Mobile recruiting Matt Alder

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Presented by Matt Alder at the UK Recruiter Recruitment Industry Conference in November 2012

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Mobile recruiting Matt Alder

  1. 1. + Mobile Matt Alder ©MetaShift 2012
  2. 2. + Introductions www.metashift.co.uk www.Link2Matt.com
  3. 3. + What we’re going to cover  The Mobile Landscape  Adaptation and Revolution  Practicalities  Case Study © MetaShift 2011
  4. 4. + The Mobile Landscape © MetaShift 2012 © MetaShift 2011
  5. 5. + © MetaShift 2012
  6. 6. + © MetaShift 2012
  7. 7. + © MetaShift 2012
  8. 8. + All I want for Christmas is a….……..Google Nexus, iPad Mini, Microsoft Surface, Kindle Fire
  9. 9. + The Rise of “Dual Screening” © MetaShift 2012
  10. 10. + Mobile isn’t Mobile © MetaShift 2012
  11. 11. + Social is Mobile Facebook – 425 million mobile users Twitter – 77 million mobile users © MetaShift 2012
  12. 12. + What about Recruitment? © MetaShift 2012
  13. 13. + Mobile Survey Stats  Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics)  72% interested in receiving career information via their phone  63% have already search for a job on their mobile  48% had already applied for a job on their mobile  79% of those who hadn’t applied for a job would in the future  84% Thought companies should have separate mobile recruitment sites © MetaShift 2012
  14. 14. + Job Boards are Mobile 16% of traffic is mobile 15% of traffic is mobile © MetaShift 2012
  15. 15. + Your Audience is Already There © MetaShift 2012
  16. 16. + Adaptation and Revolution © MetaShift 2012 © MetaShift 2011
  17. 17. + mSite or App? © MetaShift 2012
  18. 18. + Optimising – The Technology © MetaShift 2012
  19. 19. + Optimising The Medium © MetaShift 2012
  20. 20. + Optimising – The Platform © MetaShift 2012
  21. 21. + Optimising – The Platform © MetaShift 2012
  22. 22. + Application ProcessesLinkedIn / Online Profile Cloud Based Upload (Dropbox, Google Drive, Evernote, Job Board) ATS Integration © MetaShift 2012
  23. 23. + Mobile First Application Processes © MetaShift 2012
  24. 24. + Responsive or Not Responsive? © MetaShift 2012
  25. 25. + Practicalities © MetaShift 2012
  26. 26. + Call to Action & Conversion! © MetaShift 2012
  27. 27. + Top Tip = Don’t do this © MetaShift 2012
  28. 28. + Video © MetaShift 2012
  29. 29. + Checklist
  30. 30. + A Quick Case Study © MetaShift 2012
  31. 31. + AT&T
  32. 32. + AT&T
  33. 33. + AT&T
  34. 34. + Further Resources Mobile Recruiting Report 2012 MetaShift Mobile Readiness Audit © MetaShift 2012
  35. 35. Digital Mobile SocialRecruitment Strategy matt@metashift.co.uk

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