Social media 101

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Social media 101

  1. 1. The  Revolu*on  
  2. 2. Who  is  on  Facebook?  •  Fastest  growing  popula*on  segments:  •  Women:  26  -­‐  34  •  Highest  growth:  Women  over  55  
  3. 3. What  You  Lost  •  Anonymity  –  No  hiding  •  Privacy  –  GPS,  Foursquare,  “check  ins”,   tracking  •  Eli*sm:  Restric*ng  Access,  Old  Boys  Network  •  “The  Shadows”  –  Transparency  is  here:  What   is  done  in  secret  will  be  shouted  from  the   rooUops.  
  4. 4. Did  You  Know?  
  5. 5. Ok,  soo…  •  The  Revolu*on  is  here  –  like  it  or  not  •  Ques*on  is:  What  do  I  do  with  the  *mes  I   have  been  given  to  live  in?  
  6. 6. Who  Are  You  Connected  To?  
  7. 7. Successful  Social  Media  Marke*ng  •  1:  Strategy:  What  is  the  goal?  Measurable?   Time  sensi*ve?  Connected  to  a  person?  
  8. 8. Successful  Social  Media  Marke*ng  •  2:  The  “What”  •  Content  •  In  the  world  of  Social  Media,  CONTENT  is   KING.  
  9. 9. Successful  Social  Media  Marke*ng  •  3:  The  “Who”  •  Network  •  Which  pla_orm  works  best?     –  Facebook?   –  Twi`er?   –  YouTube?   –  Blog?  
  10. 10. Types  of  Marke*ng  •  Paid   –  Examples:  Facebook  or  Google  Ads   –  Campaigns   –  Pro:  Target  specific  demographics,  fast   –  Con:  Expensive,  not  based  on  rela*onships  •  Organic   –  Owned/Earned   –  Dynamic  conversa*ons   –  Con:  Time  investment,  crea*vity  required,  slow   –  Pro:  Leverage  word  of  mouth,  rela*onship-­‐based  
  11. 11. It’s  a  New  World  
  12. 12. 3  C ’s  of  Social  Media  Superstars  •  Content  –  Gets  their  a`en*on  •  Connec*on   –  Engagement  –  LIVE  interac*on  “I’ll  be  on  at  10am   to  answer  ques*ons”  •  Conversion  –  What  kind  of  bait  are  the  fish   bi*ng  on?  
  13. 13. Gaining  Fans  
  14. 14. How  Powerful  Is  Social  Media?  
  15. 15. Biggest  Fear  of  Social  Media  •  NEGATIVE  COMMENTS  •  They  were  saying  this  about  you  anyway,  at  least   now  you  know  and  can  CHANGE.  •  Iden*fy  unknown  bo`lenecks  to  growth  –  turn   nega*ves  into  posi*ves  •  Don’t  s*fle  complainers   –  It  builds  credibility  if  you  let  them  talk  about  problems   –  You  will  be  authen*c  instead  of  “slick”  
  16. 16. Social  Media  Lifestyle  •  10  Characteris*cs  of  a  Social  Media  Star  
  17. 17. #1  • Humility  –  Don’t  brag  or   boast  
  18. 18. #2  •  Passion  –  If  you’re  not  excited  about  your   product  or  service,  find  something  you  are   excited  about.  
  19. 19. #3:  Be  Inclusive  •  Recommend  and  endorse  peers  
  20. 20. #4:  Be  Engaging  •  Care  deeply  about  your  customers  •  If  you  are  just  using  them  to  serve  your  own   needs,  that  will  come  across  
  21. 21. #5:  Niche  Knowledge  •  Be  willing  to  answer  ques*ons  •  Share  knowledge  
  22. 22. #6:  Prolific  Content  Producer  •  If  you  can’t  do  it,  find  someone  who  can  help   you  produce  interes*ng,  compelling  content  
  23. 23. #7:  Add  Value  •  It’s  not  about  YOU  •  Think  about  how  to  GIVE  people  something   every  day,  even  if  they  haven’t  purchased  from   you  yet  
  24. 24. #8:  Be  Consistent  •  If  you  post  10  things  at  1am  and  then  don’t   post  again  for  a  week,  you  will  lose  your   audience  
  25. 25. #9:  Be  a  Leader  •  Social  Media  is  about  INFLUENCE  •  “He  that  believeth  he  leadeth  and  hath  no  one   following  him  is  only  taking  a  walk.”  •  Be  like  a  Shepherd   –  Protect   –  Provide   –  Encourage   –  Challenge  
  26. 26. #10:  Has  a  Proven  Track  Record  •  People  recommend  them  •  People  buy  from  people  they:   –  Know   –  Like   –  Trust  
  27. 27. Most  Valuable  Service  •  We  are  on  INFORMATION  OVERLOAD  •  Help  people  sort  through  the  noise   – Word  of  Mouth   – Rela*onships   – Trust  
  28. 28. Mobile  Marke*ng  •  250  million  ac*ve  users  accessing  Facebook  through   their  mobile  devices.  •  People  that  use  Facebook  on  their  mobile  devices  are   twice  as  ac*ve  on  Facebook  than  non-­‐mobile  users.  •  Next  Big  Trend:  Access  to  your  PHONE   –  Web   –  Text   –  Social  Networks  

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