Social Media Taster Webinar Aug 2009

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Part 1 of the August Social Media for Business Webinar.

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  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • 2. and 3. FB Main Site 4. And 5. Technorati State of the Blogosphere - Universal McCann (March 2008) 6. ZDNet http://blogs.zdnet.com/BTL/?p=12919 7. Counted on Twitter About Us section 8. YouTube Corporate info
  • Facebook Corp 3. ZDNet http://blogs.zdnet.com/BTL/?p=12919 4. Boomer Lifestyle http://boomerlifestyle.com/blog/boomers-seniors-retirees-need-to-replace-income-lost-in-recession-have-you-discovered-how-to-get-linked-in-to-the-social-networking-sites-to-assist-in-your-job-search/ Last 2: Ofcom report into Social Networking
  • Me Background: Sales, Marketing and PR Currently: Account Manager and Social Media Consultant with UKNetWeb UKNetWeb: Specialises in the technical aspects of web design and ecommerce
  • Social Media Taster Webinar Aug 2009

    1. 1. Social Media for Business Social Media Taster Webinar August 2009
    2. 2. Aren Grimshaw <ul><li>Traditional marketing and media background </li></ul><ul><li>Works with SMEs to get the most from their marketing </li></ul><ul><li>Organiser of Cornwall Twestival and lead organiser of Cornwall Twestival Local </li></ul><ul><li>Co-Founder of Cornwall Social Media Café </li></ul><ul><li>Marketing Director at Tonick Media, publisher of Business Cornwall </li></ul><ul><li>Working with a range of companies to help them get the most from their Social Media activities </li></ul>
    3. 3. Overview <ul><li>What is Social Media? </li></ul><ul><li>Why now? </li></ul><ul><li>The Technology </li></ul><ul><li>Who’s using it? </li></ul><ul><li>How are they using it? </li></ul><ul><li>Social Media in Action: Examples </li></ul><ul><li>Planning your approach </li></ul><ul><li>The Challenges </li></ul><ul><li>Getting Started </li></ul><ul><li>Further Reading </li></ul>
    4. 4. <ul><li>“ Social Media is media designed to be </li></ul><ul><li>disseminated through social interaction, created using highly accessible and scalable publishing techniques.” </li></ul><ul><li>Wikipedia </li></ul>What is Social Media? A Definition
    5. 5. What is Social Media? The Key Aspects Sociology + Technology Many to Many Conversational Shared Meaning Community Authentic Real-Time UGC / CGM
    6. 6. Why Now? Generation Y Computing Power Broadband Home Computers Mobile Power
    7. 7. The Technology Blogs Social Networks Live Casting Forums File / Doc Sharing Social Bookmarks Wiki Sites Virtual Worlds Podcasting Instant Messaging
    8. 8. The Technology What do you use? <ul><li>What Social Media platforms </li></ul><ul><li>are you already using in your business? </li></ul><ul><li>Add your answer to the chat window </li></ul><ul><li>on the right of your screen. >>> </li></ul>
    9. 10. Who is using it? SMEs / SMBs The Media Politicians Not for Profits Corporations Governments Lobbyists Individuals
    10. 11. Who is using it? Some Statistics <ul><li>Facebook has more than 250m active users </li></ul><ul><li>More than 120m FB users log on every day </li></ul><ul><li>8m+ FB users become fans of Pages every day </li></ul><ul><li>77% of active internet users read blogs </li></ul><ul><li>133m+ blogs indexed by Technorati </li></ul><ul><li>Time spent on Twitter has soared 3,702% YoY </li></ul><ul><li>LinkedIn gains 1 new user per second </li></ul><ul><li>Executives from all Fortune 500 companies on LinkedIn </li></ul><ul><li>10 hours of video uploaded to YouTube every minute </li></ul>
    11. 12. Who is using it? Some Demographics <ul><li>Highest indexing age groups on Facebook are those 25-34 (27%) and 35-49 (23%) </li></ul><ul><li>Fastest growing user group on Facebook is 35+ </li></ul><ul><li>The average age of a Twitter user is 31 </li></ul><ul><li>The average age of a MySpace user is 27 </li></ul><ul><li>The average age of a LinkedIn user is 41 </li></ul><ul><li>The average earnings of a LinkedIn user is $109k </li></ul><ul><li>46% of LinkedIn users are Decision Makers </li></ul><ul><li>ABC1s are more likely to have a Facebook profile </li></ul><ul><li>C2DEs are more likely to have MySpace profile </li></ul>
    12. 13. How are they using it? Research Marketing Customer Service Collaboration Engagement Sales SEO Public Relations
    13. 14. How are you using it? <ul><li>How are you using </li></ul><ul><li>Social Media in your business? </li></ul><ul><li>Add your answer to the chat window </li></ul><ul><li>on the right of your screen. >>> </li></ul>
    14. 15. Social Media in Action: Goldcorp Inc. <ul><li>“ Goldcorp Challenge” launched March 2000 </li></ul><ul><li>Prize of $575,000 on offer </li></ul><ul><li>Published 400mb of information </li></ul><ul><li>Over 1,000 people from more than 50 countries took part </li></ul><ul><li>Identified 110 targets (50% previously unidentified) </li></ul><ul><li>Over 80% of targets yielded substantial quantities of gold </li></ul><ul><li>Took company from underperforming $100m to $9bn </li></ul>Source: Wikinomics
    15. 16. Social Media in Action: Dell <ul><li>Over 600,000 Twitter followers </li></ul><ul><li>Used to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price </li></ul><ul><li>Over $3m sales attributed to Twitter ($2m Dell outlet sales / over $1m in other Dell.com purchases.) </li></ul>
    16. 17. Social Media in Action: Business Cornwall <ul><li>Niche magazine and community website </li></ul><ul><li>Aimed at businesses in Cornwall, UK </li></ul><ul><li>4,300+ printed magazine subscribers </li></ul><ul><li>7,000+ web visits </li></ul><ul><li>Presence on key social networks </li></ul><ul><li>Content shared on other platforms </li></ul><ul><li>Easy to share content </li></ul>
    17. 18. Planning your approach 10 Steps <ul><li>Set up Alerts </li></ul><ul><li>Research your community </li></ul><ul><li>Define Clear Objectives </li></ul><ul><li>Identify your Strategy </li></ul><ul><li>Link to Technology </li></ul><ul><li>Set Clear Guidelines </li></ul><ul><li>Implement </li></ul><ul><li>Monitor </li></ul><ul><li>Review </li></ul><ul><li>Adapt Accordingly </li></ul>
    18. 19. The Challenges Noise Lack of Control Time Over-Stretching Fragmentation Measurement Etiquette Flux
    19. 20. Getting Started <ul><li>Find your existing connections first </li></ul><ul><li>Ensure alerts and analytics are working </li></ul><ul><li>Listen to conversations first </li></ul><ul><li>Engage in conversations / Engage with complaints </li></ul><ul><li>Test, Monitor, Review and Tweak approaches </li></ul><ul><li>‘ Content is king’ </li></ul><ul><li>Be ethical in your actions / respect etiquette </li></ul><ul><li>Keep it relevant to your audience </li></ul><ul><li>Be clear in your objectives </li></ul><ul><li>Don’t overstretch </li></ul>
    20. 21. Thank you for listening www.tonickmedia.com

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