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This presentation explains that the naive cloud business case that is often presented does not work: simply deploy your existing enterprise applications to a cloud environment and save lots of money by automatically adopting resource usage (and payment) to the actual application load. The problem is that enterprise applications are not elastic by default, i.e. they cannot easily scale out and in, because it takes explicit design and implementation to create an elastic application. A set of design principles is presented in this deck that are required to create an elastic application. As always lots of the information of this presentation is on the voice track but yet I think that you can find some helpful pointers in this deck.