8min 3.7min 7.0min 4.6min Monthly average time spent per session on Lazada apps OF GMV COMES FROM MOBILE MILLION~16 ANDROID DOWNLOADS MILLION~5 IOS DOWNLOADS MILLION~13 LINE FOLLOWERS MENU LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  10. 10. ONLINE SELLING TRENDS 02 PAGE 10MENU LAZADA ONLINE SHOPPING & SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  11. 11. ONLINE SELLING EXPLOSION IN SOUTHEAST ASIA PAGE 11 New and Fast Growing Categories in Q3 NEW IN Q3 FAST-GROWING OTHER CATEGORIES MENU LAZADA ONLINE SHOPPING SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  12. 12. FROM THE QUIRKY TO THE PREMIUM PAGE 12 ID NOSE CLIPPERS IN PINK COLOUR, AND EYEBROW PENCILS EACH AT USD 0.30 KAWASAKI NINJA 1000 IN GREEN AT ~ USD 20,000 MITSUBISHI PAJERO V6 IN RED FOR ~ USD 8,000 AND INDUSTRIAL WATER FILTER AND PROFESSIONAL TELEPHOTO LENS IN BETWEEN CONDOMS ARE GOING FOR USD 0.30 79” HD TV FOR USD 3,500 FOOT COVERS AT USD 0.50 HUGE BULKY EQUIPMENT WITH TREADMILL AT USD 3,500 REFRIGERATOR AND AIR-CONDITIONER EACH PRICED USD 2,000 MY PH MENU LAZADA ONLINE SHOPPING SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  13. 13. FROM THE QUIRKY TO THE PREMIUM PAGE 13 SG BATHROOM WALL STICKER FOR USD 1.00 6-DOOR FRIDGE AT USD 3,000 COTTON BALLS AND CD-RS FOR USD 0.50 AERIAL CAMERA WITH DUAL REMOTE CONTROL AT ~ USD 3,500 CAMERA LENS CLEANER FOR USD 0.20 MOTORCYCLES FOR ~ USD 2,500 TH VN MENU LAZADA ONLINE SHOPPING SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  14. 14. Germany Japan Korea India Taiwan Hong Kong China United Kingdom United States PAGE 14 SOUTHEAST ASIA ATTRACTING GLOBAL SELLERS MENU LAZADA ONLINE SHOPPING SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  15. 15. LAZADA IN SOUTHEAST ASIA 03 LAZADA ONLINE SHOPPING SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015 PAGE 15MENU
  16. 16. LOGISTICS PLATFORM ASSORTMENT MILLION8 CUSTOMERS MILLION~5 DAILY VISITS BILLION~$1.1 ANNUAL GMV ~30,500 ACTIVE SELLER PARTNERS* MILLION~10 ACTIVE SKUs ~78% MARKETPLACE GMV 76 LAST MILE DISTRIBUTION HUBS 10 FULFILLMENT CENTERS 75 LOGISTICS PARTNERS *SELLER PARTNERS INCLUDE MARKETPLACE SELLERS AND RETAIL SUPPLIERS PAGE 16 LAZADA IN SOUTHEAST ASIA MENU LAZADA ONLINE SHOPPING SELLING IN SOUTHEAST ASIA JULY TO SEPTEMBER 2015
  17. 17. The information contained in this document contains statements relating to the business, financial performance and results of Lazada South East Asia Pte Ltd (“Lazada”) and is intended for general information purposes only. Some of the information made available contains information of third parties or may be based on statements by third parties. Lazada does not give any representation or warranty, whether express or implied, and no reliance should be placed on as to the accuracy, completeness or correctness of the information contained herein. Neither does Lazada claim proprietary rights in relation to such third party materials.   Third parties may quote from this report provided the quotations are attributed to “Lazada Group’s Online Shopping and Selling Quarterly Report”. Except as expressly mentioned, all intellectual property rights that exist in this report belong solely to Lazada.   In no event shall Lazada (and all its related affiliates, officers, employees or agents) be liable whatsoever (in negligence or otherwise), for any loss, or any direct, indirect, incidental, consequential, special, punitive or exemplary damages howsoever arising from the information contained in this document - even if Lazada has been advised specifically of the possibility of such damages arising - arising from the use or inability to use this report. This report should not form the basis of nor should it be relied upon in connection with any commitment or contract whatsoever.   Use of this report is at your own and sole risk. Further verification or advice is encouraged in the event any of the information contained in this report is intended to be used. Lazada Group’s Online Shopping and Selling Trends Report is based on proprietary data from quarter three (July to September) of 2015.

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