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Web 2.0 in the Enterprise

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Web 2.0 in the Enterprise

  1. 1. Ufuk Kılıçwww.ufukkilic.com.tr -- Net-Vision Meeting January ‘09
  2. 2. Historically 70’s 80’s 90’s 00’s SaaS? SOA? Web 2.0? ???Centralised, Managed Democratised, Adaptable
  3. 3. EnvironmentBusiness SocialTechnical Technology
  4. 4. Drivers Business Social – Monetisation Start, maintain, issue solution • Ad Based Gaming • Longtail Video and content – Enterprise 2.0 / B2C2 Communication and – Innovation collaboration • R&D, S&M, Support and Social Relationships (trust / Training rating / reputation) – Cost Power of numbers • Differentiated IT Content / group / project – Search, tagging, location Technical TechnologyBandwidth RESTInstant deployment / AJAXManagement : SaaS Dynamic LanguagesSOA RSS / ATOM / SSES+S Blogs and Wiki’sWeb 2.0 WS*Composition / Mashups Devices
  5. 5. Business• Monetisation – Ad Based – Longtail• Viral systems• Innovation• Globalization – New organizational models• New business models – ROI – Churn / Stickiness
  6. 6. Social• Power of Numbers• Creativity – Content – Gaming• Communication andCollaboration – IM, blogs and Wiki’s• Search and discovery• Social relationships – Trust / rating• Semantic Webs and Ontologies
  7. 7. TechnologyArea Consumer EnterpriseMarketecture Web 2.0 / Saas SOA / SoftwareCollaboration Blogs and Wiki’s Email and Doc ManagementIdentity Relationships and Trust SecurityTools RIA tools VSApplications Mashups CompositionFrameworks Ajax / Rails .NetLanguages Dynamic StaticService Support RSS / ATOM WS *Messages REST SOAPMetadata Micro formats MDMData Format JSON XMLContent Audio / Video Transaction / Documents
  8. 8. Service Based Architectures• SOA – Use of loosely coupled software and services to provide services – Many internal systems (JEE and .Net based) – Mainly Enterprise• SaaS – Software and services delivered over the internet – Salesforce.com, Dynamics Live – Mainly ISV – REST• Web 2.0 – Social and content services delivered over the internet – Flickr, Youtube, Live – Mainly Consumer – ATOM
  9. 9. The 2 Clouds ServiceExperience Cloud Service Delivery Cloud
  10. 10. In the Clouds Virtual StandHTML Jscript Ajax C/S C/S OBA P2P Alone Cloud Hosted Managed Service Web 2.0 SaaS Service SOA Service Design for imperfection
  11. 11. Between the CloudsHTTP RSS ATOM SOAP WS
  12. 12. On Top of the Clouds Mashup Apps Content Collaboration Exploration Commerce The Next WebIdentity Monetisation Management Comms Presence Advert Subscription Transaction SKU
  13. 13. Web for the Enterprise• Web in the Enterprise Employees – Enterprise 2.0 Partners/ • Collaboration Suppliers, Contractors, Community (non-affiliated) Joint Ventures • Knowledge Management – Application Development (RIA) Customers• Web from the Enterprise – Business to Community (B2C 2.0)
  14. 14. Business to Community: B2C 2.0• Organizations interacting with their customers (and employees) as communities• Areas: – Innovation and Product Development – Marketing / Sales – Support / Training
  15. 15. B2C2 Pipeline: Offline and OnlinePathways to Work
  16. 16. B2C2 Areas• Search and discovery – Tagging, Folksonomies, Context• Adaptive Navigation – Expert seeded – Tag based• Forums and discussion – Creation and maintenance – Blogger / expert interaction – Farming• Training and Knowledge – Video
  17. 17. 2.0“Networked applications thatleverage network effects.” Principles • Continuous update / Beta • Rich and interactive UI • Architecture of participation • Internet as a platform • Data consumption and remixing from all sources • Read / Write Web
  18. 18. Consumer Space (Web 2.0)• Startups – Myspace – Plentyofish• Google / Yahoo – Live
  19. 19. Implications for inside the Enterprise• Consumerisation• Differentiated IT• Integration• Knowledge Management – Teamworking / Collaboration – Search, navigation and location• Applications: Service based – Selection – Composition / Mashups• Analysis • BI / Mashups
  20. 20. Implications for inside the Enterprise• Consumerisation• Differentiated IT• Integration• Knowledge Management – Teamworking / Collaboration – Search, navigation and location• Applications: Service based – Selection – Composition / Mashups• Analysis • BI / Mashups
  21. 21. Questions

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