intellectual property rights

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intellectual property rights

  1. 1. Presented by Sugiharto,, SH. MM Sugiharto © Created by SUGIHARTO, SH.MM 2009
  2. 2. © Created by SUGIHARTO, SH.MM 2009 All are INTANGIBLE PRODUCTS ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  3. 3. © Created by SUGIHARTO, SH.MM 2009 INTELLECTUAL HUMAN STRUCTURAL CAPITAL CAPITAL CAPITAL Leif Edvinson & Michael S Malone (1997) ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  4. 4. © Created by SUGIHARTO, SH.MM 2009 HUMAN Individual Human Centered Assets CAPITAL Competence ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  5. 5. © Created by SUGIHARTO, SH.MM 2009 The Collective Expertise Creative Problem Solving Human Embodied by employees Centered Of the Organization Assets The Entrepreneurial Skills Leadership Managerial Skill ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  6. 6. © Created by SUGIHARTO, SH.MM 2009 Infrastructure STRUCTURAL assets INTERNAL Intellectual STRUCTURE Property assets EXTERNAL Customer Market STRUCTURE Capital Assets CAPITAL ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  7. 7. © Created by SUGIHARTO, SH.MM 2009 Infrastructure Managerial Philosophy assets Corporate Culture Management Business Process Methodologies IT system Financial Relations ® INTELLECTUAL PROPERTY RIGHTS of stie gici business school 2009
  8. 8. © Created by SUGIHARTO, SH.MM 2009 INTELLECTUAL Patents PROPERTY ASSETS Trademarks Copyrights Design Rights Others Registered Design Commercial / IT

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