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Ulf Grüner, www.ulfgruener.de, 2013ToexplorestrangenewworldsToseekoutnewlifeandnewcivilizationsToboldlygowherenoonehasgone...
Ulf Grüner, www.ulfgruener.de, 2013StorytellingmultimedialsocialwebBegriffe & Kategorien für den DiskursVersuch einer Syst...
Ulf Grüner, www.ulfgruener.de, 2013diskursbisher
Ulf Grüner, www.ulfgruener.de, 2013Er begreift früh: Nichts ist stärker als die Wirklichkeit,man muss nur die interessante...
Ulf Grüner, www.ulfgruener.de, 2013die gnadenhafteGegenwart desOriginalshttp://orthodoxie-in-deutschland.de über die IKONE
Ulf Grüner, www.ulfgruener.de, 2013Ikone:Authentizitätsbehauptung(Volker Wortmann, Köln 2003, Seite 219)
Ulf Grüner, www.ulfgruener.de, 2013Kurzgeschichtenhttps://twitter.com/novelsin3linesFelix FeneonLe MatinParis 1906
Ulf Grüner, www.ulfgruener.de, 2013screenshot felix feneon twitter
Ulf Grüner, www.ulfgruener.de, 2013
Ulf Grüner, www.ulfgruener.de, 2013IThe Birth of The New Journalism;Eyewitness Report by Tom WolfeParticipant Reveals Main...
Ulf Grüner, www.ulfgruener.de, 2013Robert S. Boynton http://www.thenewnewjournalism.com. In seinem Modell des New New Jour...
Ulf Grüner, www.ulfgruener.de, 2013„True stories“Die Prinzipien sind eigentlich simpel:„The New Journalism... uses complet...
Ulf Grüner, www.ulfgruener.de, 2013... proceeds scene by scene, much as in a movie"... incorporates varying points of view...
Ulf Grüner, www.ulfgruener.de, 2013... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedroc...
Ulf Grüner, www.ulfgruener.de, 2013Und wo Wolfe mehr dieOberfläche interessiert, mehrder Gestus und der Habitus,gräbt der ...
Ulf Grüner, www.ulfgruener.de, 2013... incorporates varying points of view"... Rigorously reported, the New Journalism rea...
Ulf Grüner, www.ulfgruener.de, 2013Die Journalisten bringen „a distinct set of cultural and social concerns to their work“...
Ulf Grüner, www.ulfgruener.de, 2013The new rulesof newsJournalists need to stop being so lazy and unimaginative. Here are ...
Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are...
Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are...
Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are...
Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are...
Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are...
Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are...
Ulf Grüner, www.ulfgruener.de, 2013an ongoing mission to help them understand thetruth.
Ulf Grüner, www.ulfgruener.de, 2013Die Deutsche Bühne, 08/2011
Ulf Grüner, www.ulfgruener.de, 2013Paul Bradshaw onlinejournalismblog.co.uk
Ulf Grüner, www.ulfgruener.de, 2013Authentizitätsfiktionen
Ulf Grüner, www.ulfgruener.de, 2013diskursbisherFazit
Ulf Grüner, www.ulfgruener.de, 2013Authentifizierungsstrategien
Ulf Grüner, www.ulfgruener.de, 2013Reportage als Ikone« Wer hinschaut .... wird hingeführt zur Schau desOriginals.»
Ulf Grüner, www.ulfgruener.de, 2013persönlicheAuthentizitätoderRollen-Authentizität
Ulf Grüner, www.ulfgruener.de, 2013„Transparencywould be a coreelement of ourjournalism“ (Dan Gillmore)
Ulf Grüner, www.ulfgruener.de, 2013+ O-Töne, Zitate+ Alltagssprache+ Geräusche, Atmo+ Transparenz (Making-of)+ Verortung i...
Ulf Grüner, www.ulfgruener.de, 2013ThesenDefinition
Ulf Grüner, www.ulfgruener.de, 2013ThesenDefinition1Wasist
Ulf Grüner, www.ulfgruener.de, 2013(1) ... ist immer mittendrin: hat nie Anfang und Ende... ist immer Fragment(2) ... ist ...
Ulf Grüner, www.ulfgruener.de, 2013ThesenDefinition2Wanngelingt
Ulf Grüner, www.ulfgruener.de, 2013Storytelling multimedial unterscheidet sich besonders durch1> Verknüpfung1>1 verschiede...
