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Congreso Web 2019 - Aprende de errores web de otros emprendedores

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Ponencia de Gorka Goikoetxea en Congreso web de Zaragoza 2019.
Aprende de errores web de otros emprendedores

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Congreso Web 2019 - Aprende de errores web de otros emprendedores

  1. 1. Congreso Web 2019 Gorka Goikoetxea Egizabal Aprende de errores de otros emprendedores
  2. 2. Gorka Goikoetxea @SeoBilbao ● Errores web de otros emprendedores. ● Afrontar tu presencia online. ● Contratar proveedores. ● Saber comunicar al cliente. De qué hablaremos hoy
  3. 3. Gorka Goikoetxea Freelance en SEO, Google Ads y Analítica. Posiciono a empresas en Internet para vender más. Formo a empresas y profesionales en marketing. Impulso Evento SEO Bilbao. EnganchadoaInternet.com
  4. 4. Gorka Goikoetxea @SeoBilbao Soy de Bilbao
  5. 5. Gorka Goikoetxea @SeoBilbao 1- Empezar con desventaja
  6. 6. Proyecto mínimo viable
  7. 7. Fácil de comunicar y recordar
  8. 8. Gorka Goikoetxea @SeoBilbao ● Comprueba que está libre. ● Averigua si tiene connotaciones. ● Investiga su pasado. Elegir dominio
  9. 9. Postwall.co
  10. 10. Gorka Goikoetxea @SeoBilbao Connotaciones internacionales ● Mitsubishi Pajero ● Nissan Moco ● Ford Corrida ● Mazda Laputa ● Lamborghini Reventón
  11. 11. Connotaciones interprovinciales
  12. 12. Gorka Goikoetxea @SeoBilbao Proyecto mínimo viableReserva todas las redes sociales
  13. 13. Gorka Goikoetxea @SeoBilbao Protégete
  14. 14. Diapo
  15. 15. 2- No dar valor a la web
  16. 16. Tu sobrino, no es la mejor opción
  17. 17. Gorka Goikoetxea @SeoBilbao ● Busca y confía en un profesional. ● Deja por escrito condiciones, plazos, pagos, alcance... ● Involúcrate y aporta todo el material (textos, fotos...) ● Lo barato sale caro, lo gratis tiene truco. Quién hace la web
  18. 18. Proyecto mínimo viable
  19. 19. Gorka Goikoetxea @SeoBilbao ● Nunca estará perfecto. ● A nadie le importará, excepto a ti. ● Opta por un diseño no recordable. ● Función contacto o suscripción Proyecto mínimo viable
  20. 20. 3- No ser autocrítico
  21. 21. Gorka Goikoetxea @SeoBilbao Orientación a cliente ¿De qué tipo eres? Quiero una web para mis clientes. Quiero una web para mi empresa.
  22. 22. La primera impresión... Visita en móvil y después en PC Test 6 segundos: ● De qué va la página ● Qué puedo hacer en ella
  23. 23. 3- Contratar paquetes de marketing
  24. 24. ● http://contratatuweb.es/servicio-posicionamiento-seo.htm Con va la diapo Super SEO
  25. 25. SuperSEO
  26. 26. Me quitan las keywords de las manos
  27. 27. No te pueden garantizar posiciones
  28. 28. Adwords tirado de precio
  29. 29. Gorka Goikoetxea @SeoBilbao La verdad por delante
  30. 30. Gorka Goikoetxea @SeoBilbao La verdad por delante
  31. 31. Algunos se lo curran más
  32. 32. EnganchadoaInternet.com @SeoBilbao 4- Trabajar sin datos fiables ● Filtrar spam. ● Filtrar o separar tráfico interno. ● Etiquetar enlaces. ● Implementar píxeles de seguimiento. ● Configurar embudos de conversión Definir objetivos.
  33. 33. Seguimiento duplicado ● Cambio brusco. ● Tasa de rebote tiende a cero. ● Aumento páginas vistas.
  34. 34. 5- Hablar solo de YO Yo Tú
  35. 35. Otros perfiles públicos
  36. 36. Aprovecha MyBusiness
  37. 37. Aprovechando recursos
  38. 38. Aprovechando recursos
  39. 39. 6- No ser tú el ponente
  40. 40. Gorka Goikoetxea @SeoBilbao Sal de la oficina
  41. 41. Gorka Goikoetxea @SeoBilbao ● Empieza con ventaja. ● Da valor a tu web. ● Sé autocrítico. ● Contrata proveedores y servicios creíbles. ● Orientate a cliente ● Consigue testimonios reales ● Se feliz con tu proyecto :-) Conclusión en positivo
  42. 42. Error extra: hacer esto ¿Preguntas?
  43. 43. Muchas gracias. ¿Preguntas? Gorka Goikoetxea gorka@enganchadoainternet.com

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