Young lions @cannes2013 day one presentations


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Day one presentations

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Young lions @cannes2013 day one presentations

  1. 1. Young Lions @cannes2013-Day One Presentations
  2. 2. Lecture: GE Focus Forward : Thecreativity of re-inventing the everydayMr. Toilet-Jack SimOscar Winner Jessica Yu
  3. 3. The world is waiting forordinary people doingextra ordinary things--Even shit can be sexywith humour
  4. 4. It is advertisers’ job to maketaboos appealing whichcan be considered as a greatopportunity
  5. 5. Invisible helmet- Managingwill last long butimpossibleis nothing
  6. 6. Outcome of the lecture:Instead of traditional advertising,content marketing is the key for bettersolutions.‘Making the world a better place.’
  7. 7. Lecture: Celebrities and the mediaModerator: ‘The Digital Man of the Year’ Martin ClarkeMartha StewartNick CannonMelanie Brown
  8. 8. Twitter is a new tool thatallows people withextensive followers toconduct surveys due to itseasy access and fastresponse feature.Brands should use theircelebrities’ power onsocial media withoutdisturbing followers
  9. 9. Outcome of the lecture:1. Do not forget that celebrities arebrands and also your brands must beassociated with them2. It is important to be authentic3. Celebrities should not post entrywithout thinking twice
  10. 10. Lecture: You need an enemyPete FavatShepherd Fairey
  11. 11. Elegant, catchy this kindof design is to cloaksomething which isactually sinister.
  12. 12. You have to accept thatvisuals are persuasiveThe conformist thing to do isactually is the radical thing
  13. 13. Outcome of the lecture:First thing you should think of is whothe enemy is in your story in order totake the right actions
  14. 14. Lecture: 1+1=3- A formula for CreativeAlchemyKentaro Kimura
  15. 15. Advertising is changingunconscious to conscious andby exploring the unconsciousyou can come up with abrilliant idea
  16. 16. creating an ideaNew idea is alwaysthe combinationof the oldDo not copy. Findthe underliningfundamentalsQuestion thestandardThere is no smokewithout fireAnything you canimagine you canmake real
  17. 17. Outcome of the lecture:No matter how difficult the situationmay be, there is always a solution
  18. 18. Lecture: Human Behaviour- Measuringemotions to improve effectiveness ofonline video adsRene RechtmanMihkel Jaatma
  19. 19. Emotional advertisingcampaigns are moreeffective than rationalcampaigns
  20. 20. Watch out!! sb is watchingyou. Introduction toneuromarketing
  21. 21. Outcome of the lecture:Emotions are fundamentals of storytelling