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Piano Marketing :
La Piramide di Maslow
( Piramide dei Bisogni )
Il Tuo Ufficio Commerciale in Outsourcing
015-404192 www....
La Piramide di Maslow (anche detta
Scala di Maslow o Piramide dei Bisogni)
è un modello che rappresenta in ordine
di prior...
La Piramide di Maslow è un modello
molto utilizzato anche in ambito di
marketing in quanto, rappresentando
a livello gerar...
Bisogni
Fisiologici
Necessità
di Prodotto
Bisogni di
Sicurezza
Necessità
di Servizio
Bisogni
Sociali
Necessità di
Conoscen...
+39 015-404192
Contattaci !
www.ufficio-commerciale.it
info@ufficio-commerciale.it
Il Tuo Ufficio Commerciale in Outsourci...
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La Piramide di Maslow ( Piramide dei Bisogni )

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La PIramide di Maslow : cos'è e a cosa serve

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La Piramide di Maslow ( Piramide dei Bisogni )

  1. 1. Piano Marketing : La Piramide di Maslow ( Piramide dei Bisogni ) Il Tuo Ufficio Commerciale in Outsourcing 015-404192 www.ufficio-commerciale.itinfo@ufficio-commerciale.it
  2. 2. La Piramide di Maslow (anche detta Scala di Maslow o Piramide dei Bisogni) è un modello che rappresenta in ordine di priorità i bisogni umani, cioè sintetizza quali sono ( a livello generale ovviamente ) i bisogni principali delle persone. La Piramide di Maslow ha avuto molto successo e diffusione in quanto si tratta di una rappresentazione molto efficace e chiara degli elementi prioritari per la soddisfazione di un individuo. Il Tuo Ufficio Commerciale in Outsourcing La Piramide di Maslow : Cos’è ? La Piramide di Maslow ( piramide dei bisogni )
  3. 3. La Piramide di Maslow è un modello molto utilizzato anche in ambito di marketing in quanto, rappresentando a livello gerarchico i bisogni dell’uomo, di fatto rappresenta anche i bisogni del cliente ( quando per cliente intendiamo ovviamente una persona fisica ). Il Tuo Ufficio Commerciale in Outsourcing La Piramide di Maslow per il Marketing La Piramide di Maslow ( piramide dei bisogni )
  4. 4. Bisogni Fisiologici Necessità di Prodotto Bisogni di Sicurezza Necessità di Servizio Bisogni Sociali Necessità di Conoscenza Bisogni dell’eco o di stima Partnership (rapporto) Aumento di Valore (profitto duraturo) Bisogni di Autorealizzazione e di crescita Gerarchia dei bisogni umani Gerarchia dei bisogni del cliente Il Tuo Ufficio Commerciale in Outsourcing La Piramide di Maslow
  5. 5. +39 015-404192 Contattaci ! www.ufficio-commerciale.it info@ufficio-commerciale.it Il Tuo Ufficio Commerciale in Outsourcing

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