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Practice building for the ux team of one uxlx


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These slides were presented in a workshop at UX London 2011. The workshop covered the methods, soft skills, and strategies to help UX teams of one build their own careers and do their best work in a resource constrained environments. Includes an overview of different "types" of teams of one, challenges, and some useful methods.

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Practice building for the ux team of one uxlx

  1. 1. Building a PracticeLeah Buley · May 11, 2011 · Lisbon Portugal
  2. 2. The UX Team of OnePhilosophy
  3. 3. The UX Team of OnePhilosophy1. UX is good.
  4. 4. The UX Team of OnePhilosophy1. UX is good.2. The world needs more of it.
  5. 5. The UX Team of OnePhilosophy1. UX is good.2. The world needs more of it.3. You can make that happen.
  6. 6. Our goalThis workshop will guide you in makingan 18-month plan for your UX practice,and help you identify specific tactics andstrategies to get you there.
  7. 7. Today...9:00-9:45 Goals. What motivates you? What are you working towards?9:45-10:30 Challenges. What obstacles might you encounter?10:30-11:00 Break. Don’t you want coffee? I know I do.11:00-12:00 Methods. Tactics and strategies for a variety of situations.12:00-12:30 Plan. What are your next steps?
  8. 8. Caveat:We are all figuring this out—together.
  9. 9. How aboutWhat do you want to learn today?
  10. 10. * Goals *
  11. 11. My horoscope onAugust 27, 2009
  12. 12. ✘✔✔
  13. 13. This is
  14. 14. This isStrategies & Roadmaps
  15. 15. This isStrategies & RoadmapsWorld Domination
  16. 16. [Experiment]Goals Write down 3 developments you want to see in your UX practice within 5 years. Think about... • Your role • Your team • Products you put into the world • Your success stories • Who your allies are • Education (yours and others) • Where you work • How you work • The culture you create & contribute to
  17. 17. *
  18. 18. Hol a basic f din Ke uilding ding o ep gM in B No yG gU erstan Pr rou und pW oc nd % es UX 17 ith Territory s the Disputes 5% IndChalleng Status us Quo Getting try 5% permission t o do Creative Is the work 13 olation % 6% Communic ating/ selling ide No as 12% Strategy 7% Just Trying Politics to Do 7% Time Good 8% Work 12%
  19. 19. Challenges We Face The usual human stuff Fear of A Fight- change rapidly Territory changing i-ness disputes Little industry strategy Plus the Lack of politicsunderstanding/support for UX But there’s too much to do. Not enough Foundation time. No permission to do user research / UX So you just try to do what you can Tactics Process Leah Buley |
  20. 20. How change“I’ve been working on earning theconfidence of others to trust myjudgment and apply my design /suggestions. Prior to myself, thecompany had a UX team of zero.The confidence was gained overtime as my input continuallyimproved product development. Itis/was a difficult path that hasproved to be rewarding.”
  21. 21. B Be up there, not down here.
  22. 22. [Experiment]Challenges Write down all the challenges that are currently standing in the way of your ability to do good UX work. Think about... • Your role & responsibilities • Your team • Your company • Your strengths & weakneses • Prejudices and biases
  23. 23. [Experiment]Challenges Now, working as a group, put all your stickies together, and create logical groupings. Think about... • What challenges naturally go together? • What challenges stem from the same problem?
  24. 24. * Methods *
  25. 25. Types The Crossoverof The Doer The Builder The Independent
  26. 26. The
  27. 27. TheCrossoverCrossovers bring passion and freshperspective. They’re helping tospread UX.Challenges- Permission to Focus- Getting in Touch with the User- Finding Ways to Do Good DesignStrategies- Find Good Partners- Do DIY Research- Steal Inspiration Wherever You Can
  28. 28. Method: HeuristicMarkup How it works 1. Start at the beginning of the site or service 2. At each step, take screenshots or pictures 3. Write directly on the image what’s confusing How it gets others involved Creates a very visual document that you can send around to raise awareness ofSlide from presentation by MAYA Design design issues What questions it can answer Basic awareness questions. What kinds of issues does UX address? What opportunities do we have for improvement?
  29. 29. Method: 5-Second Test How it works 1. Show users a design for 5 seconds 2. Take it away 3. Ask them some questions about the design 4. See what they can remember How it gets others involved Invite team members to watch. Invite team members to participant. Best if you can get users involved too, of course. What questions it can answer Do we all agree on the goals of what we’re trying to accomplish? Where to learn more
  30. 30. Method: CollectExamples How it works 1. Go to a site that collects good examples. (I like The Webbys). 2. Create screenshots of everything you think demonstrates the qualities your product should have. 3. Do a quick analysis on what design choices make it seem that way. 4. Send around the screenshots to others in your company, sharing your thoughts. How it gets others involved Turns critique into an open dialogue. Invites a culture of sharing ideas for how to improve the product. What questions it can answer What design principles and aesthetics can be a foundation for product changes.
  31. 31. The Doer
  32. 32. The DoerDoers make things happen. But theycan be under-appreciated, and adriftin their organizations.Challenges- Building Consistent Support for UX- Communicating the Value ofDesign- Coming in Too Late in the ProcessStrategies- Connect Professionally- Focus on Relationships- Offer Your Services
  33. 33. Method: UX HealthCheckup How it works 1. Schedule a recurring meeting 2. Make a spreadsheet 3. Break the site into sections (e.g., search, registration, etc.) 4. For each section, choose relevant comparators 5. For each section, grade how good it needs to be vs. its comparators 6. For each section, grade how good IT IS vs. its comparators 7. As a group, discuss the gaps How it gets others involved Invites others to regularly assess how the site/ service is doing What questions it can answer Where do we need to focus next? For more information check-phillychi