Ulf Grüner, www.ulfgruener.de, 2013Storytellingmultimedial ist gutgelungen, wenn es ...
Ulf Grüner, www.ulfgruener.de, 2013Storytelling multimedial ist gut gelungen, wenn es... uns irritiert... uns dazu bringt,...
Ulf Grüner, www.ulfgruener.de, 2013Storytelling multimedial ist gut gelungen, wenn es... transparent ist... unmittelbar is...
Ulf Grüner, www.ulfgruener.de, 2013SzenenPlot-PointsPlot-PointsCharaktereRelevanzStorytelling multimedial ist gut gelungen...
Ulf Grüner, www.ulfgruener.de, 2013ThesenDefinition3Wasbraucht
Ulf Grüner, www.ulfgruener.de, 2013Paul Bradshaw onlinejournalismblog.co.uk
Ulf Grüner, www.ulfgruener.de, 2013ContentContextCodeKuratierenWerkzeugeZusammenhangeigene Inhalte
Ulf Grüner, www.ulfgruener.de, 2013ContentContextCodeKuratierenKonkretionFormenWerkzeugeZusammenhangeigene InhalteKategori...
Ulf Grüner, www.ulfgruener.de, 2013KuratierenStrukturumsetzung
Ulf Grüner, www.ulfgruener.de, 2013ContentContextCodeTiefeInformationenunterschiedlicher Vertiefung:+ News+ Analyse+ Lexik...
Ulf Grüner, www.ulfgruener.de, 20131. Orientierung2. Drama und Dramaturgie3. Tempi4. Tiefe5. Interaktivität= zusammenfasse...
Ulf Grüner, www.ulfgruener.de, 2013ToexplorestrangenewworldsToseekoutnewlifeandnewcivilizationsToboldlygowherenoonehasgone...
Ulf Grüner, www.ulfgruener.de, 2013trendsperspektiven
Ulf Grüner, www.ulfgruener.de, 2013amorphdisruptive
FazitRapidPrototypingUlf Grüner, www.ulfgruener.de, 2013
Anette Novak, Former Editor of Norran, Board Member, World Editors Forum, SwedenNovak suggests that for newsrooms to truly...
Anette Novak, Former Editor of Norran, Board Member, World Editors Forum, SwedenNovak suggests that for newsrooms to truly...
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Reporter/innenproduzierengestaltenkuratierenDialog.Auswahl.Kontext, Einordnen.Ulf Grüner, www.ulfgruener.de, 2013
„Liquid Newsroom“ulfgruener.de | 2013beliefert seinPublikum laufend mitNachrichtenstets im passendenMediumSteffen Konrath...
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Thesen storytelling-multimedial-ulfgruener
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Thesen storytelling-multimedial-ulfgruener

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Thesen für Kriterien multimedialen Storytellings und ein kleiner Blick in die Geschichte des bisherigen Diskurses.

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Thesen storytelling-multimedial-ulfgruener

  1. 1. Ulf Grüner, www.ulfgruener.de, 2013ToexplorestrangenewworldsToseekoutnewlifeandnewcivilizationsToboldlygowherenoonehasgonebeforestartrek
  2. 2. Ulf Grüner, www.ulfgruener.de, 2013StorytellingmultimedialsocialwebBegriffe & Kategorien für den DiskursVersuch einer Systematik
  3. 3. Ulf Grüner, www.ulfgruener.de, 2013diskursbisher
  4. 4. Ulf Grüner, www.ulfgruener.de, 2013Er begreift früh: Nichts ist stärker als die Wirklichkeit,man muss nur die interessantestePerspektive wählen. Deshalb beobachteter nicht die Vögel, er beobachtet dieVogelbeobachter.http://www.zeit.de/2011/26/Fotograf-Martin-Parr/seite-2
  5. 5. Ulf Grüner, www.ulfgruener.de, 2013die gnadenhafteGegenwart desOriginalshttp://orthodoxie-in-deutschland.de über die IKONE
  6. 6. Ulf Grüner, www.ulfgruener.de, 2013Ikone:Authentizitätsbehauptung(Volker Wortmann, Köln 2003, Seite 219)
  7. 7. Ulf Grüner, www.ulfgruener.de, 2013Kurzgeschichtenhttps://twitter.com/novelsin3linesFelix FeneonLe MatinParis 1906
  8. 8. Ulf Grüner, www.ulfgruener.de, 2013screenshot felix feneon twitter
  9. 9. Ulf Grüner, www.ulfgruener.de, 2013
