Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media: Making More of Your Website


Published on

Toby Parkins presentation on making more of your website with Social Media. Delivered to delegates at the UKNetWeb / Niddocks Social Media Taster Course - Social Media for Business session on Thursday 7th May.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Social Media: Making More of Your Website

  1. 1. Social Media Taster Course 4. Making more of your website Toby Parkins UKNetWeb Limited
  2. 2. 4. Making more of your website <ul><li>What can be done? </li></ul><ul><li>What’s the benefit of that? </li></ul><ul><li>Who’s doing it? </li></ul><ul><li>Where do I start? </li></ul><ul><li>Making the most of your resources </li></ul><ul><li>Does it make any money? </li></ul>
  3. 3. What can be done? <ul><li>User Generated Content </li></ul><ul><li>Integrated Blogs / Microblogs </li></ul><ul><li>Live Chat / Virtual Assistance </li></ul><ul><li>Sharing Functionality </li></ul><ul><li>Social Connections </li></ul><ul><li>Content Libraries </li></ul><ul><li>Passive Marketing </li></ul><ul><li>Customisation and Integration </li></ul>
  4. 4. What’s the benefit of that? <ul><li>Increases website ‘Stickiness’ </li></ul><ul><li>Helps customers make informed choices </li></ul><ul><li>Increases site traffic </li></ul><ul><li>Drives Word of Mouth recommendation / referral </li></ul><ul><li>Builds credibility </li></ul><ul><li>More ‘Shop Windows’ </li></ul>
  5. 5. Making the most of your resources <ul><li>Streamline processes </li></ul><ul><li>Make the most of technology </li></ul><ul><li>The power of communities </li></ul><ul><li>Reuse information </li></ul>
  6. 6. Who’s doing it? <ul><li>Locally </li></ul><ul><li>Poppy Treffry </li></ul><ul><li>UKNetWeb </li></ul><ul><li>British International Helicopters </li></ul><ul><li>Nationally </li></ul><ul><li>Littlewoods </li></ul><ul><li>Internationally </li></ul><ul><li>Nokia </li></ul><ul><li>Zappos </li></ul>
  7. 7. Where do I start? - Actions <ul><li>Set up the following for your business: </li></ul><ul><li>A Facebook Page </li></ul><ul><li>A Wordpress Blog </li></ul>
  8. 8. Case Study – Poppy Treffry
  9. 12. Making the most of your resources - Tips <ul><li>Incorporate a Blog in your website </li></ul><ul><li>Utilise RSS Feeds </li></ul><ul><li>Feed content into other spaces </li></ul><ul><li>Link spaces together </li></ul><ul><li>Let your customers help you </li></ul><ul><li>Work with your developer </li></ul>
  10. 13. Does it make any money? - Zappos <ul><li>Strong Customer Focus </li></ul><ul><li>User Generated Content </li></ul><ul><li>Use of video to communicate messages </li></ul><ul><li>Extensive Content Library </li></ul><ul><li>Social Profiles and Engagement </li></ul><ul><li>Integrated Blog </li></ul>
  11. 14. Does it make any money? <ul><li>Over the years, our focus on service </li></ul><ul><li>has resulted in our fast growth , driven primarily by repeat customers and word of mouth . </li></ul><ul><li>Zappos </li></ul>
  12. 15. Show me the money… <ul><li>Gross Merchandise Sales: at Zappos </li></ul><ul><li>1999: Almost nothing </li></ul><ul><li>2000: $ 1.6m </li></ul><ul><li>2001: $ 8.6m </li></ul><ul><li>2002: $ 32m </li></ul><ul><li>2003: $ 70m </li></ul><ul><li>2004: $184m </li></ul><ul><li>2005: $370m </li></ul><ul><li>2006: $597m </li></ul><ul><li>2007: $840m </li></ul><ul><li>2008: Over $1 billion </li></ul>
  13. 16. Social Media for Business – More info <ul><li>Visit the UKNetWeb Blog </li></ul><ul><li>Connect with me on Facebook, LinkedIn and Twitter </li></ul><ul><li>Check out our presentations on Slideshare and You Tube </li></ul>
  14. 17. Social Media for Business Services <ul><li>Social Media Workshops (Team or Individual) </li></ul><ul><li>Strategies / Action Plans for Business </li></ul><ul><li>Coaching and Training </li></ul><ul><li>Web Design and Development Services </li></ul><ul><li>Customisation and Integration </li></ul>