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UCREW User Centered Design

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UCREW User Centered Design

  1. 1. An introduction toUser Centered Design
  2. 2. What do What are What willpeople we able to make want? do? money?
  3. 3. 1. Research 2. Transform 3. Implement Abstract Concrete
  4. 4. 1. Research 2. Transform 3. Implement Stakeholder Mapping Creating Profiles User Journey Interviewing Experience Prototype Observation
  5. 5. researchequalsempathy
  6. 6. Observation Beginner’s mind. Build empathy. Go to the user. Do it yourself.
  7. 7. Activity!
  8. 8. InterviewingFind the right person.Make a guide.Have a conversation.Debrief.
  9. 9. User Profiles
  10. 10. User Profiles
  11. 11. Motivation Matrix
  12. 12. transformthroughbrainstorm
  13. 13. Opportunity to Idea Research Opportunities Brainstorm Refine
  14. 14. Brainstorming Don’t judge. Encourage creativity. Stay focused. Respect each other. Keep digging. Draw it!
  15. 15. implementfor impact
  16. 16. CustomerJourney
  17. 17. Activity!
  18. 18. ExperiencePrototype
  19. 19. continueyour journey

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