  10. 10. Ulf Grüner, www.ulfgruener.de, 2013IThe Birth of The New Journalism;Eyewitness Report by Tom WolfeParticipant Reveals Main Factors Leading to Demise of the Novel, Rise of New Style Covering EventsBy Tom WolfeFrom the February 14, 1972 issue of New York Magazine.I. The Feature Gamedoubt if many of the aces I will be extolling in this story wentinto journalism with the faintest notion of creating a "new"journalism, a "higher" journalism, or even a mildly improvedvariety. I know they never dreamed that anything they were goingto write for newspapers or magazines would wreak such evil havocin the literary world . . . causing panic, dethroning the novel as thenumber one literary genre, starting the first new direction inAmerican literature in half a century . . . Nevertheless, that is whathas happened. Bellow, Barth, Updike—even the best of the lot,Philip Roth—the novelists are all out there ransacking the literaryhistories and sweating it out, wondering where they now stand.Damn it all, Saul, the Huns have arrived. . .God knows I didnt have anything new in mind, much less anything literary, when I took my firstnewspaper job. I had a fierce and unnatural craving for something else entirely. Chicago, 1928, that wasthe general idea . . . Drunken reporters out on the ledge of the News peeing into the Chicago River at dawn. . . Nights down at the saloon listening to "Back of the Stockyards" being sung by a baritone who was onlya lonely blind bulldyke with lumps of milk glass for eyes . . . Nights down at the detective bureau—it was
  11. 11. Ulf Grüner, www.ulfgruener.de, 2013Robert S. Boynton http://www.thenewnewjournalism.com. In seinem Modell des New New Journalism zieht er Bilanz und erneuert das berühmte Ideal des New Journalism, 1973 von Tom Wolfe postuliert, aber Jahre,manche sagen Jahrhunderte,zuvor schon von anderen praktiziert –„reportorially based,narrative-driven long-form nonfiction“ mit„license to experiment“(Boynton, xi; zur Historie ab Seite xix )
  12. 12. Ulf Grüner, www.ulfgruener.de, 2013„True stories“Die Prinzipien sind eigentlich simpel:„The New Journalism... uses complete dialogue, rather than the snippets quoted in daily journalism"... proceeds scene by scene, much as in a movie"... incorporates varying points of view"... Rigorously reported, the New Journalism reads like a story‘". -... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“.New Journalism is „placing the author at the center of the story, channeling a characters thoughts, using nonstandard punctuation, and exploding traditional narrative forms“.„Wolfe went inside his characters heads; the New New Journalists become part of their lives.“Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. -„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.Die Journalisten bringen „a distinct set of cultural and social concerns to their work“Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
  13. 13. Ulf Grüner, www.ulfgruener.de, 2013... proceeds scene by scene, much as in a movie"... incorporates varying points of view"... Rigorously reported, the New Journalism reads like a story‘". -... „close-to-the-skinreporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“.New Journalism is „placing the author at the center of the story, channeling a characters thoughts, using nonstandard punctuation, and exploding traditional narrative forms“.„Wolfe went inside his characters heads; the New New Journalists become part of their lives.“Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. -„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.Die Journalisten bringen „a distinct set of cultural and social concerns to their work“Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
  14. 14. Ulf Grüner, www.ulfgruener.de, 2013... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“.New Journalism is„placing the author atthe center of the story,channeling a characters thoughts, using nonstandard punctuation, and exploding traditional narrative forms“.„Wolfe went inside his characters heads; the New New Journalists become part of their lives.“Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. -„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.Die Journalisten bringen „a distinct set of cultural and social concerns to their work“Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
  15. 15. Ulf Grüner, www.ulfgruener.de, 2013Und wo Wolfe mehr dieOberfläche interessiert, mehrder Gestus und der Habitus,gräbt der New New Journalismtiefer, ist umfassender amKontext interessiert.-„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.Die Journalisten bringen „a distinct set of cultural and social concerns to their work“Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.
