1.
online
graphic
standards
R 214
G 0
B 42
#d6002a
R 94
G 94
B 97
#5e5e61
minimum size
1”
typography
dark or complex backgrounds Helvetica Neue
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*( )_+
Bold
black and white ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*( )_+
body copy treatment
heading
Lorem ipsum magna faciliquisl ullum nonummolor
sed et, quiscil iquat. Duipit wis augue consectem irit
inisismodiat lorem nulla feuipisi.Umsan utem volore
black is 25% screen magnim dolobore doluptat lortisl elit wisisi bla
consectet amconsequis adio od enim zzrillaor si tem
on black background ex enim diam quat, core facincinci te tisim eugiam
qui blamcon venim vercidui euismol orerostisi.
black is 70% screen
on white background
minimum
clearance
print
pantone cool gray 11
pantone 485