New Plants For The Northern Peripheries Market [Geoff Sellers]


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New Plants For The Northern Peripheries Market [Geoff Sellers]

  1. 1. New Plants for the Northern Peripheries Market (NPNP) 2009 - 2012
  2. 2. Partnership • Lead Partner: Pitea Municipality Sweden • Agronomy Institute Orkney College Scotland • University of Oulu Botanic gardens Finland • MTT Finland • Agricultural University of Iceland Iceland
  3. 3. Associate Partners (In Scotland) • COPE: Not for profit charity that is one of the lead retailers of garden plants in Shetland • Wm Shearers Ltd (Orkney). Retailers of all agricultural seed together with garden and horticultural plants COPE plant standing grounds at their garden centre and nursery
  4. 4. General Aims of the Project • Improving the availability and variety of ornamental and horticultural plants in the northern periphery of Europe by evaluating and testing potential new plants available from each project partner. • Promoting and developing partnerships with local commercial growers and retail outlets to make the successful ornamental plants available to the public and create new local markets. • Facilitate the creation of greener and more varied public and private areas, such as town centres, parks and private gardens in the northern periphery area.
  5. 5. Orkney Agronomy Institute Main Aims 1. To improve the diversity of hardened ornamentals available in Orkney to gardeners and retailers, showcase the new plants at the college and help create new local markets for the new products 2. To promote the potential of fruits, berries and horticultural crops as ornamental crops
  6. 6. Programme of activity • Year 1: – Questionnaire survey of the public, professionals and retailers – Deciding which plants to trial in each country – Setting up of demonstration gardens and trial areas • Year 2: – Planting and trialling of exchanged plants in the demonstration gardens – Open days and KTP events • Year 3: – Presentation of final plant choices for each country – Promotion of new successful plants to retailers through meetings promotional material and the demonstration gardens – KTP events to promote the successful new plants to the public, professionals
  7. 7. Activity to date 1. Creation of the NPNP website:
  8. 8. 2. Creation of a brochure leaflets and poster
  9. 9. 3. Completion of Questionnaire survey • Same questionnaire conducted in each country • Allows comparison between countries • Asked the public, retailers and professionals: – General questions on Planting Gardens and Green Space e.g. soil, climatic conditions, plant preferences etc – Questions for commercial growers and retailers e.g.: What groups of plants are/are not commercially successful now, Problems and advantages from a retail perspectives with plants on sale now • Report can be downloaded from the Northern plants website
  10. 10. Results of Orkney garden questionnaire • Perennial plants, especially trees and bushes were important • Ornamental grasses were surprisingly popular • Ornamental herbaceous plants are less important • Longevity and blooming times were important • Fast growing plants were favoured • Novelty value was of lesser importance • Vegetables and herbs grown for ornamental value as well as food was not considered important • Formal grassed areas such as lawns were of somewhat importance
  11. 11. Results of Sweden questionnaire • Annual bedding plants were important but annual non-bedding plants such as vegetables were not so important in Sweden • Woody perennials were important especially broadleaf trees • High maintenance grass areas were not popular but low maintenance grass areas were more popular • Little interest in choosing garden plants primarily to improve wildlife or biodiversity • Ornamental grasses were important.
  12. 12. Results of Iceland questionnaire • Trees and woodland were important architectural features in gardens • High maintenance grass areas less important • Ornamental herbaceous plants are less important than trees • Ease of propagation and novelty value of less importance • Fast growth, Colour and Scent were important • Groundcover plants were important • Longevity was important • Plant guarantees were important
  13. 13. Results of Finland questionnaire • This questionnaire went to a much larger number of people with a much higher number of respondents who were professional in the industry rather than private gardeners etc and many in their 20’s • Trees and woodlands are important but not as architectural features, more as a natural feature • Pond areas and wildlife areas were important • Conifers were as important as broadleaf trees • Vegetables and herbs grown as ornamentals were surprisingly important. The only country surveyed to say this. • Plant guarantees were important • Formal grassed areas were important
  14. 14. Similar views between countries: 1 • Price was not an important factor • Longevity, blooming time, colour and fast growth were the most important factors • Winter hardiness and wind resistance were very important • Plant novelty value was not important • For Retailers, annual plants were the biggest seller even though each country said that they were of lesser importance compared to perennials • Trees and shrubs were important in all countries but possibly for different reasons
  15. 15. Similar views between countries 2 • Transportation a major factor on plant survivability • Road transport costs from ‘southern areas’ (Scandinavia) or overseas importation (Iceland and Orkney) restricted the availability and variety of plants on offer. • High price of growing plants locally in the north compared to imported plants restricted the development of a market in locally sourced plants. • Price difference due to dominance of ‘global chains’ in both the sale and production of plants where bulk numbers rather than quality was the main driving force.
  16. 16. 4. Construction of Demonstration Gardens Orkney garden under construction Mid-entrance to Orkney garden Poly-tunnel for plant propagation under construction Site of the Finnish garden Diagram of where the Finnish garden will be at the Botanical gardens Orkney New plants for the North garden (Not to scale) a aaaa aaaa College Field Wall and house Field and trackway Orkney Plants Orkney Plants Sweden Plants Sweden Plants Iceland Plants Iceland Plants Finland Plants Finland Plants Gate Pathway Pathway Pathway 3m 2m 1m 1 m a Rose hedge Willow Hedge Diagram of Orkney garden
  17. 17. Local plants planted in the Orkney garden Chokeberry Shallon berry Griselinia littoralis Phormium cookiana Olereria semidentata Osteospermum juncundum Brachyglottis elaeagnifolium
  18. 18. Some plants from our partners that we will test in the Orkney garden Philadelphus ‘Thorunn hyrna’ Lonicera chamissoi Ligularia jamesii Sambucus kamtchatica Spiraea japonica ‘Eric the Red’ Rosa rugosa ‘Skotta’ Prunus padus ‘Anne’ Brunnera sibirica Hemerocallis fulva ‘Sirkku’ Iceland Finland Sweden
  19. 19. In Conclusion: • We have made good progress in the first year • We have identified what sort of plants people prefer • We have chosen the list of plants to be exchanged between countries • Next year will see the completion and planting up of the garden with the new plants from our partner countries. This will be open to the public • We will be able to assess the new plants’ suitability for Orkney