  16. 16. Ulf Grüner, www.ulfgruener.de, 2013... incorporates varying points of view"... Rigorously reported, the New Journalism reads like a story‘". -... „close-to-the-skin reporting“, wie Boynton es nennt: „Drilling down into the bedrock of ordinary experience“.New Journalism is „placing the author at the center of the story, channeling a characters thoughts, using nonstandard punctuation, and exploding traditional narrative forms“.„Wolfe went inside his characters heads; the New New Journalists become part of their lives.“Und wo Wolfe mehr die Oberfläche interessiert, mehr der Gestus und der Habitus, gräbt der New New Journalism tiefer, ist umfassender am Kontext interessiert. -„Rigorously reported, psychologically astute, sociologically sophisticated, and politically aware“ ist die Kraft des New New Journalism, sagt Boynton.Die Journalisten bringen „a distinct set of cultural and social concerns to their work“Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridgethe gap between theirsubjective perspective and thereality they are observing“.Und: „They can render reality in a way that is both accurate and aesthetically pleasing“.The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
  17. 17. Ulf Grüner, www.ulfgruener.de, 2013Die Journalisten bringen „a distinct set of cultural and social concerns to their work“Boynton betont, dass den New New Journalists, mit denen er gesprochen habe, gemeinsam sei „they can bridge the gap between their subjective perspective and the reality they are observing“.Und: „They can renderreality in a way that isboth accurate andaesthetically pleasing“.The New New Journalism „experiments more with the way one gets the story“, u.a. mit „innovative immersion strategies“ (Boynton, xiii).
  18. 18. Ulf Grüner, www.ulfgruener.de, 2013The new rulesof newsJournalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is producedDan Gillmorguardian.co.uk, Saturday 3 October 2009http://www.guardian.co.uk/commentisfree/cifamerica/2009/oct/02/dan-gillmor-22-rules-news0
  19. 19. Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is producedDan Gillmorguardian.co.uk, Saturday 3 October 2009... invite ouraudience toparticipatein the journalism process,-> in a variety of ways-> a multi-directional flow of news and information-> in which the audience plays a vital role.1
  20. 20. Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is producedDan Gillmorguardian.co.uk, Saturday 3 October 2009-> in a variety of ways-> a multi-directional flowof news andinformation1
  21. 21. Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is producedDan Gillmorguardian.co.uk, Saturday 3 October 2009 1make conversationan essentialelement of our mission.We would create a service to notify online readers, should they choose to sign up for it, of errors weve learned about in our journalism.Users of this service could choose to be notified of major errors only (in our judgment) or all errors, however insignificant we may believe them to be.
  22. 22. Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is producedDan Gillmorguardian.co.uk, Saturday 3 October 2009 2Transparency wouldbe a core element of ourjournalism.One example of many: every print article would have an accompanying box called "Things We Dont Know," a list of questions our journalists couldnt answer in their reporting.TV and radio stories would mention the key unknowns. Whatever the medium, the organisations website would include an invitation to the audience to help fill in the holes, which exist inevery story.
  23. 23. Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is producedDan Gillmorguardian.co.uk, Saturday 3 October 2009an ongoing mission to help them understand the truth.We would replace PR-speak and certain Orwellian words and expressions with more neutral, preciselanguage3
  24. 24. Ulf Grüner, www.ulfgruener.de, 2013The new rules of newsJournalists need to stop being so lazy and unimaginative. Here are 22 ideas for changing the way news is producedDan Gillmorguardian.co.uk, Saturday 3 October 2009an ongoing mission to help them understandthe truth.4
  25. 25. Ulf Grüner, www.ulfgruener.de, 2013an ongoing mission to help them understand thetruth.
  26. 26. Ulf Grüner, www.ulfgruener.de, 2013Die Deutsche Bühne, 08/2011
  27. 27. Ulf Grüner, www.ulfgruener.de, 2013Paul Bradshaw onlinejournalismblog.co.uk
  28. 28. Ulf Grüner, www.ulfgruener.de, 2013Authentizitätsfiktionen
  29. 29. Ulf Grüner, www.ulfgruener.de, 2013diskursbisherFazit
  30. 30. Ulf Grüner, www.ulfgruener.de, 2013Authentifizierungsstrategien
  31. 31. Ulf Grüner, www.ulfgruener.de, 2013Reportage als Ikone« Wer hinschaut .... wird hingeführt zur Schau desOriginals.»
