In websites, as in print, typefaces are important tools that can be effective in supporting the overall design. But how can we be sure that the typeface we choose does not communicate something we don’t want it to communicate? Today, the possibility of embedding any font we like into websites gives us the opportunity to do away with the monotony of the past web fonts. This is a big step forward, but we must be careful when choosing a font.
Every font style explains something that the text does not say.
Every font style has its own character that can be seen throughout our design.
There is no such thing as a neutral typeface.
Even though it seems to be the most obvious and simple thing, choosing a typeface can be paralysing. Everyone, from the beginner to the most experienced designer, has doubts when they bring up the typeface menu.
Although we cannot follow real rules and most designers base their choices on their own experience and good sense, during this talk, we are going to analyse some font examples in order to understand how we can recognize the “character” and “behaviour” of the most used Google (and other) typefaces.