Social Media, Personal Branding And You


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Social Media, Personal Branding And You

  1. 1. Social Media, Personal Branding and YOU<br />
  2. 2. Do you want an internship, a job, and the best opportunities?<br />The internet and social media are ubiquitous, even your grandmother is online and she wants to be your Facebook friend.<br />What’s the Big Deal?<br />
  3. 3. Personal branding = How we market ourselves to others<br />Social Media makes Personal branding easy<br />What is Personal Branding?<br />
  4. 4. 1) I don’t have a personal brand. FALSE<br />2) Personal branding is all about you. FALSE<br />3) Personal branding is image management. FALSE <br />4) Personal branding is all about getting a job. FALSE<br />5) Not everyone can be successful. FALSE<br />Personal Branding Myths<br /><br />
  5. 5. The Personal Branding Process<br />1) Discover: want you want to do in life, your strengths, passions and goals.<br />2) Create: create your brand, ensure that the content, including pictures and text, are concise, compelling and consistent with how you want to represent yourself. Create collateral: business card, portfolio, resume, cover letter, references document, video resume, LinkedIn, blog, Twitter…<br />3) Communicate: Join relevant online communities, cyber network, comment on blogs, @ reply on twitter, etc…<br />4) Maintain: As you grow, the brand people see has to grow too. For every new job, award, press article, or other experience reflect it through your brand.<br /><br />
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  7. 7. Facebook<br />Decide what your using it for. Personal? Professional?<br />Remember what you share, Do you really want everyone in your network to know everything you do?<br />Use appropriate profile picture and monitor who you are friends with.<br />
  8. 8. Why have private tweets, isn’t that what Facebook status updates are for?<br />Converse, retweet, and share links with your followers.<br />Seek out those who you wish to connect with, i.e. Advertising professionals, classmates, celebrities, brands, etc.<br />Twitter can be too much of a good thing. Don’t tweet too much, and don’t start it and then suddenly stop.<br />Twitter<br />
  9. 9. LinkedIn<br />Get on this site and use it!<br />Connect with classmates, teachers, speakers who come to AdClub meetings, any professional you met in person or online.<br />Fill out your profile to 100%, it’s not a resume, it’s a bucket list of all of your relevant experience, accomplishments, and goals.<br />Use your network:. Seek out advice, get informational interviews, see who they know and what jobs/ internships are out there waiting to be uncovered. <br />
  10. 10. Your hub online, speaks about you and your brand and acts as an online portal to all your social media sites.<br /><br /><br /><br /><br />Social Media Resume<br />
  11. 11. As soon-to-be communication professionals it’s important to communicate your personal brand, your opinions, and abilities.<br />Be consistent in your use of professional photos, color schemes, tagline, etc. <br />Use custom domains. <br /> I.e.,,,, etc. <br />Take Aways<br />
  12. 12. Investigate, look at what others are doing and figure out what works for you. Don’t reinvent the wheel if you don’t have to.<br />Be aware that what you put online is permanent, it is saved by google and is searchable. Be smart, don’t share things you wouldn’t want a stranger to know.<br />If you decide to stop using a medium, like Twitter, delete your account. It is better to have never tweeted before than having old updates.<br />And More<br />
  13. 13. Personal branding is a state-of-mind. The more you come to the realization that you’re a brand, the more you will be conscious as to how you portray yourself.<br />Cross-pollinate your social media self. Share links to your sites through all of your profiles. This will help your google page rank and help people find out more about you.<br />And More<br />