  32. 32. Ulf Grüner, www.ulfgruener.de, 2013persönlicheAuthentizitätoderRollen-Authentizität
  33. 33. Ulf Grüner, www.ulfgruener.de, 2013„Transparencywould be a coreelement of ourjournalism“ (Dan Gillmore)
  34. 34. Ulf Grüner, www.ulfgruener.de, 2013+ O-Töne, Zitate+ Alltagssprache+ Geräusche, Atmo+ Transparenz (Making-of)+ Verortung im Vertrauten+ Kontext
  35. 35. Ulf Grüner, www.ulfgruener.de, 2013ThesenDefinition
  36. 36. Ulf Grüner, www.ulfgruener.de, 2013ThesenDefinition1Wasist
  37. 37. Ulf Grüner, www.ulfgruener.de, 2013(1) ... ist immer mittendrin: hat nie Anfang und Ende... ist immer Fragment(2) ... ist immer Dialog(3) ... ist besonders nah: authentisch(4) ... ist immer trans-medial(5) ... muss experimentieren
  38. 38. Ulf Grüner, www.ulfgruener.de, 2013ThesenDefinition2Wanngelingt
  39. 39. Ulf Grüner, www.ulfgruener.de, 2013Storytelling multimedial unterscheidet sich besonders durch1> Verknüpfung1>1 verschiedener Medien Text, Foto, Grafik, Interaktivität, Video, Audio...1>2 verschiedener Plattformen Web, Google Glass, Radio, DAB+, TV, Smartphone, Tablet ...2> Partizipation des Publikums(von share & like bis Mitarbeit)>>> kurz: Kontext
  40. 40. Ulf Grüner, www.ulfgruener.de, 2013Storytellingmultimedial ist gutgelungen, wenn es ...
  41. 41. Ulf Grüner, www.ulfgruener.de, 2013Storytelling multimedial ist gut gelungen, wenn es... uns irritiert... uns dazu bringt, Fragen zu stellen... uns zum Klick & Share veranlasst>>> uns bewegt <<<
  42. 42. Ulf Grüner, www.ulfgruener.de, 2013Storytelling multimedial ist gut gelungen, wenn es... transparent ist... unmittelbar ist(„authentisch“)
  43. 43. Ulf Grüner, www.ulfgruener.de, 2013SzenenPlot-PointsPlot-PointsCharaktereRelevanzStorytelling multimedial ist gut gelungen, wenn es... zentral auf echtenSzenen basiert.Bei einem Ereignis passiert etwas.In einer Szene passiert mehr:In einer Szene kämpft jemand.
  44. 44. Ulf Grüner, www.ulfgruener.de, 2013ThesenDefinition3Wasbraucht
  45. 45. Ulf Grüner, www.ulfgruener.de, 2013Paul Bradshaw onlinejournalismblog.co.uk
  46. 46. Ulf Grüner, www.ulfgruener.de, 2013ContentContextCodeKuratierenWerkzeugeZusammenhangeigene Inhalte
  47. 47. Ulf Grüner, www.ulfgruener.de, 2013ContentContextCodeKuratierenKonkretionFormenWerkzeugeZusammenhangeigene InhalteKategorien:Struktur
  48. 48. Ulf Grüner, www.ulfgruener.de, 2013KuratierenStrukturumsetzung
  49. 49. Ulf Grüner, www.ulfgruener.de, 2013ContentContextCodeTiefeInformationenunterschiedlicher Vertiefung:+ News+ Analyse+ Lexikon+ Kommentar+ Timeline+ Interview... etc.TransparenzVorgeschichteDialogDialogLinksShareEmbedLikeCommentCrowdsourcingAggregationKuratierenCrowdsourcingKommentareMedienWeb-Video/Audio:HD - Remix - LiveOn-demandFoto: HD, Lytrointeraktiv & verknüpftmulti-platformSecondScreentrans-media:Kombination unterschiedlicherPlattformen und Medien+ parallele Verbreitung+ verknüpftes ErzählenMinutenprotokollLive-TickerTagebuchFeaturewann - was - woLinksVerlaufTimelineStreamZieleInteraktivitätOrientierung (Usability)mobilWerkzeugeZusammenhangeigene InhalteOrientierung (journalistischeKlarheit und Sprache)Dramaturgie… lineare und nicht-lineareRezeptionswege konzipierenunterschiedliche Tempi derErzählweise passendzur DramaturgieAngebote der individuellenVertiefungInteraktivitätTransparenzDialogTiefeVerlaufVerständlichkeitVerständnis
  50. 50. Ulf Grüner, www.ulfgruener.de, 20131. Orientierung2. Drama und Dramaturgie3. Tempi4. Tiefe5. Interaktivität= zusammenfassendes Kriterium aller vorherigen Kriterien
  51. 51. Ulf Grüner, www.ulfgruener.de, 2013ToexplorestrangenewworldsToseekoutnewlifeandnewcivilizationsToboldlygowherenoonehasgonebeforestartrek
  52. 52. Ulf Grüner, www.ulfgruener.de, 2013trendsperspektiven
  53. 53. Ulf Grüner, www.ulfgruener.de, 2013amorphdisruptive
