Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO

657 views

Published on

Topic: Future Proofing Your SEO

This year Google released fresh Panda and Penguin algorithm updates. The updates have shaken up the world of search and forced digital marketers to change their approach to SEO. By future proofing your website you can make sure that your SEO strategy is both sustainable and profitable.

Key takeaways:
Conduct a 10 minute SEO health check
How to meet the Google Webmaster Guidelines
Panda proof your content for future updates
Penguin proof your backlinks for future updates
How to detect and remove unnatural links (tips and tools)
When to use the Google Disavow Tool
How to submit a Google Reconsideration Request
Successful content marketing strategies
Sustainable inbound marketing techniques
SEO checks you can (and should) do every day

Published in: Technology, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
657
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
24
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • This will help you whether you’ve already upgraded or not.
  • This will help you whether you’ve already upgraded or not.
  • CHANGE COLOURS
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • DON’T WORRY _ They’ll be online.Editorspreadhseets2 screensTheres a bit more too it like merging negatives to but this is a basic guide … there’s a comprehensive gudie from google I can send you a link to.Might seem complicated but do it before they do it for you….
  • Oliver Ewbank - OTE Birmingham - Future Proofing Your SEO

    1. 1. By Oliver Ewbank (@Koozai_Ollie) FUTURE PROOFING SEO #EDGEBHAM – SEPTEMBER 2013
    2. 2. SEO IS CHANGING
    3. 3. SUSTAINABLE SEO
    4. 4. ON-PAGE OPTIMISATION
    5. 5. META DATA
    6. 6. TECHNICAL SEO
    7. 7. WHAT ARE RICH SNIPPETS? “Structured markup is a way of annotating information already on your website to help Google and others understand information more precisely.” Source: Google
    8. 8. POSSIBLE MARKUPS
    9. 9. HOW TO USE YOUR BLOG
    10. 10. QUALITY COPY
    11. 11. DON’T DUPLICATE
    12. 12. THE SOLUTIONS
    13. 13. LINK ANALYSIS
    14. 14. RECONSIDERATION REQUEST
    15. 15. Links on SEO directories, blog networks, advertorial networks and any other SEO ‘scheme’ should be removed, disavowed or nofollowed Will the link deliver referral traffic (if nothing else)? If the link is there for no other reason than SEO, then it’s unnatural GENERAL GUIDELINES
    16. 16. AVOID THESE TOO
    17. 17. LINK ANALYSIS TOOLS
    18. 18. Anchor Text: Natural? REVIEW DATA IP Address: Suspicious? PageRank: Too good to be true? Relevancy: Irrelevant?
    19. 19. NofollowRemove LINK OPTIONS Disavow Noindex
    20. 20. DISAVOW TIPS
    21. 21. RECONSIDERATION REQUEST Only if unnatural link warning is seen in Google Webmaster Tools Tone of Cover Letter Provide Data
    22. 22. 2,400 LINKS DISAVOWED DATA BASED EVIDENCE
    23. 23. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper kooz.ai/backlinks-guide
    24. 24. CONTENT MARKETING
    25. 25. Content Marketing Brand Protection Niche Directories Genuine PR WHITE HAT TACTICS Guest Blog Posts Infographics
    26. 26. Award Promotion Blog Content Blogger Reviews Competition Promotion Glossary of Terms FAQsE-BooksQuestionnaires Whitepapers Press Releases Infographics Videos CONTENT MARKETING
    27. 27. GUEST BLOG POSTS
    28. 28. INFOGRAPHICS
    29. 29. Backlinks Social Signals Citations THE RESULTS Page 1 Domination Penguin Proof
    30. 30. Educate Inform Referral Traffic 6 Month Strategy Share It Relevant to User YOUR CONTENT Branded Links Premium Content
    31. 31. Brainstorm Shortlist Targeted Sites Create Content OutreachPublishPromote CONTENT STRATEGY
    32. 32. Source: Concert Hotels
    33. 33. Run Panguin Tool Google Webmaster Tools Screaming Frog Google Analytics Test Robots.txt GWT Latest Links 10 MINUTES Copyscape Link Risk
    34. 34. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com
    35. 35. IMAGE CREDITS 72 - http://www.flickr.com/photos/kdonovan_gaddy/4314365065/ http://www.bigstockphoto.com/
    36. 36. RESOURCES http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156 http://www.seroundtable.com/google-press-releases-nofollow-17151.html http://www.stateofsearch.com/future-proofing-link-building-strategies/ http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/ http://searchengineland.com/understanding-googles-latest-assault-on-unnatural-links-169156 http://moz.com/blog/seos-dilemma-link-building-vs-content-marketing-whiteboard-friday http://www.seowizz.net/2012/10/the-disavow-tool-works-real-sites-real-recoveries.html http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization http://www.koozai.com/blog/search-marketing/daily-seo-checks/ http://www.seowizz.net Google Penalty Recovery (Brighton SEO ) -Tim Grace http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/
    37. 37. THANK YOU FOR LISTENING @Koozai_Ollie oliver.ewbank@koozai.com 0845 485 1262 koozai.com

    ×