  34. 34. Method: Product DefinitionWorkshop How it works 1. Schedule a meeting 2. Everyone draws their vision for the design 3. Everyone talks about their design 4. Everyone throws away their drawings, and draws again 5. Everyone talks about what they drew 6. Repeat steps 4 and 5 7. Final designs should be closely aligned toward shared group goals How it gets others involved Everyone gets to share their vision for design, and has to listen to others What questions it can answer What are outlying ideas for the design vs. core shared expectations
  35. 35. Method: Lunchtime UX How it works 1. Brainstorm a list of the people who you need to or would like to partner with. 2. Invite each one to a one-on-one lunch. 3. Ask your lunch date to talk about what their working on. Probe to understand their goals, challenges, etc. Ask about their frustrations or concerns. Listen more than you talk. 4. Save time to ask your lunchdate about their vision for the project or product. How it gets others involved It sets a precedent for positive working relationships, and gives your partners a chance to share their perspective outside of the context of formal meetings. What questions it can answer Where are there opportunities for UX to help. What are the reasons why it sometimes faces opposition.
  36. 36. The Builder
  37. 37. The BuilderBuilders have been doing UX work intheir organizations for a while, andare starting to see real progressfrom it. Often, they’re on the vergeof starting full-fledged UX teams.Challenges- Process- Politics- Relationship ManagementStrategies- Align With Business Goals- Strategic Planning- Pyramid Evangelism- Build a Case to Grow Your Team
  38. 38. Method: Internal Survey How it works 1. Send around a survey to internal stakeholders 2. Ask them about their goals for the product, what parts need improvement, and their understanding of users How it gets others involved Invites others to share their expertise and vision for the site/service. Creates a starting point for further conversations (people will want to hear what you found) What questions it can answer How much support for change is there? What business goals do people expect the site/service to serve?
  39. 39. Method: Case Studies How it works 1. Create a one-sheet overview of a major project you did. 2. Include images of the outputs, and a brief write up of the goals, and what you’ accomplished. 3. Share with others, or simply keep the stories well memorized in your back pocket. How it gets others involved It makes it easier for you to explain the value that UX provides, so others can see it too. Can also be an opportunity to highlight the involvement of colleagues. What questions it can answer What are the results of UX work? Why might we want more of it?
  40. 40. Method: Pre-Meetings How it works 1. Prior to an important meeting, list key participants. 2. Think about senior decision makers, people with informal influence, and the people most likely to have reservations 3. Set up a pre-meeting with each of them to preview the design work and invite their one-on-one feedback. 4. If the reviews go well, youre golden. If not, consider delaying the meeting. How it gets others involved It gives them time to think and ask questions. It also makes them feel special. What questions it can answer What concerns are there? Where does the support lie?
  41. 41. The
  42. 42. TheIndependentIndependents are lone guns – peoplewho work for themselves, butcontract with other organizations orgroups to provide UX services.Independents are the literal teams ofone.Challenges- Building Business- Contracting- Being Positioned to Do Good WorkStrategies- Promote Yourself- Get a Lawyer- Set Your Terms
  43. 43. Method: Project Brief How it works 1. Create a one-page overview of the project 2. Include vision, functional requirements, and design principles or user goals 3. Setup a meeting to review and “redline” with others How it gets others involved Puts the goals of a UX project in an appealing summary and invites people to think about what you’re trying to accomplish What questions it can answer Do we all agree on the goals of what we’re trying to accomplish?
  44. 44. Method: Have aContract How it works 1. Talk to a lawyer. 2. Have them write a good contract. How it gets others involved Well, this one’s not so much about involving others as protecting yourself. But that sets you up to do more work with more people in the future. What questions it can answer How do I protect myself in my business. For more information F*ck You. Pay Me.
  45. 45. Method: Share What YouKnow How it works 1. Think about your work experience. What are the topics that you have hte most expertise and passion for? 2. Establish a practice of regularly writing about them. 3. When you do, tweet it. 4. If you’re feeling bold, submit ideas to conferences to share what you know with others. How it gets others involved You share your knowledge with others an invite them to see you as an expert in your area. What questions it can answer Is there demand for this topic? What else should I be learning about and sharing?
  46. 46. Caveat:We are all figuring this out—together.
  47. 47. [Experiment] Methods Working as a group, pick one team What How it of one profile. Brainstorm 3 new it works methods to help them deal withTactics & looks like their common challenges. Think about...Stinvolved gies How it gets others rate ✔ • Methods that address a common ✔ ✔ problem ✔ What questions it • Ways to adapt existing methods, answers but take less time ✔ ✔ • Methods that involve others and build buy-in • Methods that are self documenting
  48. 48. * The Plan *
  49. 49. Let’s put it all together.Goals + Challenges + Methods Tactics & Strategi ✔ ✔ ✔ ✔ es ✔ ✔
  50. 50. [Experiment] YourPlanYour Personalized Plan Take 10Within the next 18 months, what do I want to achieve? minutes to fill out yourMy basic strategy/approach is: Three methods that will help me are: personal plan. Think about...If I get everything I want from my plan, the impact will be: If I get the bare minimum that I want, the impact will be: • Ways to adapt yourSome reasonable objections that people might have are: Two possible alternatives that I would be happy with if things dont go quite as a I planned: goals without compromisin g your values.
  51. 51. * Q&A *
  52. 52. Thanks!Slides: · @ugleah ·