  54. 54. FazitRapidPrototypingUlf Grüner, www.ulfgruener.de, 2013
  55. 55. Anette Novak, Former Editor of Norran, Board Member, World Editors Forum, SwedenNovak suggests that for newsrooms to truly move forward, newsroom managers need to consider creatingnew jobs, such as these seven:1.Traffic conductor– "Someone who knows how to drive traffic to where we canmonetise it," Ms Novak says. "It’s a very sobering experience to find out where your traffic is reallycoming from.”2.Editorial events director– a person who helps connect your editorialefforts with what is going on in the community.3.Crowd intake co-ordinator– “We need someone to guarantee we alwayshave the best pictures, videos, etc.,” Ms Novak says.4.Community journalism educator– to help people become bettercontributors.5.Transparency and integrity controller– to make it clearwhat information is from whom.6.Chief of crowd creativity– “We need to work to help make the crowd morecreative," Ms Novak says. We need to be more specific and more inviting to get them to think morepositively and more creatively, she adds.7.Editorial quantifier– if we are to survive, Ms Novak says, we need to calculatewhat content is interesting to readers. We need to move our thinking from “clicks” (on an article) to“time” (spent on reading it).Ulf Grüner, www.ulfgruener.de, 2013
  56. 56. Anette Novak, Former Editor of Norran, Board Member, World Editors Forum, SwedenNovak suggests that for newsrooms to truly move forward, newsroom managers need to consider creatingnew jobs, such as these seven:1.Traffic conductor– "Someone who knows how to drive traffic to where we canmonetise it," Ms Novak says. "It’s a very sobering experience to find out where your traffic is reallycoming from.”2.Editorial events director– a person who helps connect your editorialefforts with what is going on in the community.3.Crowd intake co-ordinator– “We need someone to guarantee we alwayshave the best pictures, videos, etc.,” Ms Novak says.4.Community journalism educator– to help people become bettercontributors.5.Transparency and integrity controller– to make it clearwhat information is from whom.6.Chief of crowd creativity– “We need to work to help make the crowd morecreative," Ms Novak says. We need to be more specific and more inviting to get them to think morepositively and more creatively, she adds.7.Editorial quantifier– calculate what content is interesting to readers. We needto move our thinking from “clicks” (on an article) to “time” (spent on reading it).verkaufenverkaufendialogdialogdialogqualitätqualitätUlf Grüner, www.ulfgruener.de, 2013
  57. 57. RollenKompetenzenAbläufeStrukturenUlf Grüner, www.ulfgruener.de, 2013
  58. 58. Reporter/innenulfgruener.de | 2013produzierengestaltenkuratierenUlf Grüner, www.ulfgruener.de, 2013
  59. 59. Reporter/innenproduzierengestaltenkuratierenZitate, O-Töne, Szenen.Visualisierung.News.Ulf Grüner, www.ulfgruener.de, 2013
  60. 60. Reporter/innenproduzierengestaltenkuratierenKontext.Transparenz.Kontrolle, Filter.Ulf Grüner, www.ulfgruener.de, 2013
  61. 61. Reporter/innenproduzierengestaltenkuratierenDialog.Auswahl.Kontext, Einordnen.Ulf Grüner, www.ulfgruener.de, 2013
  62. 62. „Liquid Newsroom“ulfgruener.de | 2013beliefert seinPublikum laufend mitNachrichtenstets im passendenMediumSteffen Konrath http://www.nextlevelofnews.com/2012/02/how-the-liquid-newsroom-will-change-the-process-of-real-time-news-curation.html
  63. 63. -> Agile Newsroomulfgruener.de | 2013beliefert seinPublikum mit Analyse& Hintergrundkombiniert diepassenden Medienhat wechselnde Teamsnach Thema & Anlaß
  64. 64. Ulf Grüner, www.ulfgruener.de, 2013ToexplorestrangenewworldsToseekoutnewlifeandnewcivilizationsToboldlygowherenoonehasgonebeforestartrek

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