2011 Taiwan UX Summit_Workshop B

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[2011台灣使用者經驗高峰會]

工作坊B
如何有效地洞察使用者需求

主持人:
游牧民
悠越設計顧問
首席顧問

王秀娟
臺大智活使用者經驗實驗室
資深研究員

Published in: Design, Technology, Business
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2011 Taiwan UX Summit_Workshop B

  1. 1. User Research From Exploration to Ideation Mumin Yu & Jen Wang Mumin Yu Jen WangNTU iNSIGHT, Director of UXLab NTU iNSIGHT, Sr. UX Researcher of UXLabUSERXING, Founder & Principle ConsultantUiGathering, Committee Member mumin.yu@userxing.com jen.wang@insight.ntu.edu.tw
  2. 2. User Centered Design• Early focus on users and tasks• Empirical measurement of product usage• Iterative design
  3. 3. Know CreateKnow USER Create
  4. 4. Know USER Create Participatory Design Know USER CreateContextual Design
  5. 5. http://www.chi2010.org/authors/cfp-sdc.htmlDesign an object, interface, system, or serviceintended to encourage people to take a walk. Explore Envision Know USER Create Evaluate Embody
  6. 6. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus Statistical Macro technique (many people) SURVEYS VIDEO ETHNOGRAPHY Explicit opportunities and needs Latent opportunities and needs Saying Doing FOCUS GROUPS OBSERVATIONAL TECHNIQUES Micro technique (few people) Interpretive (Moggridge, 2007, P.664)
  7. 7. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus ! Contextual Inquiry
  8. 8. • One-on-one• In the user’s environment• Observations of user’s behavior
  9. 9. ActivitiesEnvironments
  10. 10. Interactions Objects
  11. 11. Users ctivities nvironments nteractions bjects sers
  12. 12. 1. Introduce 2. Switch to Inquiry 3. Observe and Ask 4. Record 5. Share Idea 6. Wrap up Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus
  13. 13. " Group Interpretation• Group of 4-6 people• Share inquiry experience• Make sense of user’s behavior• Capturing key findings
  14. 14. Collective Intellignece Average Member Intelligence Maximum Member Intellignece 0.6 Standardize regression coefficient 0.5 0.4 0.3 0.2 0.1 0 Study 1: Study 2: Video Game Architectural DesignImportant Characteristic of the Behavior
  15. 15. new note? User’s Interpretations of theEvents, Artifacts and Problems Breakdowns
  16. 16. Cultural Influences New noteInsightful User Quotes
  17. 17. Design IdeasQuestions for Future Inquiry
  18. 18. ( Characteristic of the Behavior) User’s Interpretation* Breakdowns+ Cultural Influences, Insightful Quotes- Questions. Design IdeasRules of Recording( One point only) Who said or did what* Stand alone
  19. 19. Note ID Quotation User IDStatement QuestionDesign Idea 1. Assembly the team 2. Explain the process 3. Assign roles 4. Tell story (researcher) 5. Capture key findings (participants) 6. Write down on sticky note (notetaker) 7. Keep session on track (moderator)
  20. 20. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus # Affinity Diagraming
  21. 21. • Group of 6-8 people• Organize sticky notes• Reveal users’ needs
  22. 22. GeneralSpecific
  23. 23. Rules of Grouping( Look beyond keyword) There’s NO absolute right or wrong way* Need NO consent from others ! " #
  24. 24. Rule of Labeling( Blue: Avoid generalization that hides distinctions) Pink: Reveal key issues in the data* Green: Categorical and abstract
  25. 25. 1. Assembly the team2. Explain the process3. Group sticky notes together4. Group sticky notes individually5. Handle “bad” sticky notes6. Label columns in pair7. Reorganize the wall
  26. 26. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus $ Wall Walking
  27. 27. 1. Think “What could we do?” 2. Extend others’ ideas 3. Write design ideas (DI) or questions (Q) on a new post-it 4. Place DI next to the post-it you readRules of Wall Walking( Alone and Silently) From Top to Bottom* Don’t Worry about Feasibility
  28. 28. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus % Hot Ideas
  29. 29. 1. Discuss key issues from affinity2. Write key issues on paper3. List hot ideas according to key issues4. Combine multiple ideas if possible5. Write hot ideas on paper Key Issues
  30. 30. Rules of Key Issues( Most Central) Top User Needs* Not Design Ideas Key Issues Hot Ideas
  31. 31. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus & Visioning
  32. 32. 1. Assign roles: Pen, Poker, Participants2. Vote for a hot idea to start with3. Pen start asking “Who am I? What am I doing now?”4. Participants take turns telling story5. Pen draw on paper6. Poker ask questions to clarify
  33. 33. Rules of Visioning ( No Judgement ) Story about Design Ideas * Talk to Pen, not Each Other Pen:Participant 1:Participant 2: (Participant 3:Participant 1: Poker:Participant 2:
  34. 34. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus Plus & Minus
  35. 35. 1. Do evaluation when multiple versions are created 2. Write down the “Plus” of the vision (+) 3. Write down the “Minus” of the vision (-) 4. Give a solution to each “Minus” 5. Consolidate good parts of the each vision into one vision.Rules of Plus and Minus( User Needs) Technology Doable* Good Sale Potential$ Organizational Mission
  36. 36. Explore Envision Collect Analyze Synthesize Diverge Converge Enrich Evaluate ! " # $ % & Contextual Group Affinity Wall Hot Visioning Plus Inquiry Interpretation Diagraming Walking Ideas Minus http://www.cooper.com/journal/2011/08/you_cant_save_your_way_to_inno.html
  37. 37. Thank You.

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