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Lisa Jones at July 2013 Directors Event

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Lisa Jones ran an interactive session on using social media to find and attract recruiters to work for you .. you may even learn how to never pay a rec2rec fee again!

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Lisa Jones at July 2013 Directors Event

  1. 1. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Recruiting Recruiters (DIY) @LisaMariJones Barclay Jones
  2. 2. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Any Rec2Recs in the room?
  3. 3. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Do you do your own recruitment? If you use a rec2rec – why? £?
  4. 4. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Attract, Search, Question Make your business (and you) approachable Check them out – and ask the right questions! Actively search
  5. 5. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Are you actually “approachable” online? “Our business thrives because we have the best recruiters working for us, so please get in touch if you’d like to discuss how you work for us” What message is the above saying to your candidates, clients and ideal talent?
  6. 6. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Takeaways for Approachability • You and the other managers’ LinkedIn profiles • Your LinkedIn company page services and regular updates (and banners) – remember your followers! • Clearly Facebook! • Regular tweets / pins • Email signatures • Website (is your Meet the Team page “you”?)
  7. 7. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Search Jobs advertised – who and how? (Decent quality?) Recruiter license anyone? “Top” staff How influential are they? Your company followers The followers of your competitors
  8. 8. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Ask the right questions • Aren’t they “digital recruiters” now? • You don’t ask them if they recruit, so don’t ask them if they use social media • Competency-based questions (like for your externals) • If they’re “rogue” now, they’ll be “rogue” with you • “Tease” out answers about privacy • Check if you’re hiring a hairdresser!
  9. 9. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Due Diligence • How do they “look” online? • What is their Twitter following like? • How have they sourced jobs using social media? • How do they source talent using social media? • How do they advertise their roles? • Have they ever won a client through social media activity? • What stats (proof) have they got to demonstrate?
  10. 10. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Case study • 45 head recruitment agency • £75k last year on rec2rec • None of the recruits are there now • The recruits who approached direct: o Researched the brand o “Bought in to” the brand o Are still with the recruiter o Are doing “great”
  11. 11. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Internal Recruitment I dare you to have innovative tech to attract the best talent Question Search Attract
  12. 12. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Recruit your own talent? • Build a platform to be found Recruit • Actively source the • Ask the right questions Recruiter
  13. 13. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Lisa Jones www.barclayjones.com www.barclayjones.com/blog @LisaMariJones
  14. 14. Recruitment Technology | Social Media Strategy | Virtual IT Director #recnet Any questions? @LisaMariJones 0333 9000 987hello@barclayjones.com

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